# Brief: Ogilvy - Copy for Outdoor Marketing Showcase & Capabilities Layout

**What:** Strategic copy for outdoor furniture marketing showcase + content strategy for 5-page capabilities layout

**Audience:** Brookfield decision-makers evaluating outdoor furniture design/installation partners - expect sophisticated, commercial-scale thinking

**Context:** This replaces generic capability statements - they need to see we understand outdoor furniture as strategic space design, not just furniture placement

**Constraints:**
- Read `COPY-STANDARDS.md` before starting
- Two deliverables: showcase copy + content strategy for 5-page layout
- Avoid safe, pleasant copy - they need memorable positioning
- Focus on outdoor space transformation, not just furniture

**Autonomy:** 🟢 FULL  
**Output:** 
- Showcase copy to `/brookfield-outdoor/deliverables/showcase-copy.md`
- 5-page content strategy to `/brookfield-outdoor/deliverables/layout-content-strategy.md`

**Done when:**
1. Compelling outdoor furniture showcase copy that positions us as space transformation experts
2. Content strategy outlining what goes on each of 5 pages + key messaging per page
3. Headlines, positioning language that reframes outdoor furniture as strategic space design

**Push back expected:** If first draft is safe/pleasant, will request reframe

**Timeline:** First drafts due in 15 minutes