{
  "name": "Soo Yeah Studio",
  "url": "https://sooyeahstudio.com/",
  "source": "Soo Yeah Studio — branding/design studio",
  "submittedBy": "Assaf",
  "channel": "#visual-input",
  "submissionDate": "2026-03-03",
  "category": "Design Studio",
  "type": "Portfolio",
  "tags": [
    "branding",
    "identity design", 
    "typography",
    "serif typefaces",
    "luxury branding",
    "art direction",
    "photography",
    "packaging",
    "hospitality",
    "fashion",
    "beauty",
    "food & beverage",
    "warm palettes",
    "sophisticated",
    "portfolio inspiration"
  ],
  "description": "Sophisticated design studio portfolio showcasing high-end branding and identity work across multiple industries. Strong typographic approach with custom serif treatments, warm sophisticated color palettes (golds, corals, deep reds), and excellent art direction. Demonstrates range across fashion, hospitality, F&B, and beauty while maintaining aesthetic coherence. Aligns well with CE taste DNA - warm palettes, high-contrast typography, sophisticated craft without sterile corporate feel.",
  "visualNotes": "Grid-based portfolio layout showing diverse brand work. Notable projects include restaurant branding (Amigos), fashion campaigns, luxury packaging, hospitality brands. Consistent use of elegant serif typography across projects. Photography and art direction are particularly strong.",
  "ceAlignment": "High - warm palettes, sophisticated typography, non-corporate aesthetic",
  "keyTakeaways": [
    "Serif typography as brand differentiator",
    "Warm, luxurious color palette consistency",
    "Art direction across multiple touchpoints",
    "Portfolio presentation as brand expression"
  ],
  "imageFiles": [
    "soo-yeah-homepage.png",
    "soo-yeah-full-page.png", 
    "soo-yeah-portfolio-grid.png"
  ]
}