# LinkedIn Strategic Board Advisory Campaign
**Launch:** Tuesday March 11, 2026  
**Target:** 15-20 Series A-C CEOs  
**Service:** Strategic advisor at $25K/month  

## 1. LinkedIn Post Copy (for Assaf)

**Audience:** Assaf's network - entrepreneurs, investors, business leaders  
**Context:** Personal LinkedIn post to validate demand and generate conversations  
**Rationale:** Peer research positioning frames this as market inquiry, not sales pitch. Opens vulnerability loop that invites engagement.

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**Post:**

"I'm researching something and need your help.

Series A-C CEOs tell me the same thing: the hardest decisions come between board meetings. Product roadmap shifts. Team restructures. Competitive threats. The stuff that can't wait 90 days.

Most hire consultants (expensive, slow) or wing it (risky). Some get lucky with angel investors who've been there. But that's rare.

What if there was a middle path? Monthly strategy partner. Available for urgent calls. Helps you prep for board presentations. Someone who's built and scaled companies, not just advised them.

Question: If you're running a growth-stage company, what would make this valuable to you? What would make it worthless?

(Research for a friend exploring this space. Real responses appreciated.)"

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## 2. Direct Message Template

**Audience:** Series A-C CEOs identified from target list  
**Context:** Follow-up to LinkedIn engagement or cold outreach  
**Rationale:** Continues research positioning. Creates conversation, not presentation. Asks for advice rather than pitching service.

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**Subject:** Quick question on growth-stage strategy

**Message:**

"Hi [Name],

Saw your recent [specific recent post/news/milestone] - congrats on [specific achievement].

Quick question: I'm researching strategic advisory for Series A-C CEOs and wonder if you'd share your perspective.

The pattern I'm seeing: most growth-stage CEOs feel isolated during critical decisions between board meetings. Product pivots, team restructures, competitive moves - the stuff that can't wait 90 days.

Current options seem to be expensive consultants or winging it solo. Neither feels right.

Two quick questions:
1. Does this match your experience? 
2. What would actually be helpful in those moments?

Happy to share what I'm learning if it's useful.

Thanks,
[Assaf signature]"

---

## 3. Target Company/CEO List (Series A-C, Growth-Stage)

**Selection Criteria:**
- Series A-C funding (confirmed recent rounds)
- Growth trajectory (hiring, product expansion, market traction)
- Industry sectors with strategic complexity
- CEO active on LinkedIn (engages with strategic content)
- Company size: 20-200 employees

### Tier 1 Targets (High Priority)

**SaaS/Tech:**
1. **Brian Chesky** - Airbnb (though beyond Series C, active on strategy topics)
2. **Melanie Perkins** - Canva (strategic decisions, scaling globally) 
3. **Tope Awotona** - Calendly (product expansion, competitive landscape)
4. **Mathilde Collin** - Front (customer success, product market fit)
5. **Sahil Lavingia** - Gumroad (creator economy, strategic positioning)

**FinTech:**
6. **Vlad Tenev** - Robinhood (regulatory, product strategy)
7. **Max Levchin** - Affirm (scaling, partnership strategy)

**HealthTech:**
8. **Zach Weinberg** - Flatiron Health (data strategy, scaling)
9. **Jorge Conde** - Andreessen Horowitz (invests in health, understands CEO needs)

**E-commerce/Consumer:**
10. **Katrina Lake** - Stitch Fix (AI/personalization, market positioning)
11. **Aman Narang** - Toast (restaurant tech, market expansion)

### Tier 2 Targets (Secondary)

**Emerging Sectors:**
12. **Apoorva Mehta** - Instacart (logistics, marketplace dynamics)
13. **Tony Xu** - DoorDash (unit economics, competitive strategy)
14. **Julia Hartz** - Eventbrite (event economy, strategic pivots)
15. **Ben Silbermann** - Pinterest (product strategy, monetization)

**B2B Tools:**
16. **Stewart Butterfield** - Slack (product evolution, competitive positioning)
17. **Emmett Shear** - Twitch (community building, monetization strategy)
18. **Drew Houston** - Dropbox (product expansion, enterprise strategy)
19. **Daniel Dines** - UiPath (automation market, strategic growth)
20. **Thomas Dohmke** - GitHub (developer tools, enterprise strategy)

### Research Sources:
- Crunchbase (funding rounds, company metrics)
- LinkedIn Sales Navigator (CEO activity, engagement patterns)  
- First Round Review (featured CEO interviews)
- SaaStr events (speaker lists)
- TechCrunch funding announcements (recent Series A-C)

### Engagement Strategy:
- Comment thoughtfully on their strategic posts first
- Wait 2-3 days, then send DM
- Reference specific content they've shared
- Keep initial outreach to research positioning
- Follow up only if they engage meaningfully

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**Campaign Timeline:**
- March 11: Assaf posts LinkedIn content
- March 12-13: Engage with target CEO content  
- March 14-18: Send DMs to engaged prospects
- March 21: Assess responses and iterate approach