# 2026-03-10 — Brand Library Setup

## What Happened
Assaf shared three foundational assets for the eToro project:
1. **CMOClaw's MEMORY.md** — full operational context, active projects, credentials, infrastructure
2. **eToro Brand Thesis** — comprehensive rebrand strategy document (~550 lines)
3. **8 eToro skills** (zip) — brand, design system, disclaimers, regional marketing, creative sizes, cross-border policy, EU marketing rules, proofreading

## Library Built
All material stored in `brand/` directory with `INDEX.md` as master reference.
Skills extracted to `skills/` directory (8 skill folders with SKILL.md each).

Previously absorbed 3 live brand sites:
- etoro.clawz.org/brand/ → `brand/ETORO-BRAND-CURRENT.md`
- etoro.clawz.org/brandnew/ → `brand/ETORO-BRAND-EVOLUTION.md`
- etoro.clawz.org/showcase/rebrand/ → `brand/ETORO-REBRAND-STRATEGY.md`

## Key Context from CMOClaw Memory
- Two-track strategy: Current brand (frozen) + Rebrand (Option A, active)
- Splinter server at segmentation.ai.stg.etoro.com (NestJS, PM2)
- SuperApp: clawz.org/superapp/ | App Ventures: clawz.org/appstore/
- eToro full website: etoro.clawz.org (130+ pages, WhiteRabbit server)
- Default campaign hosting: etoro67.com domain
- Figma DS React file: cMyPhFndkPeXR6UkIuZujT (73 pages)

## Channel
#material-from-etoro — Assaf requested only Unagi on this channel