---
name: etoro-creative-sizes
description: eToro creative asset specifications by channel. Use when creating ads, banners, videos, or any marketing assets. Provides exact dimensions, file formats, and requirements. Triggers on "ad size", "banner dimensions", "video specs", "creative specs", "asset size", "what size", "dimensions for", "Facebook ad size", "Google UAC", "TikTok specs".
---

# eToro Creative Asset Sizes

## Quick Reference: Most Common Sizes

| Use Case | Size | Format |
|----------|------|--------|
| Social square | 1080×1080 | JPG |
| Social story/reel | 1080×1920 (9:16) | MP4 |
| Display banner | 300×250 | GIF/JPG |
| Email header | 640×200-400 | JPG/PNG/GIF |
| Video landscape | 1920×1080 (16:9) | MP4 |

---

## Mobile Ads

### Display Banners
- **Formats**: GIF, JPG
- **Sizes**: 320×480, 480×320, 320×50, 300×250, 320×100, 1200×628, 728×90, 768×1024, 1024×768
- **File size**: 150KB (up to 4MB for tablet sizes)
- **Must-have**: Prominent CTA
- **CTA**: "Download Now", "Get the app"

### Mobile Video
- **Format**: MP4 (universal), also 3gpp for iOS/Android
- **Ratios**: 16:9 (1280×720, 1920×1080) / 9:16 (720×1280, 1080×1920) / 4:3 for iPad
- **File size**: 2MB recommended, max 5MB
- **Length**: 15-30 sec (20s for interstitials)
- **Must-have**: End card with CTA

### Companion Banners / End Cards
- **Formats**: GIF, JPG, HTML5
- **Sizes**: 800×600, 600×800, 800×800, 1600×900, 900×1600
- **File size**: 150KB (up to 4MB for tablet)

### Native Ads
- **Formats**: JPEG, JPG, PNG, GIF
- **Sizes**: 600×600, 1200×628, 800×600, 1200×800, 1280×720
- **File size**: Max 4MB
- **Logo**: 256×256 pixels required

---

## SEM / Google Ads

### YouTube Videos (Mandatory)
- **Format**: MP4
- **Ratios**: 16:9 (priority), 1:1, 9:16
- **File size**: Up to 1GB
- **Length**: Up to 30 sec
- **Thumbnail**: 1280×720 JPG (max 2MB)
- **Companion banner**: 300×60

**Requirements:**
- Subtitles/headlines (videos start muted)
- End frame with CTA + app buttons
- Logo visible throughout
- Main message in first 15 sec (users skip after)
- Eye-stopper in first 5 sec

**Text Limits:**
| Element | Max Characters |
|---------|---------------|
| YT headline | 100 |
| YT description | 5000 (incl. disclaimer) |
| YT call-to-action | 10 |
| YT ad headline | 40 |
| YT ad long headline | 90 |
| YT ad description | 70 |
| UAC headline | 30 |
| UAC description | 90 (incl. disclaimer) |

### UAC Banners (App Campaigns)
- **Format**: JPG
- **Sizes**: 1200×628, 1200×1200, 1200×1500
- **File size**: Up to 5MB
- **Note**: WITHOUT CTA button

### CPP Banners (Upon Request)
- **Sizes**: 1242×2688, 2048×2732
- **File size**: Up to 5MB
- **Mobile users only**

### Discovery Banners
- **Format**: JPG / Static GIF
- **Sizes**: 1200×1200, 1200×628, 960×1200
- **File size**: 5MB
- **Note**: 960×1200 doesn't fit carousel

---

## Social Acquisition (Paid)

### Facebook
- **Image**: 1080×1080 JPG
- **Video**: 1080×1080 (1:1) MP4

**Text Limits:**
| Element | Max Characters |
|---------|---------------|
| Headline | 40 |
| Post | 125 |
| Description | 30 |

### X (Twitter)
- **Image**: 1080×1080 JPG
- **Video**: 1080×1080 (1:1) MP4
- **Text**: Up to 280 characters

### TikTok
- **Video only**: 9:16 MP4
- **Tips**: UGC/influencer videos work best, first 5 sec critical, must be thumb-stopping

---

## Social Organic

| Platform | Image | Video | Story/Reel | Link Preview | Cover |
|----------|-------|-------|------------|--------------|-------|
| Facebook | 1080×1080 | 1080×1080 | - | 1200×628 | 820×312 PNG |
| Twitter | 1080×1080 | 1080×1080 | - | 1200×628 | 1500×500 PNG |
| Instagram Post | 1080×1080 | 1080×1080 | - | - | - |
| Instagram Story | 1080×1920 | 1080×1920 | 9:16 | - | - |
| Instagram Reel | - | 1080×1920 | - | - | - |
| LinkedIn | 1080×1080 | 1080×1080 | - | 1200×628 | 1128×191 |
| TikTok | 1080×1920 | 1080×1920 | - | - | - |
| YouTube | 1080×1080 | 1920×1080 | - | - | - |
| eToro Feed | 1200×628 | - | - | 1200×628 | - |

**Thumbnails:**
- Facebook/Twitter: 1080×1080 or 1920×1080
- Instagram: 1080×1080 or 1080×1920
- LinkedIn: 1080×1080 or 1920×1080
- TikTok: 1080×1920
- YouTube: 1920×1080

---

## Taboola

### Blog Post
- Up to 500 characters
- List format works best (e.g., "5 assets to watch")
- At least 3 CTAs in the blog

### Text Ads
- 4-7 ad texts per campaign
- 60-75 characters max each

### Banner Ads
- **Format**: JPEG preferred (also BMP, PNG, WBMP, GIF)
- **Ratios**: 16:9 (preferred), 4:3, 1:1
- **File size**: Max 1MB

### Video Ads
- **Format**: MP4, MOV, GIF
- **Size**: 1920×1080 (16:9), min 1067×600
- **Length**: Up to 10 sec
- **File size**: Max 50MB (5MB for GIF)
- **Required**: Static image 1000×600 + visible disclaimers

**Rules:**
- 4 ads minimum per campaign
- NO logo + text together
- Must include disclaimer
- Can use image AND video ads

---

## Programmatic / Display

### Web Banners
300×250, 728×90, 120×600, 160×600, 300×600, 970×250

### App Banners
336×280, 320×50, 320×100, 300×250

### Amazon (Upon Request)
640×100, 828×250, 600×500, 1456×180, 300×250, 728×90, 160×600, 300×600, 1940×500, 800×250 (Germany only)

**All Programmatic:**
- **Format**: GIF, JPG
- **File size**: Up to 5MB
- **Must-have**: CTA

---

## Media Partnerships

- **Format**: GIF, JPG
- **Sizes**: 970×90, 970×250, 728×90, 160×600, 300×50, 300×100, 300×250, 300×600, 320×50, 320×100, 960×50
- **File size**: 300-500KB

---

## Email / Automation

| Element | Width | Height | Format | Max Size |
|---------|-------|--------|--------|----------|
| Email header | 640px | 200-400px | JPG/PNG/GIF | 5MB |
| In-email image | 500px | 200-400px | - | - |
| Side-by-side | 323px | 328px | - | - |
| In-app notification icon | 150px | 150px | - | - |

---

## eToro Inner Pages

- **Thumbnail**: 600×500px

---

## Quick Checklist

Before submitting creative assets:
- [ ] Correct dimensions for channel
- [ ] File format matches spec
- [ ] File size within limits
- [ ] CTA included (where required)
- [ ] Disclaimer visible (where required)
- [ ] Mobile-friendly language for app campaigns