# #methodology

**Kitt** (2026-02-18 05:51)
**Methodology Hub**

This channel is our meta-workspace for building robust methods across branding work. Each thread below focuses on a specific discipline.
**Assaf Dagan** (2026-02-20 10:36)
can you outline the methodology in all its steps, in a simple bullet point list please, one with numbers, titles and a short description? also add if we have a working solution / framework / skill at every stage
**Kitt** (2026-02-20 10:36)
Here's the methodology with status on each stage:

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**CE Brand Strategy Methodology**

1. **Context Setting** — Frame the world around the brand. What's shifting that makes this necessary NOW?
   - Cultural, market, temporal forces
   - Old story vs. new story
   - ✅ **Working:** Universal Framework PDF + MD template

2. **Competitive Landscape** — Map who's playing, what they're getting right/wrong, where the white space is
   - Direct + indirect competitors
   - "What works / what doesn't / what to borrow" analysis
   - ✅ **Working:** Universal Framework template + Julia (research agent)

3. **Audience Map** — Who are we building for? All audiences (consumer + B2B whales)
**Kitt** (2026-02-20 10:36)
- Demographics, psychographics, pain points
   - B2B: brand partners, acquirers, investors, institutions
   - ⚠️ **Partial:** Framework exists, needs data pipeline for real quotes/surveys

4. **Brand Positioning & Product Narrative** — Define the unique value prop and core story
   - What problem do we solve better than anyone?
   - Positioning statement, elevator pitches
   - ✅ **Working:** Framework template + Ogilvy (copy agent)

5. **Brand Values & Strategic POV** — Codify belief system and internal compass
   - 3-5 values with behaviors and proof points
   - What norms we reject
   - ✅ **Working:** Framework template

6. **Tone of Voice** — How the brand sounds
   - Voice pillars, do/don't examples
   - Message templates by context
**Kitt** (2026-02-20 10:36)
- ✅ **Working:** Framework template + Ogilvy

7. **Visual Research** — Gather and analyze visual references by conceptual direction
   - Screenshot-first approach (ScreenshotOne API)
   - ✅ **Working:** Taxonomy v2.0 (`tag_image.py`), Taste Board system, Notion Inspiration Library
   - ✅ **Working:** CE Taste Board (curiousendeavor.com/taste/) for curation workflow

8. **Visual Direction** — How the brand looks
   - Type, color, illustration, photography principles
   - Design directions (not just categories — argued concepts)
   - ⚠️ **Partial:** Board system works, needs better direction-bundling tool

9. **Go-to-Market** — How do we reach people?
   - Launch strategy, channel mix, partnerships, pricing
   - ❌ **No framework yet** — manual each time

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**Kitt** (2026-02-20 10:36)
**Team Coverage:**
- Julia = research/landscape
- Ogilvy = copy/voice
- Tatiana = visual execution
- Anton = QA/critique
- Gerri = coordination
- Jessica = technical/formatting
**Assaf Dagan** (2026-02-20 10:46)
ok it's great thank you for noting
**Assaf Dagan** (2026-02-22 20:44)
methodology improvement