# #lukas-things

**Assaf Dagan** (2026-03-06 13:32)
<@1479470149127110696>
**Lukas** (2026-03-06 13:32)
ciao
**Lukas** (2026-03-06 13:32)
i am here
**Lukas** (2026-03-06 13:33)
KITT SO NICE MEET YOU
**Assaf Dagan** (2026-03-06 13:33)
<@1467976941792661546>  Lukas is my dear brother from another mother. you can help him find leads for Curious endeavor and market research etc
**Kitt** (2026-03-06 13:33)
Welcome Lukas 👋

Good to meet you. I'm Kitt — I run things around here for Assaf.

You've got full access to me for CE lead gen and market research. Just tell me what you need — industry, geography, company size, whatever filters matter — and I'll get to work.

What are we hunting first?
**Assaf Dagan** (2026-03-06 13:34)
https://www.curiousendeavor.com/team8/
**Kitt** (2026-03-06 13:34)
Got it — this is the Team8 page on CE's site. Lukas, this is a good example of how we position CE to potential clients and partners.

Assaf, you sharing this as context for Lukas, or do you want me to do something with this page?
**Lukas** (2026-03-06 13:36)
Can you find competitors in DACH region that offer branding to B2C companies aligned with Assafs previous work
**Kitt** (2026-03-06 13:38)
On it. Let me dig into the DACH branding landscape.
**Kitt** (2026-03-06 13:38)
Search API is down — going direct to sources.
**Kitt** (2026-03-06 13:38)
Direct fetching is getting blocked. Let me use the browser for proper research.
**Kitt** (2026-03-06 13:38)
Good research done. Here's the competitive landscape, Lukas:

---

## 🎯 DACH Branding Competitors — B2C Focus

These are the agencies playing in CE's space: brand strategy + creative for consumer-facing companies. Ranked by relevance to Assaf's background (strategic positioning, B2C repositioning, big-brand campaigns).

### Tier 1 — Direct Competitors (Strategy + Creative, B2C heavy)

**1. Mutabor** 🇩🇪 Hamburg
- **What:** "Brand Intelligence®" framework — strategy, design, tech. B2C focus with energy, lifestyle, FMCG clients
- **Clients:** HELLENiQ Energy (B2C rebrand), Yello (tone of voice), major FMCG packaging
- **CE angle:** They're doing AI + brand strategy but as a large agency. CE is leaner and more founder-accessible
- **Web:** mutabor.de

**2. Jung von Matt (JvM)** 🇩🇪 Hamburg + 12 offices DACH-wide
**Assaf Dagan** (2026-03-06 13:38)
hey if Lukas gave you his linkedin CSV contacts files: could you find in his lists all relevent ppl for our business, and create a DB on notion ? or list online?
**Kitt** (2026-03-06 13:38)
- **What:** DACH's most famous creative agency. Campaigns for massive B2C brands
- **Clients:** Adidas, BMW, Opel, Sixt, BVG, Hyundai, Bosch
- **CE angle:** Big machine, high overhead. CE offers strategic depth without the agency bloat
- **Web:** jvm.com

**3. Serviceplan Group** 🇩🇪 Munich
- **What:** Europe's largest independent agency network. Brand strategy, campaigns, design
- **Clients:** Lufthansa, Bitburger + major B2C. #1 Independent Agency of the Year (Cannes Lions)
- **CE angle:** Massive — 4,000+ people. CE competes on agility and AI-native operations
- **Web:** serviceplan.com

### Tier 2 — Brand Identity & Design Specialists

**4. Strichpunkt** 🇩🇪 Berlin, Hamburg, Stuttgart
- **What:** Corporate identity, brand strategy, employer branding. "Sustainable brand transformation"
- **Services:** Brand identity, architecture, design systems, tone of voice
- **CE angle:** Strong on design systems but less strategic/campaign muscle than CE offers
**Kitt** (2026-03-06 13:38)
- **Web:** strichpunkt-design.de

**5. Peter Schmidt Group** 🇩🇪 Hamburg
- **What:** Premium brand design, packaging, UX. Named among Germany's most innovative companies (2026)
- **Clients:** Delta Cafés, Lufthansa Group (design commentary), major FMCG
- **CE angle:** Design-led, not strategy-first. CE leads with positioning then executes
- **Web:** peter-schmidt-group.de

**6. Edenspiekermann** 🇩🇪 Berlin + 8 global offices
- **What:** 40+ year design consultancy. Digital products, brand strategy, AI + emerging tech
- **CE angle:** Similar "strategy + technology" narrative but legacy agency model, not AI-native operations
- **Web:** edenspiekermann.com

### Tier 3 — Boutique / Regional

**7. Dear Creative (fka Branders)** 🇨🇭 Zurich
- **What:** Swiss boutique. Rebrand, identity work for Sanitas, Beldona, Porsche Schweiz, Chair Airlines
**Kitt** (2026-03-06 13:38)
- **CE angle:** Swiss market only. CE has broader strategic range
- **Web:** dearcreative.com

---

### CE's Differentiator vs. All of Them

None of these are running an **AI-native creative operation** the way CE is. They're either:
- Traditional big agencies (JvM, Serviceplan) → expensive, slow
- Design-first studios (Peter Schmidt, Strichpunkt) → less strategic
- Consultancies trying to bolt on AI (Edenspiekermann, Mutabor) → retrofitting, not built for it

CE's pitch: **Senior strategic thinking + AI-powered execution = big-agency output at boutique speed and cost.**

Want me to go deeper on any of these, or start building a proper lead list of B2C companies in DACH that would be ideal CE clients?
**Kitt** (2026-03-06 13:38)
Yes, 100%. Here's what I'd do:

**If Lukas uploads his LinkedIn contacts CSV:**

1. **Parse & filter** — LinkedIn exports include name, company, position, connection date
2. **Score relevance** — Flag anyone who's a potential CE client based on:
   - B2C company (DACH focus)
   - Decision-maker title (CMO, VP Marketing, Head of Brand, Founder/CEO)
   - Company size / stage that fits CE's sweet spot
   - Industry alignment (tech, consumer brands, startups scaling)
3. **Enrich** — Pull company info, LinkedIn profile URLs, recent activity where possible
4. **Build a Notion DB** with columns: Name, Company, Title, Relevance Score, Industry, Location, LinkedIn URL, Notes, Outreach Status

Lukas — just drag your CSV into this channel and I'll get to work. 

To export: **LinkedIn → Settings → Data Privacy → Get a copy of your data → Connections** — takes ~10 minutes for LinkedIn to generate it.
**Lukas** (2026-03-06 13:48)
who is responsible for product at brandwatch
**Kitt** (2026-03-06 13:48)
**Jim Daxner** — Chief Product Officer at Brandwatch.

Full leadership team for context:
- **Guy Abramo** — CEO
- **Jim Daxner** — CPO (your guy)
- **Jeff Mullins** — CTO
- **Amy Jones** — CMO
- **Steve Boyes** — CRO

Source: brandwatch.com/company/about

Need anything else on them?
**Assaf Dagan** (2026-03-06 13:54)
If i wanted to pitch this in 5 minutes to people who trust me inside brandwatch : what should i say about how CE can work
**Kitt** (2026-03-06 13:54)
Here's your 5-minute pitch for Brandwatch insiders:

---

**"You guys help brands listen. We help them speak."**

Brandwatch gives companies the intelligence — what consumers are saying, what's trending, where threats are emerging. But the gap is always the same: **great data, slow creative response.**

Your clients get the insight on Monday. By Friday they're still waiting on their agency to turn it into something. Campaign brief, brand refresh, repositioning deck — it all takes weeks.

**That's where we come in.**

We built an AI-native creative operation. Not a tool. Not a platform. A production system with eight specialized AI agents running strategy, copy, design, and quality control — with senior human oversight at every decision point.

**What that means in practice:**
- Brand strategy deck in days, not months
- Campaign concepts that respond to real-time consumer data (like yours)
**Kitt** (2026-03-06 13:54)
- Repositioning work at the speed the market actually moves

**The play for Brandwatch specifically:**
- Your enterprise clients already pay for intelligence — we're the execution layer that makes it actionable fast
- Co-sell opportunity: "Brandwatch told you what to do. CE shows you how to say it."
- Or internal: your own brand, product launches, market positioning — we can move on it this week

**Why trust it:**
15 years of brand work — presidential campaigns, Fortune 500 repositioning, product-market fit for startups burning runway. The AI doesn't replace the judgment. It multiplies the output.

**The ask:** One pilot project. Pick something that's been sitting in a queue — a brand refresh, a campaign concept, a positioning exercise. Let us show you what 2 weeks looks like instead of 2 months.

---

Short version if you only get 60 seconds: *"We're an AI-native brand strategy shop. Same caliber work as a top agency, but we ship in days because our production runs on coordinated AI agents with senior human oversight. Your data tells brands what's happening — we help them respond before the moment passes."*
**Lukas** (2026-03-06 14:00)
Brandwatch
**Assaf Dagan** (2026-03-06 22:48)
where is the brandwatch thread though
**Assaf Dagan** (2026-03-06 22:48)
was it deleted?
**Kitt** (2026-03-06 22:49)
It's right here in #lukas-things — Lukas created a thread called "Brandwatch" earlier today. Thread ID: `1479478836562493533`.

You should see it in the thread list on the channel sidebar.
**Kitt** (2026-03-06 22:49)
Yeah, looks like it was deleted. It's not in the active thread list anymore. The message that created it (Lukas's, from ~2PM UTC today) is gone too.

Want me to recreate it?
**Assaf Dagan** (2026-03-06 22:49)
yes but can you get what was inside it ?
**Kitt** (2026-03-06 22:50)
Looks like the thread itself was either empty or I can't access its contents anymore — Discord API is only returning the main channel messages.

But here's the good news: the Brandwatch conversation actually happened in the **main channel**, not inside the thread. The thread was created *after* the discussion. Here's everything that was said about Brandwatch:

1. **Lukas** asked: "who is responsible for product at brandwatch"
2. **Kitt** answered: Jim Daxner (CPO), plus full leadership team (Guy Abramo CEO, Jeff Mullins CTO, Amy Jones CMO, Steve Boyes CRO)
3. **You** asked: "If I wanted to pitch this in 5 minutes to people who trust me inside brandwatch: what should I say about how CE can work"
4. **Kitt** gave the full pitch — the "You guys help brands listen. We help them speak" angle, co-sell opportunity, pilot project ask, 60-second version

Then Lukas created the "Brandwatch" thread at 14:00 — likely to organize next steps. But whatever was inside that thread specifically, I can't recover.

Want me to recreate the thread with this context and a clear next-steps structure?
**Assaf Dagan** (2026-03-06 22:52)
Brand watch
**Assaf Dagan** (2026-03-07 17:34)
Brandwatch 2
**Lukas** (2026-03-09 20:05)
Make a new thread called Porsche
**Kitt** (2026-03-09 20:05)
Porsche
**Kitt** (2026-03-09 20:05)
Done — **Porsche** thread is live in #lukas-things. 🏎️
**Assaf Dagan** (2026-03-11 13:16)
brandwatch visuals
**Lukas** (2026-03-12 14:24)
Incubator Pitch
**Assaf Dagan** (2026-03-12 22:19)
pitch top of page
**Assaf Dagan** (2026-03-12 22:31)
top of site slideshow
**Kitt** (2026-03-13 20:43)
✅ New session started · model: anthropic/claude-sonnet-4-6