# Reference Material - CE Service Framework

## 📊 CE Sales CRM (Google Sheets)
**Sheet ID:** `1P39N6Tt_OeMWP0q2MMxooJOhm3E8g5pzT085XyK7X4w`
**URL:** https://docs.google.com/spreadsheets/d/1P39N6Tt_OeMWP0q2MMxooJOhm3E8g5pzT085XyK7X4w
**This is the CRM bible — check before any prospect/contact question.**
**Columns:** Company | Contact | Title | Email | LinkedIn | Source | Stage | Last Action | Last Action Date | Next Step | Next Step Date | Signal | Notes | Owner | Discord Channel

---

## 🎯 CE Service Architecture Reference

### eToro SOW Framework (Primary Reference)
**URL:** https://ce-website-peach.vercel.app/etoro/sow/?mode=view

**Why this matters:** This SOW represents CE's mature service delivery model - how we structure €50K+ engagements with sophisticated clients. Use this as the template for:

**Key Framework Elements:**
- **Phased delivery structure** (Discovery → Brand System → Implementation → Scale)
- **AI-augmented production workflows** (3 specialized studios)
- **Clear IP ownership models** (client owns output, CE retains methodology)
- **Operational infrastructure setup** (Discord, AI workflow implementation)
- **Service level agreements** and response time commitments
- **Risk management** (termination clauses, milestone payments)

**Service Pricing Model:**
- Phase 1-2 (Core): €60K (brand transformation)  
- Phase 3-4 (Optional): €24K/month (implementation support)
- 50% upfront, 50% on delivery
- All operational costs (APIs, licenses, fonts) client-paid

**Operational Standards:**
- 2-day client response SLA
- Weekly check-ins
- Discord workspace as collaboration hub
- Day-for-day timeline extension for client delays

**Use this framework when:**
- Structuring new service offerings
- Pricing strategic engagements  
- Designing client onboarding processes
- Creating SOW templates
- Explaining CE's service delivery approach

---

## 📊 Project References

### Mission (FlowRX)
- **Strategy page:** curiousendeavor.com/mission/strategy/
- **Brand positioning case study:** Multi-phase approach to product brand development

### PHAT Foods CEO Deck
- **Live deck:** curiousendeavor.com/phat-slides/
- **Visual direction:** "Liquid gold" premium aesthetic with warm minimalist palette

### HUD Brand Strategy
- **In progress:** Brand positioning for early-stage startup
- **Framework:** Human cost narrative layer + market positioning

### Olevia Brand Book
- **Live page:** curiousendeavor.com/projects/Olevia/Brandbook/
- **Structure:** Tabbed interface (Strategy + Brand Book sections)

---

## 🔗 Key Account IDs

### Notion Database IDs
- **Inspiration Library:** `2ff330c2-8646-81f0-bbd9-ec474393d7a5`
- **Trend Intelligence:** `30e330c2-8646-810b-a638-c4b782320804`  
- **Sync Log:** `301330c2-8646-8146-8451-cf7d2d142925`
- **Bot Memory Page:** `2f1330c2-8646-81c6-8c7b-e328bc6466eb`

### Discord
- **Guild ID:** `1467974388581273603`
- **Contracts Channel:** `1480215902182969540`

### Google Accounts
- **Kitt (Primary):** kitt@curiousendeavor.com  
- **Assaf Personal:** assafdagancos@gmail.com (9 calendars connected)

---

## 🛠️ Technical Infrastructure

### API Keys & Tokens  
*(See docs/credentials-registry.md for full details)*
- **Gemini:** `AIzaSyDXqYZInk83iVV4mD29pSuHQKbgkiI1x9Q`
- **Notion:** `/home/clawd/secrets/notion/api_key`
- **Figma:** `/home/clawd/secrets/figma/api_token`
- **OpenAI:** `/home/clawd/secrets/openai/api_key`

### CE Website Deployment
- **Repo:** assafdagan20205/ce-website (private)
- **Live:** curiousendeavor.com + ce-website-peach.vercel.app
- **Local:** /root/.openclaw/workspace/public/
- **Deploy:** Push to main → Vercel auto-deploys (~15s)

---

## 📋 Service Frameworks

### CE Premium Templates Service
- **Revenue model:** €2.5K-€7.5K packages, €25K enterprise licenses
- **Target:** €300K+ annual revenue from existing CE work
- **Templates extracted from:** Mission positioning, eToro SOW framework, FlowRX strategy

### Strategic Board Advisory  
- **Validation phase:** March 10-14 with Dan Shipper, Felipe Arosemena
- **Service model:** €25K/month advisory retainers
- **Target market:** Series A-C companies, €15M ARR potential

### Brand Transformation (eToro Model)
- **Discovery + Tech Setup:** 2 weeks, comprehensive research + operational infrastructure
- **Brand System Development:** 3 weeks, complete brand book + design system  
- **Implementation Studios:** AI + human production pipelines
- **Campaign Machine:** Automated asset generation + optimization

---

*Last updated: 2026-03-08*  
*Primary framework: eToro SOW (€50K structured engagement model)*