# CE Services & Pricing > Source of truth for all pitches. Every quote pulls from this document. Updated 2026-04-12. --- ## The Model CE charges on two line items, always. - **Make** — one-time fee. Research, strategy, brand work, and the tailoring of CE automation engines to the client's brand. This is where senior judgment is priced. Weeks, not months. - **Run** — monthly fee. Ongoing operation of the engines built during Make. **Hard cap: €5,000/mo per client.** Never higher. Clients stack modules up to the cap. **Anchor rule:** CE total ≈ 70% of a comparable agency quote. Agency at €100K → CE at €70K (typical split: €40K Make + €5K × 6 Run). **Why it works:** - Agency retainers are priced on human hours. CE's Run is priced on machines Assaf built during Make — marginal cost is low, so price is flat. - Senior brand judgment is expensive. That's the Make fee. It's not hidden inside a retainer. - Clients get one number to justify and a ceiling they can't blow past. Procurement-friendly. --- ## Product Menu All products below are sold standalone or bundled. Make prices are one-time. Run prices are monthly. Anything marked "none" is a one-time deliverable with no ongoing fee. ## 1 · Market Research ### Category Map One-shot study of how the best brands in a category operate. Market size, players, patterns, white space, references. - **Make:** €8K / 2 weeks - **Run:** none (or upgrade to Market Listener) - **Delivered as:** HTML research page with citations - **Powered by:** market-research, visual-competitive-analysis, last30days, trend-scouting - **Lives:** delivered once, client owns ### Competitor Brief Set Deep-dive analysis of 3–5 named competitors: visual identity, positioning, messaging, strategic threat level. - **Make:** €6K / 1.5 weeks - **Run:** none (or upgrade to Competitor Radar) - **Delivered as:** connected HTML pages — brief view + deep-dive per brand - **Powered by:** competitor-brief-page, visual-competitive-analysis - **Lives:** delivered once ### Brand Audit Snapshot of client's brand health: what's working, what's broken, gaps vs competitors, quick wins. - **Make:** €4K / 1 week - **Run:** none - **Delivered as:** HTML audit page + 30-min review call - **Powered by:** brand-review-light, visual-benchmarking, web-design-reviewer, ce-ui-quality - **Lives:** delivered once --- ## 2 · Market Listeners Always-on intelligence. CE-operated by default; can be installed at client for +€6K. ### Signal Room ⭐ Full market ear. Weekly signal report covering what's said about the client, their category, their competitors. Reddit, X, YouTube, TikTok, LinkedIn, industry press, review sites, event chatter. - **Make:** €8K / 1–2 weeks — source calibration, topic lexicon, signal thresholds, baseline report, delivery setup - **Run:** €2.5K/mo — weekly signal report, monthly competitor deep-dive, quarterly brand direction memo, 1 monthly sync - **Flagship tier:** €5K/mo — adds real-time alerts, custom dashboards, weekly sync, priority response - **Powered by:** strategic-intelligence, trend-scouting, last30days, Julia agent - **Lives:** CE-operated — reports pushed to client Slack or email - **Proof:** Cropster pilot active ### Trend Radar Lighter. Cultural trend monitoring — good for brands in fast-moving categories (fashion, food, consumer tech). Not direct brand mentions. - **Make:** €5K / 1 week - **Run:** €1.5K/mo — monthly trend report, cultural signal notifications, quarterly synthesis - **Powered by:** trend-scouting, ai-news-digest, last30days - **Lives:** CE-operated ### Competitor Radar Dedicated tracking of 3–5 named competitors. Weekly moves digest + quarterly deep-dive refresh. - **Make:** €5K / 1 week - **Run:** €1.5K/mo — weekly competitor digest, monthly strategic read, quarterly deep-dive regeneration - **Powered by:** visual-competitive-analysis, competitor-brief-page, strategic-intelligence - **Lives:** CE-operated --- ## 3 · Strategy One-time. Assaf-led. This is where the senior brand thinking lives. ### Positioning Sprint Positioning statement, brand narrative, pillars, proof points, tone territories. - **Make:** €12K / 3 weeks - **Run:** none - **Delivered as:** strategy doc + presentation - **Powered by:** Assaf + Sage + Anton critic loop, positioning frameworks - **Lives:** delivered once ### Message Architecture ICP × segment × region messaging matrix. For each segment: positioning, key messages, proof points, objection handling, tone guidance. The Cropster-shaped deliverable. - **Make:** €8K / 2 weeks - **Run:** none — refreshable quarterly as a Copy Engine add-on - **Delivered as:** living document (Notion or Google Doc) - **Powered by:** positioning output + sales interviews + market-research - **Lives:** delivered once ### Launch Plan Phased go-to-market plan for a product, feature, or rebrand. Channel strategy, momentum arc, asset checklist, editorial calendar. - **Make:** €6K / 2 weeks - **Run:** none - **Powered by:** launch-strategy, marketing-psychology - **Lives:** delivered once ### Sales Enablement Kit One-pagers per segment, competitive battle cards, objection handling cheat sheet, pitch talk tracks. Built from positioning work. - **Make:** €6K / 2 weeks - **Run:** none - **Delivered as:** PDF + editable source files --- ## 4 · Message Makers Copy, content, and sequences. Mix of installed-at-client and CE-operated. ### Copy Engine Branded copywriting pipeline. Client submits briefs, CE delivers. Or: installed as a custom Claude Project the client's own team operates. - **Make:** €6K / 2 weeks — brand voice codification, style guide, example library, brief template, intake flow - **Run:** €2.5K/mo — up to 15 pieces/mo (landing sections, emails, posts, deck slides, press), 48h turnaround, monthly creative review - **Install-at-client option:** +€4K — CE delivers a branded Claude Project + prompt library + training; client's team runs it themselves. No Run fee after Year 1. - **Powered by:** copywriting, copy-editing, content-strategy, Echo + Ogilvy agents - **Lives:** CE-operated OR Client-installed ### Social Content Studio Monthly content calendar + production. 30+ posts/mo, platform-tailored (LinkedIn, X, Instagram). - **Make:** €5K / 2 weeks — voice capture, content pillars, calendar template, first month produced - **Run:** €2.5K/mo — content calendar, 30+ posts (copy + asset), scheduling support, monthly performance review - **Powered by:** social-content, marketing-psychology, brand-asset-generator, Echo - **Lives:** CE-operated ### Email Sequences Nurture, onboarding, re-engagement, launch, or cold sequences. 5–8 emails per sequence. - **Make:** €4K / per sequence - **Run:** none (one-time per sequence) - **Delivered as:** copy + visuals + ESP spec - **Powered by:** email-sequence, cold-email, marketing-psychology --- ## 5 · Asset Creators Design + production. The Brand Asset Generator is CE's flagship client-installed product. ### Brand Asset Generator ⭐ CE-hosted AI image generator tailored to client's brand. Client's team self-serves event, social, and pitch assets through a simple web UI. Describe → 3 AI directions → pick → generate → edit on canvas → export PNG. - **Make:** €12K / 2–3 weeks — brand prompt library, style locks, branded Fabric.js canvas editor, hosted deployment, team training - **Run:** €1.5K/mo — hosting, model costs, monthly prompt library refresh, support - **Powered by:** brand-asset-generator skill (Gemini + Fabric.js), CE infra - **Lives:** Client-installed — client's team operates it in their own structure - **Proof:** deployed for Wexelerate Future Forward 2026 ### Deck Factory On-demand deck generation from brand-locked templates. Client sends brief → CE delivers deck in 72h. - **Make:** €4K / 2 weeks — template system (cover, section, content, closing), brand-locked components, intake flow - **Run:** €2.5K/mo — up to 4 decks/mo (10–30 slides), 72h turnaround - **Powered by:** frontend-slides, ce-deck-design, slide-layout, deck-illustrations, Pixel agent - **Lives:** CE-operated; templates handed over at end of engagement ### Pitch Page Custom landing or pitch page, production-built. - **Make:** €8K / per page / 2 weeks - **Run:** none - **Delivered as:** deployed page - **Powered by:** pitch-page, ai-website-cloner, frontend-design ### Landing Page System Reusable template system + ongoing page production. - **Make:** €15K / 3 weeks — component library, 3 seed templates, CMS integration - **Run:** €2.5K/mo — up to 3 new landing pages/mo - **Powered by:** ai-website-cloner, landing-page-design, ui-design-system - **Lives:** template system installed in client stack ### Design System Full design tokens, component library, usage guidelines. - **Make:** €15K / 3–4 weeks - **Run:** none - **Delivered as:** Figma file + code tokens + docs - **Powered by:** ui-design-system, web-design-guidelines, responsive-design - **Lives:** delivered once, client owns ### Website Full marketing site build. - **Make:** €25K (up to 10 pages) or €40K (complex / custom) - **Run:** none - **Delivered as:** deployed site - **Powered by:** ai-website-cloner, frontend-design, site-architecture, ai-seo --- ## 6 · Growth Operators Outreach, CRO, SEO, AI visibility. Ongoing growth ops. ### Outreach Engine ⭐ Personalized cold outreach at scale. Research prospect → generate email → sequence → CRM. 50–100 qualified prospects/wk. - **Make:** €8K / 2 weeks — ICP definition, prospect sources, CRM setup, sender persona, templates, deliverability setup, first batch - **Run:** €2.5K/mo — 50–100 prospects/wk, 2-touch sequence per prospect, CRM hygiene, monthly performance report - **Powered by:** tools/outreach, cold-email, email-sequence, Lukas persona, CRM integration - **Lives:** Client-installed (runs on client's sender email) OR CE-operated - **Proof:** CE's own Lukas outreach engine is live ### Growth Lab Monthly conversion ops sprint. CRO + SEO + schema + analytics. - **Make:** €6K / 2 weeks — baseline audit, analytics setup, testing framework, goal hierarchy - **Run:** €2.5K/mo — 1 CRO sprint/mo (one page), SEO updates, schema fixes, monthly growth report - **Powered by:** page-cro, seo-audit, schema-markup, marketing-analytics-tracking - **Lives:** CE-operated against client's live site ### AI Visibility Optimization for AI answer engines (ChatGPT, Perplexity, Google AI Overviews). - **Make:** €4K / 1–2 weeks — AI visibility audit, content optimization, schema implementation - **Run:** €1.5K/mo — monthly AI citation monitoring, content updates, schema maintenance - **Powered by:** ai-seo, schema-markup, seo-audit --- ## Bundles Bundles discount à la carte by ~15–25%. Run is always capped at €5K/mo regardless of how many products are bundled. Most engagements should be pitched as bundles. ### Pilot — €30K total **€15K Make + €5K/mo × 3** - Agency equivalent: €40–50K - Duration: 3 months - For: prospects with limited budget who need proof-of-value fast (Cropster shape) - Typical contents: Brand Audit or Category Map + Message Architecture or Positioning Sprint Light + 1 Pitch Page or Market Listener install + 3 months Run (one flagship or two modules) ### Refresh — €70K total ⭐ default pitch **€40K Make + €5K/mo × 6** - Agency equivalent: €90–110K - Duration: 6 months (2 quarters) - For: the standard engagement — FFoodi shape, repriced up - Typical contents: Brand Audit + Category Map + Competitor Brief Set + Positioning Sprint + Message Architecture + 1 production asset (Pitch Page or Deck Factory install) + 6 months Run ### Launch — €100K total **€55K Make + €5K/mo × 9** - Agency equivalent: €140–160K - Duration: 9 months (3 quarters) - For: rebrands, product launches, go-to-market partnerships - Typical contents: full research stack + Positioning + Message Architecture + Launch Plan + Sales Enablement Kit + Design System or Landing Page System + 2 production assets + 9 months Run --- ## Run Stack — How the €5K/mo Cap Works One client, one monthly bill, hard cap €5K. Clients stack modules to fit. If they want more, that's the signal to expand Make scope instead of Run. **Tier shapes:** - **Flagship (€5K/mo)** — one full-featured Run product. Signal Room Flagship, Copy Engine Flagship, Growth Lab Flagship. - **Module (€2.5K/mo)** — standard Run product. Two of these hit the cap exactly. - **Light (€1.5K/mo)** — lighter cadence products: Trend Radar, Competitor Radar, AI Visibility, Brand Asset Generator hosting. **Example stacks:** | Stack | €/mo | |---|---| | Signal Room Flagship | €5K | | Signal Room Module + Copy Engine Module | €5K | | Outreach Engine + Growth Lab | €5K | | Trend Radar + Social Content + AI Visibility | €5.5K → negotiate to €5K | | Brand Asset Generator hosting + Copy Engine | €4K | If a client needs >€5K/mo of ongoing, sell them the next bundle up — don't raise the ceiling. --- ## Pricing Rules 1. **Payment:** 50% on signature (kickoff), 50% on delivery of Make. Run billed monthly in advance. 2. **Run starts when Make ends.** No double billing during the Make phase. 3. **Cancellation:** Run is month-to-month after the committed minimum (3 / 6 / 9 months per bundle). 30 days notice. 4. **Discounts:** bundle discounts above are the floor. Only multi-year commits unlock deeper discounts, case by case. 5. **Out of scope (not quoted):** paid media buying, in-person production, talent/influencer fees, licensing fees, custom software unrelated to Make definition. 6. **Ownership:** everything CE produces is the client's on Make delivery. Client-installed engines are licensed during Run and convert to full client ownership after 12 months of Run. 7. **Floor:** CE does not quote engagements under €15K total. Below that, point prospects to a Brand Audit (€4K) as an entry. --- ## What CE Doesn't Do - Pure paid media buying or ads management - Hourly staff augmentation / in-house replacement - Custom software builds unrelated to brand and marketing - SEO link building, content farms, volume-over-quality work - Anything below the €15K floor --- ## Quick Reference — Sell This When the Client Says… | Client says… | Sell… | Price | |---|---|---| | "Can we test if CE is useful?" | Pilot bundle | €30K / 3 mo | | "We need a brand refresh + new site" | Refresh bundle | €70K / 6 mo | | "Full rebrand and product launch" | Launch bundle | €100K / 9 mo | | "Research this category for us" | Category Map | €8K | | "Monitor what's said about us" | Signal Room | €8K + €2.5K/mo | | "Give my team an AI asset maker" | Brand Asset Generator | €12K + €1.5K/mo | | "Run outreach for us" | Outreach Engine | €8K + €2.5K/mo | | "Make us decks forever" | Deck Factory | €4K + €2.5K/mo | | "Fix our messaging" | Message Architecture | €8K | | "We need a positioning" | Positioning Sprint | €12K | | "Audit our brand" | Brand Audit | €4K | | "Build us a pitch page" | Pitch Page | €8K | | "Build us a design system" | Design System | €15K | | "Build our whole website" | Website | €25–40K |