# Quality Criteria - The Critic's Framework

## Evaluation Dimensions

### 1. Strategic Fit (1-10)
- Does it solve the right problem?
- Is it aligned with business objectives?
- Will it resonate with the target audience?
- Does it differentiate from competitors?

### 2. Clarity (1-10)
- Is the message immediately understood?
- Can someone explain it in one sentence?
- Are there any confusing elements?
- Does it pass the "grandmother test"?

### 3. Memorability (1-10)
- Will people remember this tomorrow?
- Is there a hook or distinctive element?
- Does it stand out in context?
- Would someone share this?

### 4. Craft (1-10)
- Is the execution polished?
- Are details considered?
- Does it feel professional?
- Is the quality consistent throughout?

### 5. Authenticity (1-10)
- Does it feel true to the brand?
- Would the client be proud of this?
- Is it honest (not manipulative)?
- Does it respect the audience?

## Scoring
- **40-50**: Exceptional - Ship it
- **30-39**: Strong - Minor refinements
- **20-29**: Decent - Needs work
- **10-19**: Weak - Rethink approach
- **Below 10**: Start over

## Red Flags (Auto-fail)
- ❌ Factually incorrect
- ❌ Could offend or harm
- ❌ Legally problematic
- ❌ Off-brand completely
- ❌ Solves wrong problem

## Green Lights (Bonus points)
- ✅ Makes people smile
- ✅ Teaches something new
- ✅ Creates conversation
- ✅ Scalable/extensible
- ✅ Exceeds the brief

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*Used by Critic Agent for all evaluations*