[ { "Status": "Active", "Notes": "\u26a0\ufe0f PRO BONO - ANNOYING. Exit strategy needed. Team: Anthony Wolch, Jon Margolis.", "Priority": "Low", "Area": "Work", "Name": "See The Good" }, { "Status": "Active", "Notes": "\u26a0\ufe0f CONTENTIOUS. Exit from partnership with Roee Lotan. Lawyer: Eran Kadosh. CPA: Kathryn Acanfora (SJ Tax / Jessie Kui).", "Priority": "High", "Area": "Work", "Name": "NY Agency Exit" }, { "Status": "Active", "Due Date": "2026-02-24", "Notes": "\ud83c\udfaf NAMING & BRANDING PROJECT\n\n\ud83d\udccb Client: Ofir Ardon (CEO)\n\ud83c\udfe2 Company: Phat FoodTech - microalgae \u2192 dairy fat\n\ud83d\udccd Location: Rehovot, Israel (The Kitchen Hub)\n\ud83d\udcc5 SOW: Jan 13, 2026 | Week 1 started Jan 24\n\n\u26a1 CURRENT PHASE: Strategy & Immersion\n\u2705 C-Suite interviews - COMPLETE\n\u2705 Competitive research - In Progress\n\u2705 Company differentiation - In Progress\n\n\ud83d\udd17 Materials:\n\u2022 Drive: drive.google.com/drive/folders/11GTNpPmrzuhdpOupXPnN2UYv4GneN8ow\n\n\u2705 DECISIONS MADE:\n1. \u2705 B2B ingredients vs B2C brand positioning - DECISION MADE (task completed)\n2. \u2705 Rate negotiation - COMPLETED (contract terms locked)\n\n\ud83d\udfe1 PENDING DECISION:\n1. Keep \"Phat\" name or rename? - In progress", "Priority": "High", "Progress": 20, "Owner": "Assaf", "Area": "Work", "Name": "Phat Foods" }, { "Status": "Personal", "Notes": "Not a client project - Haliva is a good friend, we do stuff together", "Priority": "Low", "Area": "Work", "Name": "Haliva" }, { "Status": "Considering", "Notes": "Might join Roi on his venture. Evaluate opportunity.", "Priority": "Low", "Area": "Work", "Name": "Roi Ben Yitzhak Venture" }, { "Status": "Active", "URL": "https://docs.google.com/document/d/1SzT-X5CEhx5ETcNPty72HOaj_rSoTJp_uY7HQcmnbGM/edit?usp=sharing", "Notes": "STEM education startup. 7 years tech talent prep. $30M DEAL with Ort (largest non-state school network in Israel). US expansion next.\n\nTEAM: Daniel Kremer, Agn\u0117 Kremer, Niv Baibich, Moran (Mefathim), Meni (dev)\n\nPRODUCT: Clarity OS / CoS - capsules, IoT, NFC tags\n\nMETHOD: Spoken method - learning through doing, real R&D, teacher as role model", "Priority": "High", "Area": "Work", "Name": "Spoken Method / Institute" }, { "Status": "Active", "Notes": "Fractional CMO. Retainer. Marketing assets, decks, website updates. GOAL: Negotiate higher rate with Aytan. Team: Aytan (CEO), Yarden (Manager, maternity), Jennifer (Sales), Amanda (Marketing), Douglas (PM).", "Priority": "High", "Area": "Work", "Name": "White Space" }, { "Status": "Active", "Notes": "Your own branding consultancy business. Umbrella for all client work.", "Priority": "High", "Area": "Work", "Name": "Curious Endeavor" }, { "Link": "https://finally-foods.com", "Status": "Completed", "Notes": "\u2705 PROJECT COMPLETED - No longer active. Branding/marketing support phase finished.", "Priority": "High", "Area": "Work", "Name": "Finally Foods" }, { "Link": "https://drive.google.com/drive/folders/1Q4dP-9nLLE0NlOWEBXwXMeG4zPwUef0q", "Status": "Planning", "Notes": "\ud83c\udfaf TRAVEL CARD GAME FOR KIDS\n\n\ud83d\udcc1 Files: Google Drive \u2192 Mission Project folder (assafdagan@gmail.com)\n- 6 sample card designs\n- 5 proof-of-concept photos (L\u00e9o & Daphne at airport)\n- PROJECT.md brief\n\n\u23f1\ufe0f Timeline: Jan 28 \u2192 Mar 15 (cards in hand)\n\n\ud83d\udc65 Team:\n\u2022 Assaf: Creative direction, content\n\u2022 Kitt: Research, GTM\n\u2022 Weavy: Illustrations", "Priority": "Medium", "Area": "Work", "Name": "Mission" }, { "Status": "Active", "Notes": "Partnership discussions with Daniel Trau. Intro meeting Jan 26 - discussed branding philosophy, AI tools. Follow-up pending.", "Priority": "\ud83d\udfe2 Low", "Owner": "Assaf", "Area": "Business", "Name": "Torix TV Partnership" }, { "Status": "Active", "Notes": "24/7 AI intelligence layer for enterprises. KPI monitoring & optimization. Continuous insights without prompts.\n\nTEAM: Avrom, Dan, Phil Schajer, Hadar Steinberg (new intro)\n\nPRODUCT: Always-on AI that explains KPI changes, recommends actions\n\nDELIVERABLES: Brand thesis, theme decks, retail presentation", "Priority": "Medium", "Area": "Work", "Name": "Spark Beyond" }, { "Status": "Completed", "Due Date": "2026-01-26", "Notes": "\u2705 ESCRITURA COMPLETE - Mounia confirmed final step done Jan 28. Awaiting Finan\u00e7as confirmation message.", "Priority": "Low", "Owner": "Both", "Area": "Personal", "Name": "Fonteira Escritura" }, { "Name": "deck template" }, { "Status": "Active", "Notes": "Fibo platform - sub-project of Spoken Institute. Learning management system with courses, mentors, students.", "Priority": "High", "Owner": "Assaf", "Area": "Work", "Name": "Fibo" }, { "Link": "https://docs.google.com/spreadsheets/d/1nt3O5d873YP8AFZyXPcnW5OdaBcVpc4gHs0L88a5tUQ/edit?usp=sharing", "Status": "Active", "Notes": "Home renovation and move-in preparation for Marques Fronteira property. Target move date: March 28, 2026.\n\nDetailed renovation task list organized by urgency (1-4):\nhttps://docs.google.com/spreadsheets/d/1nt3O5d873YP8AFZyXPcnW5OdaBcVpc4gHs0L88a5tUQ/edit?usp=sharing\n\nPriority 1 (Before move-in): Safety items, flooring, painting\nPriority 2 (Soon after): Kitchen/bathroom repairs, closets\nPriority 3 (Medium term): Kitchen upgrades, velux improvements\nPriority 4 (Long term): Full remodel, mezzanine expansion", "Priority": "\ud83d\udd34 High", "Owner": "Both", "Area": "Family", "Name": "HOME - Marques Fronteira Move" }, { "Status": "Paused", "Notes": "Client: Avrom Gilbert (CEO)\nPAUSED Jan 27, 2026 - Avrom wants direction clarity before continuing.\n\nContext: Brand strategy deck with AI illustrations (Jean Giraud style). New demo concept: AI-simulated Shopify store.\n\nResume: When vertical finalized (end Q1) or demo ready.", "Name": "SparkBeyond" }, { "Status": "Active", "Priority": "High", "Owner": "Assaf", "Area": "Work", "Name": "Spoken Institute" }, { "Status": "Planning", "Priority": "Medium", "Name": "Bonanzo" }, { "Status": "Active", "Priority": "High", "Name": "Creative Pipeline \u2014 Image Generation Process" }, { "Status": "Planning", "Notes": "Productize our research-to-deck pipeline into a suite of 12 skills. Brief in \u2192 complete deck out overnight. 5-day build plan.", "Priority": "\ud83d\udd34 High", "Owner": "Assaf", "Area": "Work", "Name": "Deck Factory \u2014 Skill Suite Productization" }, { "Status": "Planning", "Notes": "AI-powered creative agency: Human strategy + AI execution", "Priority": "\ud83d\udd34 High", "Owner": "Assaf", "Area": "Business", "Name": "Autonomous Agency" }, { "Status": "Active", "Notes": "AI-first communication agency. Thesis: Will AI replace agencies? Yes, and we are it.", "Name": "Autonomous Agency" }, { "Status": "Active", "Name": "Etoro" }, { "Name": "eToro" }, { "Status": "Active", "Priority": "\ud83d\udd34 High", "Owner": "Assaf", "Area": "Business", "Name": "Brand & Content System Architecture" }, { "Status": "Active", "Priority": "\ud83d\udd34 High", "Owner": "Assaf", "Area": "Business", "Name": "Brand & Content System Architecture" }, { "Status": "In Progress", "Name": "Brand & Content System Architecture" }, { "Name": "ClawPilot Rebrand" } ]