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        "rich_text": [{"type": "text", "text": {"content": "Social visual execution: grid aesthetics, video style, photography direction"}}]
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        "rich_text": [{"type": "text", "text": {"content": "Instagram/TikTok/LinkedIn: manual curation + screenshots"}}]
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      "bulleted_list_item": {
        "rich_text": [{"type": "text", "text": {"content": "Behance/Dribbble: category design patterns from agency work"}}]
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      "heading_2": {
        "rich_text": [{"type": "text", "text": {"content": "Output Format"}}]
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        "rich_text": [{"type": "text", "text": {"content": "Tone tags: playful/serious, premium/accessible, etc."}}]
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