# 2026-02-05 — Phat Foods Figma Deck (Continued)

## Session 2: Afternoon Work (14:00-19:00 UTC)

### Figma Plugin Updates
- **Channel changed to "Kitt"** (was "Tatiana")
- Active working page: "real deal" (2015:61) — renamed to "real deal 6:35"
- New page created: "Communication pillars" (2027:2539)

### Different Component Templates
Two different templates in use with different property names:

**overnight 2 template (2003:1839):**
- `Title#68:3` → headline
- `top paragraph#68:4` → body
- `Chapter name#324:0` → chapter

**real deal template (used on real deal + Communication pillars pages):**
- `Slide Title#2014:6` → headline
- `Slide Body#2014:7` → body
- `Slide Context #2014:5` → chapter label
- `Sources#2014:8` → sources text

### Image Briefs Distribution
- 17 image briefs were stacked at (1000, 480) on first slide
- Distributed each to its matching slide position (x + 1020, y + 1100)
- Script: `/home/clawd/workspace/scripts/distribute-briefs.cjs`

### Real Deal Page Audit
56 slides across 10 sections. Two gaps vs content bank:
1. Slide 6 — "The Great Retreat" (lapsed plant-based data)
2. Slide 25 — "How It Works" / Three fats comparison

Section order on real deal differs from content bank — Name section (31-38) comes BEFORE Pillars (39-43).

### Brand Pillars vs Messaging Pillars Discussion
Assaf raised important distinction:
- **Values** = internal beliefs, guide decisions (Precision, Biological Integrity, Partnership, Transparency)
- **Messaging Pillars** = external-facing themes, guide copy ("Fat, Dialed In" etc.)

The current pillars are messaging pillars (how we talk), not values (what we believe). Recommendation: keep both — rename section "Messaging Pillars" or reframe taglines as expressions of underlying values.

### Communication Pillars Expansion
Assaf requested expanded comms pillars with:
- Context (when to use)
- Real-life examples (website, deck, email, trade show)
- Usage guidance (which audience, which sales stage)

**Two versions created for comparison:**
- V1: Kitt + Erica (conversational, witty)
- V2: Full team pipeline — Ogilvy (copy) → Anton (QA) → revision cycle (more polished, strategic)

V1 headlines: "We architect them" / "Your chemists can focus on food" / "We ship solutions" / "Twice. In public."
V2 headlines: "Every Ratio, Perfect" / "Biology Beats Chemistry" / "You Perfect the Recipe" / "Transparency Is Our Competitive Advantage"

**My recommendation:** Cherry-pick best of both. V2 wins on Pillars 2-3, V1 wins on Pillars 1 and 4.

### "Three Fats" Slide Explanation
Assaf asked about Slide 25 concept. Issue: headline "Three fats. One breakthrough" frames them as peers, but it's really a progression:
1. Dairy fat = gold standard (what to match)
2. Plant oils = failed attempt (missing SCFAs)
3. PHAT = the fix (restores what's missing)

Suggested reframe: "The gap. And how we close it." with visual showing PHAT as additive (+), not third peer.

### Scripts Written Today
- `/home/clawd/workspace/scripts/distribute-briefs.cjs` — move image briefs to slides
- `/home/clawd/workspace/scripts/update-comms-pillars-v2.cjs` — update pillar content
- `/home/clawd/workspace/scripts/add-v2-pillars.cjs` — add team V2 below V1 for comparison

### Files Created
- `/home/clawd/.openclaw/workspace-erica/phat-communication-pillars.md` — V1 expanded pillars
- `/home/clawd/workspace/phat-comms-pillars-team-v2.md` — V2 team pipeline output

## Key Learnings
1. Always check component property names — they differ between templates
2. Figma plugin channel can change — verify before running scripts
3. Team pipeline (Ogilvy + Anton) produces more polished but sometimes less personality-driven copy
4. The real deal page is Assaf's working page — don't overwrite without permission