# Daily Log - March 12, 2026

## Brandwatch v2 Landing Page — Design Session with Assaf (13:02–13:29 UTC)

### Changes Pushed to Staging
1. **Team section: 4-person grid** — Added Dan Peguine (Agent Architect) and Felipe Stark (AI Systems & Engineering) alongside Assaf and Lukas. All in horizontal row, color photos, normalized bio lengths.
2. **AI agents: compact strip** — Replaced 4×2 card grid with horizontal avatar strip (48px circles, name + one-word role). Color photos. Much less space.
3. **Bios buffed** — Assaf and Lukas bios expanded to ~25 words each, then normalized across all 4 operators.

### Prior Session (March 11, evening) — Major Restructure
1. **Deliverables: horizontal scroll** — Replaced 3+2 grid with sticky horizontal scroll, 5 individual cards, bigger images (4:3), trimmed copy. Last card stops at container padding.
2. **Engine section: two-column** — Title left ("Every hour in CE is an hour in Brandwatch"), paragraph right. Tight copy.
3. **Opportunity section: two-column** — Removed BW image, matched Engine layout.
4. **How It Works section: DELETED** — Redundant with deliverables scroll.
5. **FAQ section: DELETED** — Assaf's call.
6. **CTA section: DELETED** — "Not true" per Assaf.
7. **Team section renamed** from "The Engine" to "The Team".
8. **Left alignment fix** — Nav, phase nav, container all using same `max-width: 1400px` + `padding: 0 48px`.

### Key Rules Learned
- **NO dev jobs without Assaf's explicit greenlight.** Added to LEARNINGS.md.
- **"Do you know your brief?" is a QUESTION, not a greenlight.** Don't assume and fire.
- **When Assaf says STOP — STOP.** No cleanup, no status report. Just stop.
- **Work in staging branch only** — don't merge to main without being told.

### Current Page Structure (staging)
1. Hero (centered)
2. Opportunity (two-column)
3. Gap (pipeline visualization)
4. Team (4 operators horizontal + 8 AI strip)
5. Deliverables (horizontal scroll, sticky)
6. Engine (two-column)
7. Business Case (3 value props)
8. Footer

### New Team Members
- **Dan Peguine** — Agent Architect, photo at `/assets/dan.png`
- **Felipe Stark** — AI Systems & Engineering, photo at `brandwatch-v2/assets/felipe.png`

### Pending
- Pipeline gap-fill interaction (Jessica spec ready, Thibault NOT briefed — needs Assaf greenlight)
- iPad mockup for deliverable cards (Assaf gave detailed brief but execution was stopped — needs re-approach)
- Opportunity section: consider merging into Gap section (proposed but not decided)

## 19:08 — weXelerate Pitch Page Session (Lukas + Assaf)

**What was built:** Full CE pitch landing page at `public/wexelerate/index.html` for Lukas to use in a weXelerate incubator meeting.

**Three asks (pitch context):** Join Venturecake incubator, get pre-seed funding, serve 80+ portfolio companies with CE's brand production.

**Key decisions:**
- No weXelerate mentions on page — Lukas handles that in person
- No CTA — in-person pitch only
- Structure follows Airbnb pitch deck: Problem → Solution → How It Works → Market → Traction → Team
- No specific prices — stay vague per Assaf (pitch pages shouldn't anchor cost)
- All numbers require verifiable sources (Assaf's rule)
- eToro $1.5B removed as unverifiable, replaced with "enterprise fintech"

**Images used:**
- Phat Assets: Olevia butter hero (`/projects/Olevia/Brandbook/assets/butter-hero-bg.png`)
- eToro: ce-campaign-card placeholder (no real eToro assets available)
- Track Record: Finally Foods shot sent by Lukas
- Dan: new headshot sent by Assaf
- All team/AI agent photos: brandwatch-v2 assets

**Staging URL:** https://software-limitations-routine-ensure.trycloudflare.com/wexelerate/ (temporary tunnel)
**Needs:** Assaf greenlight to merge to main for permanent URL

**Citations added:** IBISWorld 2025 ($444B), Clutch 2024 (agency pricing), Allied Market Research 2024 (60-80% automation), CE Estimate 2026 (migration)

## weXelerate Hero Slideshow — Design Sprint (22:31–23:21 UTC)

### What Was Built
Full hero redesign: 3×3 image grid mosaic with crossfading image rotation.

### Evolution of the Design
1. **White text bar** — Tried sticky text strip below image. Rejected.
2. **3×3 grid concept** — Assaf showed reference: 9-panel mosaic, center cell missing (text there). This became the direction.
3. **Grid specs settled**: 622×350px cells (16:9), 35px gaps, 10px border-radius
4. **Bleed**: Grid is 1936px wide, centered so it bleeds ~248px off each side (both left and right cut off)
5. **Center cell**: White bg, larken serif headline, small descriptor — always at 50vh via `position: absolute; top: 50%; transform: translateY(-50%)`
6. **Top crop**: Grid tucks behind nav (4px padding-top), top row partially hidden under logo stripe
7. **Bottom crop**: `height: 100vh; overflow: hidden` — no content shows below fold

### Crossfade Rotation System
- **16 images** from Drive folder `12si7pIEfq-4mCmPtLIITtzsWEiI90k1u` (Tempo__0000 through Tempo__0015)
- Downloaded via `gdown`, compressed 72MB → 1.9MB (JPG 82%, 1280×720)
- Stored at: `public/wexelerate/grid-images/compressed/`
- **A/B layer technique**: two divs per cell, opacity swap — zero blink
- **Per-panel**: random playlist of 6–8 images, random hold 5–7s, random start delay 0–5s
- **Fade**: 2.5s ease-in-out with preload before swap
- **8 panels** rotate; center text cell stays white

### Technical Notes
- Discovered workspace repo and public repo track same physical file — caused confusion when file read showed old content vs committed. Fixed with `git checkout HEAD -- wexelerate/index.html`
- `gdown` works great for public Drive folder downloads
- `convert` (ImageMagick) with `-resize "1280x720^" -gravity center -extent 1280x720` for 16:9 crop+resize

### File Locations
- Page: `public/wexelerate/index.html`
- Images: `public/wexelerate/grid-images/compressed/*.jpg`
- Branch: staging

## Night Routine — 2026-03-12 23:55 UTC
- Heartbeat disabled ✅
- No sub-agents running ✅
- Session compaction: 614,377 tokens freed across all agents (main, ogilvy, julia, jessica, thibault)
- 13 transcript files deleted
- QMD: no completed tasks to compact (wexelerate + brandwatch still active/blocked)
- System clean for tomorrow