## Spoken Institute — Teachers Campaign Storyboard (13:39–21:19 UTC)
**Client:** Daniel & Agnė Kremer — Spoken Institute (spoken.institute/teach)
**Channel:** #teachers-campaign (Discord)

### What was built
- Full campaign concept developed: "A Week in the Life of an R&D Teacher" → renamed to renaissance man concept (NOT one day — spread across the week)
- **Campaign thesis:** "The days of the bureaucratic teacher are over. The teacher is a driver of development."
- **Recruitment message:** "You're already this person. We built a place that deserves you."
- Revised storyboard arc (7 frames):
  - Frame 0: The Place (exterior establishing shot — no teacher)
  - Frame 1: The List (chalkboard, teacher back to wall, topics everywhere)
  - Frame 2: The Researcher (Monday, R&D company setting)
  - Frame 3: The Teacher (Wednesday, classroom debate)
  - Frame 4: The Mentor (Thursday, 1:1)
  - Frame 5: The Connector (Friday, peer research meeting)
  - Frame 6: The Person (Saturday, dinner table)
  - Close: "You're already this person."
- Ogilvy sharpened copy — best lines: "You can't turn it off. Good." / "Physics isn't your subject. It's your language." / "You're already making the next one."
- Illustration style: rough painted editorial, ink + warm watercolor wash, 3 tones (ink / cream / amber)
- Character locked: mid-30s man, slim, light brown wavy hair, neat dark beard, white linen shirt sleeves rolled, beige chinos, leather shoes — FULL BODY CENTER FRAME always
- Reference character image: `work/internal-ce/operations/products/spoken-institute/spoken-scene1-painted-v2-arch.png`
- All scenes are INSIDE the institute (rooms/halls) — except Frame 0 which is exterior
- Architecture: modern international, NOT Middle Eastern — no palm trees, no stone arches

### Images generated/approved
- `frame0-exterior-2026-03-13-21-00-56.png` — ✅ APPROVED (exterior establishing shot)
- `frame1-list-v3-2026-03-13-21-15-11.png` — IN REVIEW (teacher close to wall, leaning in)
- `scene1-v5-2026-03-13-16-07-36.png` — style reference (used as input for consistency)

### Design system (Google Slides)
- Slides deck: https://docs.google.com/presentation/d/1dMNGiMgjX7acC8f1o6vl1L7qiQSwP9GymNKBR-J0xFM/edit
- Background: white + dot grid (#C8C8CC, ~2px dots, 42px spacing)
- Headlines: Playfair Display
- Body/labels: DM Sans
- Brand blue: #3A3AFF
- Layout: image with 4px blue right border, shot name + premise bottom-left, italic copy bottom-center
- Assaf wants ALL work in Google Slides only — not HTML

### Blockers
- Google Slides API: token.json only has gmail.modify + calendar scopes. Need re-auth with presentations scope. OAuth attempts failed (port conflicts, code expiry). Kitt@CE has editor access to the deck. TODO: clean OAuth re-auth next session.

### What's next
- Approve/iterate frame1-list-v3
- Generate frames 2–6 images (all 5 remaining)
- Get Slides API auth working
- Drop all images + copy into the Google Slides deck

---

## eToro Competitive Research Pipeline — Major Session (10:00–16:00 UTC)

### What was built today
**Robinhood live extraction page:** Full pipeline run — Playwright screenshots, Pinchtab CSS extraction, Porto Rocha Prismic API (15 images extracted), CE 10-section analysis page built and deployed.
- Synthesis version (frozen): https://staging.curiousendeavor.com/etoro-competition/robinhood/
- Live extraction version: https://staging.curiousendeavor.com/etoro-competition/robinhood-live/
  - Sticky 10-pill scrollspy nav
  - Accordions on Assessment (open), Personality + vs eToro (closed)
  - 15 Porto Rocha images as design elements (hero, alongside palette/type, 3-col grid, strip)

### Skills updated
**visual-competitive-analysis/SKILL.md** — major update:
- Step 0: Agency source extraction (Prismic API pattern documented for Porto Rocha et al.)
- 4 image integration patterns: hero, alongside, 3-col grid, horizontal strip
- Sticky nav CSS/JS spec + scrollspy
- Accordion CSS/JS spec
- Updated quality checklist (18 items)

### Competition portal architecture defined (not built yet)
Hub at `/etoro-competition/index.html` with:
- Strategy anchor → `etoro-strategy.html`
- 3 tier groups: DIRECT / ADJACENT / ASPIRATIONAL
- Brand card data model: name, url, tier, accent hex, reasoning (2 sentences), threat 1-5, status, page_url, agency

### Forensic: Lost strategy page
Assaf + Dan both insist a white CE-format eToro strategy page existed. Full forensic:
- `etoro-strategy.html`: one commit, March 10, dark only, never overwritten
- No white version in git, old Vercel (ce-website-peach), WhiteRabbit, or any server
- Unagi confirmed: FORENSIC-AUDIT.md + AUDIT-INTEGRITY-CHECK.md built March 12 AM (09:34–09:39 UTC) with 🔥 57 CE / 📦 11 ETORO / 🔍 22 RESEARCH labels — but in MARKDOWN only, never rendered as HTML
- **Conclusion: HTML page was never built. Content intact in markdown. Needs building.**
- Hetzner backup (2026-03-12T18:24:07Z) might contain a pre-git version — Dan to check via API or console

### All eToro staging links
- Strategy (dark): https://staging.curiousendeavor.com/etoro-strategy.html
- Strategy (white CSS swap, rejected): https://staging.curiousendeavor.com/etoro-strategy-white.html
- Hub: https://staging.curiousendeavor.com/etoro/
- Kickoff: https://staging.curiousendeavor.com/etoro/kickoff/
- SOW: https://staging.curiousendeavor.com/etoro/sow/
- Visual research: https://staging.curiousendeavor.com/etoro/visual-research/
- Robinhood synthesis: https://staging.curiousendeavor.com/etoro-competition/robinhood/
- Robinhood live: https://staging.curiousendeavor.com/etoro-competition/robinhood-live/
- etoro.clawz.org rebrand pages: /showcase/rebrand/ /brandnew/ /brand/ (pw: etoro2026)

### Costs
- Robinhood extraction + page build: ~$0.40 (Sonnet sub-agent, 4m23s)
- Full 28-brand run estimate: ~$11 (or $6-7 with batching)

---

## American Flat — Brand Strategy (09:43–10:33 UTC)
**Client:** American Flat (americanflat.com) — DTC home decor, frames, prints, wall art
**Triggered by:** Dan meeting prep

### What was built
Full CE Methodology Phase 1 strategy in under 1 hour:
- Section 1: Market context ($215B US home decor, 7.41% CAGR framing sub-market)
- Section 2: Competitive landscape (8 brands mapped, 5 white space gaps identified)
- Section 3: Audience archetypes (Nester, Gallery Wall Builder, Gift Buyer)
- Section 4: Positioning — Option C "Real American Home Brand" recommended
- Section 5: Brand values (5, specific and decision-usable)
- Section 6: Messaging architecture — hero: "Designed for homes that aren't for sale"
- Section 7: Visual territories — Direction B "American Warmth" recommended
- Section 8: Live Intelligence (last30 — tariffs, Framebridge expansion, Michaels threat)
- Strategy page live: https://staging.curiousendeavor.com/american-flat/

### Key strategic insight
"Designed in USA / ships from US warehouses" is an undercommunicated brand asset — now a real economic differentiator post-April 2025 tariffs (34% on Chinese goods, frames not exempt).

### What's next
Research phase needed on top of this to stress-test: customer interviews, systematic review mining, visual audit with real comps, retail experience audit.

### Moodboard
Direction B moodboard generated but shelved — Assaf said "not at all." Needs proper redo with better prompting/reference.

### Team used
Julia (research), Jessica (visual territories), Ogilvy (positioning/messaging), Anton (QA — 7/10), Thibault (page build), Tatiana (moodboard — miss)

---

## Brandwatch — First Call with Kate (14:00 UTC) + Strategy Session

### Meeting summary
**Call participants:** Assaf, Lukas (Lucas), Kate (BW contact — Professional Services)
**Source:** Notion AI meeting notes — https://www.notion.so/BrandwatchxCuriousEndeavor-322330c286468012907be06ad190d533

**What happened:** Assaf + Lukas demoed the CE system to Kate. Showed Fat Foods rebrand + eToro competitive analysis as live examples.

**Kate's response:**
- Interested — wants to see case studies
- BW is mid-merger, limited bandwidth for new initiatives
- Going on vacation for ~2 weeks
- Open to providing sample social listening data for stress testing
- Will circle back after vacation

**Action items:**
1. **Kate** → sends sample BW social listening report to Lukas for stress testing
2. **Assaf** → compile + send case study assets to Kate
3. **Lukas** → send Kate the partner slide deck link
4. **All** → circle back after Kate returns (~end of March / early April)

**Next milestone:** Run stress test on BW sample data → schedule follow-up

### Two-fold value prop — Lukas's new positioning (validated by call)
Replaces "the engine" framing. Kate herself mentioned the PS use case unprompted.

**Track 1 — BW Professional Services:**
BW PS team uses CE to write client briefs based on their own research + BW data. Reduces overhead, automates report generation into creative assets. Account managers can generate upsells fast.

**Track 2 — BW Clients direct:**
BW clients access CE via BW workflow. Data → campaign brief without leaving the platform. Drives Publish usage, reduces churn.

**Draft copy written** — in #brandwatch-2 channel. Not yet built into page. Awaiting Assaf greenlight + transcript refinement.

### Transcript
Notion page has full transcript but tab is locked (requires login). Summary accessible publicly. Full transcript not yet ingested — waiting for Assaf/Lukas to paste or share accessible version.

### Merger context
BW is in active merger (with Cision). This is why Kate has limited bandwidth. Don't push hard until after her vacation. Timing window: late March / early April re-engagement.

## 22:17 UTC — Weekend Protocol Activated
Assaf activated weekend protocol. Until Monday: only Assaf gets direct responses. All other users → tag Assaf in #management.

---

## 22:43 UTC — Weekend Shutdown

### Session Summary
- **Total day cost:** $32.96 (main: $31.61, julia: $0.93, unagi: $0.42)
- **Sessions cleaned:** main(19), ogilvy(2), julia(4), jessica(1), thibault(2), kittoro(11), unagi(8)
- **Sub-agents at shutdown:** 0 (none running)

### Weekend Protocol Active
- Set by Assaf at 22:17 UTC
- Expires: Monday 2026-03-16
- Only Assaf (assaf_dagan) gets direct responses

### Handover for Monday
**Spoken Institute** — frame1-list-v3 pending Assaf approval. Need: approve/iterate frame1, generate frames 2–6, fix Google Slides API auth (presentations scope), drop all images + copy into deck.

**Google Slides API** — re-auth needed for kitt@curiousendeavor.com with presentations scope. OAuth failed due to port conflicts. Clean attempt needed next session.

**American Flat** — Phase 1 strategy live at staging. Research phase needs scoping when Assaf asks.

**Brandwatch** — Kate on vacation until late March/early April. Two-track value prop copy drafted in #brandwatch channel. Awaiting Assaf greenlight + transcript.

**eToro competitive analysis** — Robinhood done (live + synthesis). Hub architecture defined but not built. 27 brands remaining, est. $6–11 for full run.