# 2026-03-15 — Daily Log

## FFoodi SOW Project (New Client Pitch)
- **Client:** Amir Zaidman — CEO of FFoodi, IIA-backed food innovation accelerator, Israel
- **Co-founder:** Dagan Ashel
- **Channel:** #amir (Discord 1482763486156296282)
- **File:** `public/sow-ffood.html` → staging.curiousendeavor.com/sow-ffood.html

### Final SOW State (evening session ~21:00–22:20 UTC)

**Pricing:** €28,000 total (raised from €25k)
**Payment:** 50% downpayment (€14k) / 30% brand delivery (€8.4k) / 20% website go-live (€5.6k)

**Scope — 4 Phases:**
| Phase | Scope |
|-------|-------|
| 1 | Discovery & Brand Strategy — incl. full Tone of Voice Book |
| 2 | Brand Identity — logo, color, type, icons, photography, brand image bank (up to 20 images), brand book |
| 3 | Digital Presence — bilingual website (static, no CMS), LinkedIn |
| 4 | Marketing Toolkit — pitch deck, one pager, cards, sigs, letterhead |

**Table structure changes made:**
- Removed TIME/days column from all tables (Phase 1, Phase 2, overview)
- Removed Investment column from overview table — pricing lives in Investment section only
- Removed phase breakdown (individual phase prices) — single €28k price shown
- Section label: "Timeline Overview" (removed "& Investment")

**Phase 1 deliverables expanded:**
- Added brand architecture, founder narrative, brand personality
- Full Tone of Voice Book: voice definition, voice vs tone, elevator pitch (15s/30s/1min HE+EN), core narrative, tagline candidates, messaging per channel (website copy, LinkedIn basic material, investor pitch), key messages by audience (4 segments), vocabulary guide, copy examples

**Phase 2 deliverables updated:**
- Removed: UI component foundations, motion principles, asset export mention
- Added: photography art direction guide, brand image bank (up to 20 images), pattern/texture system, brand application mockups
- Brand Design Lock explanation moved to AFTER the table (not in intro)
- Clarifications cleaned: only Brand Design Lock + Brand Book defined; UI/motion/1-direction removed

**Phase 3 additions:**
- "Static site — no CMS included at this price" added
- Page count (~4–6 pages) removed (was never asked for, Kitt invented it)

### Next Steps (in #open-tasks)
- [ ] Assaf reviews SOW at staging.curiousendeavor.com/sow-ffood.html
- [ ] Call Amir
- [ ] Send materials for signature

### Learnings
- Don't invent specs (page counts, timelines) that client never requested
- Pricing lives in one place — don't repeat numbers across the doc
- Plan iteratively in chat before touching the doc
- Staging URL: staging.curiousendeavor.com (NOT ce-website-peach.vercel.app)

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## End-of-Day Summary (23:53 UTC)

### System State
- Sessions: healthy (no over-limit)
- Subagents: none running
- Email: no new mail
- #kittoro-comms: channel unreachable (offline)

### Active Work Pending Monday
| Task | Status | Next Action |
|------|--------|-------------|
| FFoodi SOW | Awaiting Assaf review | Assaf reviews → call Amir → send for signature |
| eToro Zooms | 4/7 scheduled | Hila confirms Nir + Yannay; brief Assaf before Mar 17 09:00 Lisbon |
| Spoken storyboard | Awaiting Assaf review | Frames 2–5 pending sign-off |
| CE Sales pipeline | Active | Lukas to send LinkedIn connects; connect lukas@ Google account to Kitt |