# Projects & People Map

## ACTIVE PROJECTS

### 1. SPOKEN METHOD / INSTITUTE ⭐ BIGGEST
**Type:** STEM Education Startup
**Status:** $30M deal with Ort, US expansion planned
**Your Role:** Branding, strategy

**Team:**
| Name | Email | Role |
|------|-------|------|
| Daniel Kremer | daniel@spokenmethod.com | Co-founder |
| Agnė Kremer | agne@spokenmethod.com | Co-founder |
| Niv Baibich | niv.baibich@gmail.com | Team |
| Moran | moran@mefathim.co.il | Mefathim connection |
| Meni Slovatizki | — | Developer |

**Product:** Clarity OS (CoS) - capsules, IoT, NFC tags
**Method:** Learning through doing, teacher as role model

---

### 2. WHITE SPACE
**Type:** Fractional CMO Retainer
**Status:** Active (want rate increase)
**Your Role:** Marketing assets, decks, website

**Team:**
| Name | Role |
|------|------|
| Aytan | CEO (old friend) - decision maker |
| Yarden | Manager (maternity leave) |
| Jennifer | Head of Sales |
| Amanda | Marketing & Office |
| Douglas | PM |

**Email:** WSTeamUS@white-space.com

---

### 3. FINALLY FOODS
**Type:** Branding for startup
**Status:** Just launched
**Your Role:** Brand strategy, marketing

**Team:**
| Name | Role |
|------|------|
| Dafna | Founder |

**Product:** Molecular farming - casein from potatoes
**Website:** finally-foods.com

---

### 4. SPARK BEYOND
**Type:** Consulting retainer
**Status:** Active
**Your Role:** Brand thesis, theme decks

**Team:**
| Name | Email | Role |
|------|-------|------|
| Avrom | — | Main contact |
| Dan | — | Team |
| Phil Schajer | philip.schajer@sparkbeyond.com | Team |
| Hadar Steinberg | hadar@hadarhadar.com | New intro |

**Product:** 24/7 AI intelligence layer for enterprises

---

### 5. PHAT FOODS
**Type:** Branding project
**Status:** Just started (Jan 2025)
**Your Role:** Naming & branding

**Team:**
| Name | Role |
|------|------|
| Ofir | Founder |

**Deliverables:** SOW signed, Stage 1 - Immersion

---

### 6. HALIVA
**Type:** Client project
**Status:** Active

**Team:**
| Name | Email |
|------|-------|
| David | david@haliva.co |

---

### 7. SEE THE GOOD ⚠️ EXIT
**Type:** Pro bono (annoying)
**Status:** Exit strategy needed
**Your Role:** Design Director (unwanted)

**Team:**
| Name | Role |
|------|------|
| Anthony Wolch | — |
| Jon Margolis | — |

---

### 8. TORIX TV
**Type:** Potential client
**Status:** Meeting pending

**Team:**
| Name | Email |
|------|-------|
| Daniel Trau | daniel@torix.tv |

---

## VENTURES / IDEAS

### MISSION CONTROL 🚀
**Type:** Your own startup idea
**Status:** Concept developed
**Concept:** AI-driven family travel app - kids as "Agents"

### ROI BEN YITZHAK VENTURE
**Type:** Opportunity
**Status:** Considering

---

## PENDING MATTERS

### NY AGENCY EXIT ⚠️
**Type:** Legal/Business exit
**Status:** Contentious

**People:**
| Name | Role |
|------|------|
| Roee Lotan | Former partner |
| Eran Kadosh | Lawyer |
| Kathryn Acanfora | CPA |
| Jessie Kui | SJ Tax |

---

## TOOLS & PLATFORMS

- **UXPilot** - Adam (adam@uxpilot.ai) - used in CE + Spoken
- **Gemini** - Meeting transcription
- **Grain** - Meeting recording

---
*Last updated: 2026-01-22*
