{
  "session_id": "main-2026-04-03",
  "started_at": "2026-04-03T07:00:00Z",
  "updated_at": "2026-04-03T20:00:00Z",
  "tasks": [
    {
      "id": "mission-mode",
      "client": "Assaf (personal project)",
      "status": "IN PROGRESS — reference board v2 delivered, awaiting reaction. Landing page live but copy needs work.",
      "description": "Physical card deck product. Real-world missions for kids 6-12. Kid + animal companion (fox) as peers. Not a travel product.",
      "live_urls": {
        "landing_page": "https://www.curiousendeavor.com/mission-mode.html",
        "styles_board": "https://www.curiousendeavor.com/mission-mode-styles.html",
        "reference_board": "https://www.curiousendeavor.com/mission-refs/"
      },
      "files": {
        "landing_page_src": "work/pitches/mission-mode/index.html",
        "style_refs_dir": "work/pitches/mission-mode/style-refs/"
      },
      "key_decisions": {
        "animal": "Fox — mother force-disperses cubs at 6 months, independence engineered = maps to product premise",
        "character_model": "Calvin & Hobbes relationship / Tintin execution / Hilda as closest existing parallel",
        "card_format": "Field guide entry — annotated, labels what to look for, teaches before walking in",
        "visual_brief": "Field guide card format, picture-book warmth, small kid + animal navigating large real-world environment as peers",
        "not_travel": "Travel is origin story only. Works in airports, museums, home, outdoors, city."
      },
      "pending": [
        "Assaf reaction to reference board v2",
        "Brief illustrator: fox + child, 3 test cards, 3 environments",
        "Landing page copy revision",
        "Deck structure: 9-section approved, needs slide copy written"
      ]
    },
    {
      "id": "olevia-brand-book",
      "client": "Olevia",
      "status": "IN PROGRESS — component patterns page built, awaiting Assaf direction on design approach per section",
      "description": "Interactive HTML brand book. Working on design patterns for each section (type, logo, colour, photography, mockups). All on staging branch.",
      "branch": "staging",
      "staging_base": "https://staging.curiousendeavor.com/projects/Olevia/Brandbook/",
      "files": {
        "v4": "public/projects/Olevia/Brandbook/v4.html",
        "structure": "public/projects/Olevia/Brandbook/structure.html",
        "references": "public/projects/Olevia/Brandbook/references.html",
        "components": "public/projects/Olevia/Brandbook/components.html"
      },
      "latest_commit": "90385ba",
      "design_direction": {
        "typography": "Specimen hero on dark bg → scale table → 3-font live pairing (Larken + Inter + JetBrains Mono)",
        "logo": "Hero on Egg bg → 5-swatch bg strip → clear space → do/don'ts → downloads",
        "colour": "Proportional hierarchy strip (width=usage) → usage rules inline",
        "photography": "Mood collage → Do/Don't pairs → 4 rule columns",
        "mockups": "2x2 B2B contexts: packaging, presentations, trade, digital"
      },
      "reference_brands": ["Oatly", "Valrhona", "Linear"],
      "pending": [
        "Assaf feedback on components.html — which approach per section",
        "Build v5 from approved patterns",
        "Expand remaining chapters: Color, Typography, Photography, Templates",
        "Build Google Slides master template",
        "Anton QA pass before production"
      ],
      "key_assets": {
        "assets_dir": "public/projects/Olevia/Brandbook/assets/",
        "logo_svgs": ["olevia-wordmark-dark.svg", "olevia-wordmark-light.svg", "olevia-bio-dark.svg"],
        "hero_photo": "photo-hero-new.png",
        "typekit_id": "ffj8sbd"
      }
    },
    {
      "id": "cropster-proposal",
      "client": "Cropster",
      "status": "WAITING — Christina sends status summary by April 15. Then we build proposal.",
      "description": "Meeting happened Apr 1, 9:59 CEST. Went well. No immediate TOV work — Q3/Q4 brand strategy + rebrand is the real prize.",
      "meeting_notes_doc": "https://docs.google.com/document/d/1SM1tMtlWPgGV8uiHGy6rvIH7Wr_9tQgs37eM3Q_yBa0/edit",
      "pending": [
        "Wait for Christina's Cropster status summary — due April 15",
        "After April 15: structure solution + pricing proposal",
        "Schedule follow-up meeting"
      ],
      "key_facts": [
        "Product + pricing revamp in May — brand strategy needed NOW",
        "Target shift: moving to L/XL enterprise customers",
        "Pain: 150-slide product deck → needs segmented brand/marketing speech",
        "Q3/Q4: full brand strategy build + potential rebrand"
      ]
    },
    {
      "id": "wfp-landing-page",
      "client": "WFP (Lukas pitch)",
      "status": "IN PROGRESS — Lukas actively reviewing live. Further edits likely.",
      "live_url": "https://www.curiousendeavor.com/wfp/",
      "file": "public/wfp/index.html",
      "pending": [
        "Lukas continuing review — await further feedback"
      ]
    },
    {
      "id": "ce-approach-page",
      "client": "CE Internal",
      "status": "IN PROGRESS — live at curiousendeavor.com/approach/. Ogilvy copy pass pending.",
      "live_url": "https://curiousendeavor.com/approach/",
      "file": "public/approach/index.html",
      "pending": [
        "Ogilvy final manifesto copy",
        "Lukas to confirm stat numbers",
        "Anton QA pass"
      ]
    },
    {
      "id": "ce-tov-tool",
      "client": "CE Internal",
      "status": "STAGING — demo used in Cropster meeting. Production push TBD.",
      "live_url": "https://staging.curiousendeavor.com/ce-tov/",
      "pending": [
        "Decide: push to production?"
      ]
    }
  ],
  "entities": {
    "lukas": "CE co-founder. Running WFP pitch + approach page. Scheduling Mobiko call ~Apr 9.",
    "christina_jakob": "Head of Marketing, Cropster. Meeting Apr 1 done. Sends summary by Apr 15.",
    "cropster": "Coffee SaaS. Post-Verdane acquisition. Moving to L/XL enterprise. May product revamp. Q3/Q4 rebrand target.",
    "wfp": "World Food Programme. UN humanitarian org. Page live at curiousendeavor.com/wfp/",
    "mobiko": "Munich B2B SaaS, corporate mobility benefits. CEO: Nicola Büsse. Lukas call ~Apr 9.",
    "olevia": "B2B biotech (plant-based dairy fat). Brand book in progress on staging.",
    "tal": "Assaf's partner on Mission Mode. Rewrote deck (too sanitised — removed founder story, science, soul). Doc: 1Hzpm8nNUxp_SgkGRVDiY-IdPTQgmjK8dJ3i3hYEKxHE",
    "mission_mode": "Assaf's personal project. Physical card deck. Kids + fox companion. Real-world missions. Independence product."
  },
  "blockers": [],
  "next": [
    "Mission Mode: await Assaf reaction to reference board v2",
    "Olevia: await Assaf feedback on components.html → build v5",
    "Await WFP feedback from Lukas",
    "Monitor for Christina's Cropster summary (due Apr 15)",
    "Build Mobiko research brief before ~Apr 9 call (await Lukas direction)"
  ]
}