For Metaroom

Your iPhone outclasses a Leica scanner. The world just doesn't know it yet.

CE builds the brand that closes the gap between what Metaroom can do and what the market believes.

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Challenge CE Model How It Works Deliverables Brand DNA Audiences Competition Traction Team

90%

more time-efficient than manual planning

€11k

saved per professional annually

200+

hours recovered every year

50k+

3D models created on the platform

The Challenge

The product leads the category. The brand doesn't know it yet.

Metaroom is the most capable scan-to-CAD platform available on a smartphone. The brand communicates none of that confidence.

Technology–Brand Gap

LiDAR-powered, Siemens-validated, NVIDIA-backed — and the website looks like an Elementor template.

Nine Verticals, Zero Focus

Serving architecture, real estate, energy, carpentry, and five more simultaneously — every message is diluted.

Missing the Design Buyer

Architects and designers select tools on brand signals as much as specs — Metaroom's current signals are wrong.

Matterport Has the Mindshare

Your direct competitor had a $2.9B SPAC and a brand budget to match. Metaroom has better technology and needs a stronger brand story.

Enterprise Needs Trust Signals

The Siemens partnership validates the product's readiness — the brand hasn't been updated to signal the same.

Growth Without Brand Firepower

NVIDIA Inception, Microsoft for Startups, AWS — the investors reflect ambition. The brand still doesn't.

Fig. 0.1 — The gap

The most precise scanner in the room shouldn't look like the least confident brand at the table.

The CE Model

CE solves every one of these. Simultaneously.

CE isn't an agency. It's a system — built by us, encoding 20+ years of brand and marketing judgment into how it thinks, prioritises, and executes. No account teams, no hours being billed, no one who needs to be in the room. The work happens because the expertise is already inside it.

The one thing the system doesn't carry is your brand knowledge. That's not a gap — that's the design. Your brand person brings the instincts, the institutional memory, the voice that took years to earn — and the system multiplies it. What used to require a full creative team now runs on the one person who understood your brand best all along. They stop executing. They start directing something that actually scales.

Always on

Eight AI specialists, ready immediately. No onboarding, no briefing decks, no agency cycles.

AEC-native

We know DIALux. We know BIM workflows. We studied Metaroom's integration stack before this conversation.

Full-funnel by design

Strategy to assets. Awareness to SQL. We don't stop at pretty — we build toward pipeline.

One system, nine verticals

Architecture, real estate, facility management, energy — CE runs parallel tracks without losing coherence.

No surprises

Fixed monthly cost. No retainers, no overruns, no scope creep. Ever.

You own everything

Every file, every asset, every strategy doc. Full IP transfer. No vendor lock-in.

How It Works

Four core capabilities. One production engine.

01

The agentic model

AI specialists handle strategy, creative, and production across all product lines. No bottlenecks.

02

You own everything

Files, source code, brand assets transfer to you. CE works as your internal team, not a dependency.

03

Production-ready output

Campaign assets, web sections, content pieces — delivered final. No technical cleanup. No "working files."

04

Domain fluency included

We know the scan-to-BIM pipeline. We know what architects trust and what facility managers need before they sign.

What You Get

Five output streams. Running in parallel.

From identity system to enterprise campaigns — CE builds the complete brand infrastructure Metaroom needs to own its category.

Brand Identity System

Visual language, type system, color, and motion — rebuilt for the precision professional market Metaroom actually serves.

Website Redesign

A site that earns trust from architects and enterprise buyers on first contact — not apologies for the current template.

Vertical Campaigns

Full-funnel campaigns per industry — architecture, light planning, facility management — each speaking to the specific buyer.

Content Engine

Thought leadership, case studies, and SEO that makes Metaroom the reference point for scan-to-CAD workflows.

Competitive Intelligence

Real-time tracking of Matterport, Leica, and every scan-to-BIM challenger — so Metaroom always moves first.

Brand DNA

What CE builds for Metaroom.

A preview of the strategic foundation that underpins every deliverable.

Positioning

The scan-to-CAD platform built for how professionals actually work.

Not a camera. Not a viewer. The only tool that closes the loop from iPhone to production-ready file — in minutes, not days.

Personality

Precise without being cold. Capable without being intimidating.

The voice of a trusted professional tool — confident, clear, built for people who care about accuracy more than aesthetics.

Color System

Precision Blue

#1A6FC4
Primary

#0D1926
Ink

#F2F6FC
Light

#00B4D8
Accent

Typography

Precision as a type principle.

Metaroom

SCAN · PLAN · INTEGRATE

Visual Language

Floor plans as art. The grid as a creative system.

Architectural linework, spatial depth, and the honest beauty of accurate measurement — a visual system derived from the product's own output.

Messaging Hierarchy

Speed → Precision → Integration.

Lead with time saved → drop into measurement accuracy and professional trust → close with seamless CAD/BIM compatibility.

Audience & Targeting

Four professionals. One platform. Four distinct stories.

CE builds separate campaigns for each buyer — same product, precise messaging for their specific workflow.

Architecture & Interior Design

The Architect

Principal, project lead, site documentation owner

They want	Accurate as-built documentation without sending a surveyor
Channel	LinkedIn, Archdaily, AIA events, architectural forums
Message	"Walk the site once. Have the file by the time you're back at your desk."
CE builds	Case studies, comparison pages, LinkedIn campaigns, workflow explainers

Light Planning & Energy

The Light Planner

Lighting consultant, energy auditor, technical specialist

They want	Precise measurements that plug directly into DIALux or Relux
Channel	DIALux community, LiGHT+BUILDING, trade publications
Message	"From scan to DIALux in under 10 minutes. No manual input."
CE builds	Integration guides, tutorial content, partnership co-marketing

Facility Management

The Facility Manager

Head of facilities, building operations, asset manager

They want	Always-current digital twins without expensive survey contracts
Channel	Facilities Management Journal, IFMA events, Siemens ecosystem
Message	"Your building documentation. Always current. Always accurate."
CE builds	Enterprise landing pages, ROI calculators, Siemens co-content

Real Estate

The Real Estate Pro

Agent, appraiser, property developer

They want	Professional floor plans that close listings faster
Channel	Immobilien Zeitung, real estate portals, PropTech events
Message	"Every listing. Accurate floor plan. In under an hour."
CE builds	Landing pages per market, portal integrations, listing case studies

Competitive Analysis

Who Metaroom competes with. What CE would steal from each.

Three direct competitors. Three brands whose marketing Metaroom should be benchmarking against.

Tier A — Direct Competitors

Matterport

matterport.com

The category incumbent — acquired by CoStar Group for $2.9B. Strong consumer and enterprise brand presence with immersive 3D virtual tours.

→ Steal their immersive demo experience and "digital twin" brand narrative

Leica Geosystems

leica-geosystems.com

The hardware incumbent — professional survey-grade precision instruments trusted by engineers globally for 200 years.

→ Steal their authority positioning and the trust signals professionals respond to

Canvas

canvas.io

iPhone LiDAR scanning platform targeting real estate and AEC — the closest direct analogue to Metaroom's positioning.

→ Steal their clean product-led UX and direct real estate market focus

Tier B — Marketing to Steal From

Linear

linear.app

B2B project management tool that built a cult following through precision design and sharp, opinionated brand voice.

→ Steal their approach: technical precision as a personality, not just a feature claim

Figma

figma.com

Designer-native SaaS that turned its user community into its primary distribution engine through education and shared work.

→ Steal their community-as-product model for AEC professionals

Vercel

vercel.com

Developer platform that made deep technical capability feel fast and approachable — trusted by the most demanding professionals.

→ Steal their "complexity made invisible" communication approach

Traction

Already working. Ready to scale.

Olevia

Complete brand transformation in 6 weeks. Revenue generating, investment ready.

Finally Foods

Full brand strategy, branding, visual production and website development.

Day8

Full brand strategy, branding, visual production and investment communication strategy.

Who We Are

Four operators who built this. Eight AI specialists who run it.

Founders scaled brands from presidential campaigns to public companies. Lukas knows the AEC and PropTech world — he's seen exactly where the gap between strong product and weak brand kills pipeline.

Assaf Dagan

Strategy & Creative

I've spent my career where the budget was big and the stakes were real — presidential campaigns, Fortune 500 repositions, startups burning runway. Brand isn't decoration. It's the difference between a company people remember and one they don't.

Lukas Richthammer

Business Development

I've spent years watching B2B software companies build exceptional products that the market undervalues because the brand can't carry the weight of the technology. I built CE's go-to-market around that exact gap — I know where trust breaks and what it takes to earn it.

Dan Peguine

Agent Architect

I've built products that reached hundreds of millions and led marketing for companies moving fast. Featured in WIRED and The Telegraph. Now I design agent systems that actually work in production.

Felipe Stark

AI Systems & Engineering

I've founded and built companies from zero — writing code, designing systems, shipping under pressure. Now I architect the infrastructure that runs CE's entire production pipeline.

8 AI specialists

KittStrategy

GerriOperations

OgilvyCopy

TatianaVisual

AntonQA

JuliaResearch

JessicaDesign

ThibaultEngineering