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Charlotte Bonnet leaves WFP ~April 14. She must intro CE to the global comms director before April 17. No lead creative agency at WFP since 2019. 120 country offices, fragmented communications. This is the window.
Contact
Charlotte Bonnet
WFP Comms, departing ~Apr 14
Deal
10% commission
On deals Charlotte initiates. Vendor contract.
Deadline
Apr 17
Intro to global comms director
The Pitch
01
Social Intelligence
Monitoring, content strategy, performance across WFP's global social. Unified direction for 120 offices.
02
Voice System
Multilingual tone of voice and messaging frameworks. Consistent across regions and languages.
03
Visual Intelligence
Brand standard enforcement, campaign visuals, image systems. Filling the gap since 2019.
Next Steps
✓
Landing page updated with public-sector tone
Kitt
Non-technical company overview for Charlotte's intro email
Lukas
Intake form for Charlotte to send with intro
Lukas
Charlotte sends intro to WFP global comms director
Charlotte
Refinement meeting: Lukas + Charlotte + Assaf
All