Curious Endeavor
Pricing · April 2026
Services & pricing

Senior brand thinking. AI execution speed. No agency overhead.

Two line items, always. Make — one-time fee for research, strategy, brand work, and tailoring CE's automation engines to your brand. Run — monthly fee, operating those engines, capped hard at €5,000/mo. Never higher.

Two pitches, same tools: replace your agency, or amplify your existing team. CE lands at 20–60% of comparable European alternatives — verified below.

The model

Make · one-time

Research, positioning, design, and setup. Senior judgment priced once, delivered in weeks. This is where Assaf does the thinking, critics push back, and the machines get tuned to your brand.

Run · monthly, capped

The engines CE built during Make, running every month. Market intelligence, content production, outreach, creative ops — pick up to €5,000/mo worth. Never more. Month-to-month after committed minimum.

Cheaper, measurably

Every quote lands at 20–60% of a comparable European alternative — benchmarked against mid-tier agency retainers, in-house teams, and name brand agencies. Senior operators plus AI replace a 15-person team. Verified below with 2024–2026 data.

Bundles

Three packages. Most engagements start here.

Pilot
€30K
€15K Make + €5K/mo × 3
vs agency €40–50K
3 months
Proof-of-value fast. For prospects with limited budget who need to see CE work before committing.
  • Brand Audit or Category Map
  • Message Architecture
  • 1 production asset
  • 3 months Run — one module
Refresh
€70K
€40K Make + €5K/mo × 6
vs agency €90–110K
6 months / 2 quarters
The standard engagement. Rebrand the voice and ship a new site or pitch page, then run the engines for two quarters.
  • Brand Audit
  • Category Map + Competitor Brief Set
  • Positioning Sprint + Message Architecture
  • Pitch Page or Deck Factory install
  • 6 months Run — one flagship or two modules
Launch
€100K
€55K Make + €5K/mo × 9
vs agency €140–160K
9 months / 3 quarters
Full rebrand plus go-to-market. For product launches, rebrands, and partnerships with meaningful scope.
  • Full research stack
  • Positioning + Message Arch + Launch Plan + Sales Kit
  • Design System or Landing Page System
  • 2 production assets
  • 9 months Run — up to 2 modules
The other pitch

Or — keep your team and give them powers.

Not every client wants an agency replacement. If you have one to three marketers doing the work of five, CE's job isn't to take the work from them. It's to install the engines, train the team, and step back.

Two juniors, properly equipped, ship like two seniors. Your existing team keeps owning the brand — with CE's tools in their hands.

Amplifier bundle
€37K
€25K Make + €2K/mo × 6
For
Small teams of 1–3 marketers who want leverage, not replacement. Startups, SMB, in-house teams inside bigger orgs who can't get headcount approved.

What CE installs

  • Message Architecture — so your team knows exactly what to say to every segment
  • Brand Asset Generator — your team ships on-brand visuals in minutes, not days
  • Copy Engine — a Claude Project your team owns and runs themselves, trained on your voice
  • Brand Audit + playbooks — the foundation everything runs against
  • 6 months of calibration — weekly calls, monthly reviews, on-demand support while the team learns the system

What your team can now do

  • Ship landing pages, decks, and social assets without waiting on external help
  • Write in a consistent brand voice without an editor
  • Handle every ICP, segment, and region from one messaging system
  • Operate like a team of five without hiring a team of five
Status quo
€100K / yr
Two junior marketers in Germany at ~€50K loaded each. Stretched, reactive, missing senior judgment.
The replacement move
+€150K / yr
Hire one Senior Brand Manager (loaded). Team total: €250K/yr. Juniors stay junior.
The amplifier move
+€37K once
CE installs the engines, trains the team. Year one total: €137K. Juniors now shipping like seniors.
Save €113K in year one
"For a third of what a senior hire costs, your existing team starts shipping senior-level output."
01
Market research
Understand the category before touching anything.
One-shot studies that give you a complete picture of where you sit, who's around you, and what the market is doing.
Category Map
What the best brands in your category do. Market size, players, patterns, white space, references.
Make
€8K
2 weeks
Run
none
one-time
Powered by market-research · visual-competitive-analysis · last30days
Competitor Brief Set
Deep-dive on 3–5 named competitors — visual identity, positioning, messaging, threat level.
Make
€6K
1.5 weeks
Run
none
one-time
Powered by competitor-brief-page · visual-competitive-analysis
Brand Audit
Snapshot of your brand's health. What's working, what's broken, gaps vs competitors, quick wins.
Make
€4K
1 week
Run
none
one-time
Powered by brand-review-light · visual-benchmarking · ce-ui-quality
02
Market listeners
Always-on intelligence. Know what's happening before it matters.
Installed engines that monitor categories, competitors, and culture — delivered as weekly reports you can act on.
Signal Room ★
Weekly market ear — what's being said about you, your category, your competitors. Reddit, X, YouTube, TikTok, LinkedIn, industry press, reviews.
Make
€8K
1–2 weeks
Run
€2.5K/mo
flagship €5K/mo
Powered by strategic-intelligence · trend-scouting · last30days · Julia agent · Lives CE-operated
Trend Radar
Cultural trend monitoring for fast-moving categories — fashion, food, consumer tech. Not brand mentions, cultural shifts.
Make
€5K
1 week
Run
€1.5K/mo
light
Powered by trend-scouting · ai-news-digest · last30days
Competitor Radar
Dedicated tracking of 3–5 named competitors. Weekly digest of their moves + quarterly deep-dive refresh.
Make
€5K
1 week
Run
€1.5K/mo
light
Powered by visual-competitive-analysis · competitor-brief-page
03
Strategy
The senior brand thinking. Assaf-led.
One-time deliverables where the thinking gets pressure-tested by critics before landing on the page.
Positioning Sprint
Positioning statement, brand narrative, pillars, proof points, tone territories.
Make
€12K
3 weeks
Run
none
one-time
Led by Assaf + Sage + Anton critic loop
Message Architecture
ICP × segment messaging matrix. Positioning, messages, proof points, objection handling per segment.
Make
€8K
2 weeks
Run
none
one-time
Delivered as living Notion or Google Doc
Launch Plan
Phased go-to-market plan for a product, feature, or rebrand. Channels, momentum arc, asset checklist.
Make
€6K
2 weeks
Run
none
one-time
Powered by launch-strategy · marketing-psychology
Sales Enablement Kit
One-pagers per segment, battle cards, objection handling, pitch talk tracks. Built on positioning work.
Make
€6K
2 weeks
Run
none
one-time
Delivered as PDF + editable source
04
Message makers
Copy and content, at speed and on-brand.
Pipelines that produce landing copy, emails, social posts, and press — written in your voice.
Copy Engine
Branded copywriting pipeline — you brief, CE delivers. Or installed as a custom Claude Project your team runs themselves (+€4K install).
Make
€6K
2 weeks
Run
€2.5K/mo
15 pieces/mo
Powered by copywriting · copy-editing · Echo + Ogilvy agents · Lives CE or Client-installed
Social Content Studio
Monthly content calendar + production. 30+ posts/mo, platform-tailored for LinkedIn, X, Instagram.
Make
€5K
2 weeks
Run
€2.5K/mo
30+ posts
Powered by social-content · marketing-psychology · brand-asset-generator · Echo
Email Sequences
Nurture, onboarding, re-engagement, launch, or cold sequences. 5–8 emails per sequence.
Make
€4K
per sequence
Run
none
one-time
Powered by email-sequence · cold-email · marketing-psychology
05
Asset creators
Design and production engines, brand-locked.
From one-off pages to full systems. Some are handed over to your team to operate in their own structure.
Brand Asset Generator ★
CE-hosted AI image generator, tailored to your brand. Your team self-serves event, social, and pitch assets through a simple web UI. Deployed for Wexelerate Future Forward 2026.
Make
€12K
2–3 weeks
Run
€1.5K/mo
hosting + refresh
Powered by Gemini image gen + Fabric.js canvas · Lives Client-installed — your team operates it
Deck Factory
On-demand deck generation from brand-locked templates. Brief in, deck out in 72h.
Make
€4K
2 weeks
Run
€2.5K/mo
4 decks/mo
Powered by frontend-slides · ce-deck-design · Pixel agent
Pitch Page
Custom landing or pitch page, production-built and deployed.
Make
€8K
2 weeks
Run
none
one-time
Powered by pitch-page · ai-website-cloner · frontend-design
Landing Page System
Reusable template system installed in your stack + ongoing page production.
Make
€15K
3 weeks
Run
€2.5K/mo
3 pages/mo
Lives template installed in client stack
Design System
Full design tokens, component library, usage guidelines. Figma file + code tokens + docs.
Make
€15K
3–4 weeks
Run
none
one-time
Powered by ui-design-system · web-design-guidelines
Website
Full marketing site build. Up to 10 pages standard, custom for complex scopes.
Make
€25–40K
4–6 weeks
Run
none
one-time
Powered by ai-website-cloner · frontend-design · site-architecture · ai-seo
06
Growth operators
Outreach, conversion, and AI visibility — ongoing.
Engines that run against your live site and live pipeline to keep growth moving.
Outreach Engine ★
Personalized cold outreach at scale. Research prospect → generate email → sequence → CRM. 50–100 qualified prospects per week.
Make
€8K
2 weeks
Run
€2.5K/mo
50–100 prospects/wk
Powered by tools/outreach · cold-email · Lukas persona · Lives Client-installed or CE-operated
Growth Lab
Monthly conversion ops sprint. CRO, SEO, schema, analytics. One page per month.
Make
€6K
2 weeks
Run
€2.5K/mo
1 CRO sprint/mo
Powered by page-cro · seo-audit · schema-markup · marketing-analytics-tracking
AI Visibility
Optimization for AI answer engines — ChatGPT, Perplexity, Google AI Overviews. Get cited as a source.
Make
€4K
1–2 weeks
Run
€1.5K/mo
light
Powered by ai-seo · schema-markup · seo-audit
The ceiling

One client. One bill. Hard cap €5,000 per month.

Clients stack Run modules up to the cap. If they need more than €5K/mo of ongoing, that's the signal to expand Make — not to raise the ceiling.

Flagship
€5,000/mo
One full-featured Run product. Signal Room Flagship, Copy Engine Flagship, Growth Lab Flagship. Priority response, weekly cadence.
Module
€2,500/mo
Standard Run product. Two of these hit the cap exactly. Monthly cadence with human review.
Light
€1,500/mo
Lighter cadence products — Trend Radar, Competitor Radar, AI Visibility, Brand Asset Generator hosting. Stack three inside the cap.
Example stacks
Signal Room Flagship€5,000
Signal Room Module + Copy Engine Module€5,000
Outreach Engine + Growth Lab€5,000
Brand Asset Generator hosting + Copy Engine€4,000
Trend Radar + Social Content + AI Visibility€5,000
The market reality check

Not "AI for cheap" — measurably cheaper than the real cost of the work.

Every number below is sourced from published 2024–2026 European salary guides, Clutch agency pricing data, and freelance platform rate reports. Verify any of it before you sign anything.

If you hired
€149,587
Senior Brand Manager, Germany. 8+ years, loaded year one (gross × 1.22 employer social).
CE Refresh bundle
€70,000
6 months. Research → strategy → brand refresh → implementation → 6 months Run.
Save ~€80K in year one
Sources: SalaryExpert DE · Deel employer costs 2026
If you retained
€98,400
A mid-tier European branding agency for 12 months at the Clutch average (€8,200/mo).
CE Run ceiling
€60,000
12 months, capped €5K/mo. Ceilings do not move — scope creep cannot raise them.
Save ~€38K a year
Source: Clutch Branding Pricing Guide 2024
If you staffed up
€486,041
4-person in-house brand team (DE, loaded): Brand Director + Senior BM + Art Director + Senior Copywriter.
CE Launch bundle
€100,000
9 months. Full rebrand + launch + 9 months Run. One team. One contract.
~€386K delta
Sources: SalaryExpert · PayScale DE
CFO scenarios

Five comparisons a finance team can defend.

If your budget is
One Senior Brand Manager, Germany
€122,612 gross × 1.22 loaded = €149,587/yr
It currently buys
One seat. One role. Strategy or execution — not both.
Still needs a team around them.
With CE it buys
CE Refresh €70K
Full rebrand + 6 months running — strategy and execution.
Net result
Save ~€80K
plus finished work instead of an empty desk
If your budget is
A mid-tier agency retainer, 12 months
€8,200/mo Clutch average = €98,400/yr
It currently buys
A monthly service bill that only goes up.
Open-ended hours and scope creep.
With CE it buys
CE Run €60K/yr
Capped at €5K/mo. Forever.
Net result
Save ~€38K/yr
and the cap is contractual
If your budget is
A 4-person in-house brand team, Germany
Director + Senior BM + AD + Senior Copy = €486,041 loaded/yr
It currently buys
Permanent overhead. Recruiting, onboarding, churn.
Real chair cost approaches €600K with desks and tools.
With CE it buys
CE Launch €100K
9 months — team output, single contract.
Net result
~€386K delta
enough to fund a product hire
If your budget is
3 senior freelancers × 3 months
Strategist €607/day + Designer €700/day + Copy €500/day (YunoJuno 2025)
It currently buys
~€100,920 in fees plus your PM calendar.
Three contracts, three invoices, three opinions to reconcile.
With CE it buys
CE Pilot €30K
3 months — integrated senior team, one contract.
Net result
Save ~€70K
and reclaim your calendar
If your budget is
A fractional CMO, Series A–B Europe
€8,200–€14,000/mo = €98K–€168K/yr (O-CMO 2025)
It currently buys
Strategic oversight. Not execution.
You still pay for the work that follows.
With CE it buys
CE Run €60K/yr
Strategy and execution under one cap.
Net result
Save €38–108K
ship work, not memos
All data sourced from published 2024–2026 reports Salaries: SalaryExpert DE · PayScale DE · Glassdoor DE · Hays DE. Agency pricing: Clutch Branding Pricing Guide · Monetizely agency pricing · MOCK rebrand pricing. Freelance rates: YunoJuno 2025 Freelancer Rates Report · Malt. Employer loading: Deel Germany 2026. Fractional CMO: O-CMO 2025 · Porter Wills 2026 Global Guide.
Pricing rules

How we bill

  1. 50% on signature, 50% on delivery of Make.
  2. Run billed monthly in advance. Starts when Make ends — no double billing.
  3. Cancellation: month-to-month after committed minimum (3 / 6 / 9 months per bundle). 30 days notice.
  4. Everything CE produces is client-owned on Make delivery. Installed engines convert to client ownership after 12 months of Run.
  5. Floor: CE doesn't quote engagements under €15K total. Below that, start with a Brand Audit.

What CE doesn't do

  • Paid media buying or ads management
  • Hourly staff augmentation
  • Custom software unrelated to brand and marketing
  • SEO link building, content farms, volume-over-quality work
  • Anything below the €15K floor
Quick reference

When the client says…

Internal cheat sheet for matching prospect language to the right product.

When they say…Sell themPrice
"Can we test if CE is useful?"Pilot bundle€30K / 3 mo
"We need a brand refresh + new site"Refresh bundle€70K / 6 mo
"Full rebrand and launch"Launch bundle€100K / 9 mo
"Research this category for us"Category Map€8K
"Monitor what's said about us"Signal Room€8K + €2.5K/mo
"Give my team an AI asset maker"Brand Asset Generator€12K + €1.5K/mo
"Run outreach for us"Outreach Engine€8K + €2.5K/mo
"Make us decks forever"Deck Factory€4K + €2.5K/mo
"Fix our messaging"Message Architecture€8K
"We need positioning"Positioning Sprint€12K
"Audit our brand"Brand Audit€4K
"Build a pitch page"Pitch Page€8K
"Build a design system"Design System€15K
"Build our whole website"Website€25–40K