Cropster

Coffee technology platform — brand strategy pitch

Pitch

Owner

Lukas (sales) · Assaf (creative)

Client Contact

Tina — Brand & Marketing

Last Session

2026-04-04 by Kitt

Discord

#cropster · 154 messages

Next: Follow up after Tina provides status summary (by April 15)

Recent Activity

Apr 4 — Project hub created, AI summaries generated
Apr 1 — Intro call with Tina. Brand refresh planned Q3/Q4 after May launch.
Mar 26 — Pitch deck v2 with audience segments and deliverable visuals
Mar 25 — Visual research + competitive analysis completed. Brand mockups created.

Pitch Materials

Pitch Deck

Strategy, audience segments, deliverables, creative direction.

Client Brief

Strategy brief for the engagement.

Tone of Voice

Messaging framework and voice guidelines.

Research

Visual Research Hub

Brand audit — website, social, competitors, industry. 66 files.

Competitive Analysis

Artisan, Bellwether, IKAWA, RoastLog.

Brand Assets

Coffee Bag

Event Lanyard

Storyboard

Laptop Sticker

Open Items

Tina to provide Cropster status summary by April 15
Assaf and Lukas to review and propose next steps
Tina to define brand strategy requirements with her team
Cohort mode content needs editorial refresh — currently too generic
Personal mode needs real LinkedIn validation

Meeting Notes & Strategy

Server

Claude Code folder: /root/ce-channels-ce-lite/cropster/