[
  {
    "num": 1,
    "name": "Cover",
    "id": "2015:2206",
    "wasOld": 1
  },
  {
    "num": 2,
    "name": "My Field",
    "id": "2015:2212",
    "wasOld": 2
  },
  {
    "num": 3,
    "name": "What's Inside",
    "id": "2015:2218",
    "wasOld": 3
  },
  {
    "num": 4,
    "name": "The Basic Facts",
    "id": "2015:2224",
    "wasOld": 4
  },
  {
    "num": 5,
    "name": "The Promise That Didn't Pay Off",
    "id": "2015:2226",
    "wasOld": 5
  },
  {
    "num": 6,
    "name": "The Great Retreat",
    "id": "2015:2234",
    "wasOld": 6
  },
  {
    "num": 7,
    "name": "The Consumer Verdict",
    "id": "2015:2242",
    "wasOld": 7
  },
  {
    "num": 8,
    "name": "The Category Split",
    "id": "2015:2248",
    "wasOld": 8
  },
  {
    "num": 9,
    "name": "The Job Dairy Gets Hired For",
    "id": "2015:2254",
    "wasOld": 9
  },
  {
    "num": 10,
    "name": "The Molecular Target",
    "id": "2015:2260",
    "wasOld": 10
  },
  {
    "num": 11,
    "name": "Why Now",
    "id": "2015:2268",
    "wasOld": 11
  },
  {
    "num": 12,
    "name": "Industry Landscape",
    "id": "2015:2274",
    "wasOld": 12
  },
  {
    "num": 13,
    "name": "The Cool Kids",
    "id": "2015:2276",
    "wasOld": 13
  },
  {
    "num": 14,
    "name": "The Smart Kids",
    "id": "2015:2282",
    "wasOld": 14
  },
  {
    "num": 15,
    "name": "The Broad Field",
    "id": "2015:2288",
    "wasOld": 15
  },
  {
    "num": 16,
    "name": "The SCFA Gap",
    "id": "2015:2294",
    "wasOld": 16
  },
  {
    "num": 17,
    "name": "Killer Lines",
    "id": "2015:2300",
    "wasOld": 17
  },
  {
    "num": 18,
    "name": "Who We're Selling To",
    "id": "2015:2306",
    "wasOld": 18
  },
  {
    "num": 19,
    "name": "B2B First",
    "id": "2015:2308",
    "wasOld": 19
  },
  {
    "num": 20,
    "name": "The Brand Builder",
    "id": "2015:2314",
    "wasOld": 20
  },
  {
    "num": 21,
    "name": "The Innovation Scout",
    "id": "2015:2322",
    "wasOld": 21
  },
  {
    "num": 22,
    "name": "The Technical Validator",
    "id": "2015:2330",
    "wasOld": 22
  },
  {
    "num": 23,
    "name": "What We Do",
    "id": "2015:2338",
    "wasOld": 23
  },
  {
    "num": 24,
    "name": "The Breakthrough",
    "id": "2015:2340",
    "wasOld": 24
  },
  {
    "num": 25,
    "name": "How It Works",
    "id": "2015:2348",
    "wasOld": 25
  },
  {
    "num": 26,
    "name": "Positioning Statement",
    "id": "2015:2354",
    "wasOld": 26
  },
  {
    "num": 27,
    "name": "The Pitch",
    "id": "2015:2508",
    "isNew": true
  },
  {
    "num": 28,
    "name": "Technical Positioning",
    "id": "2015:2514",
    "isNew": true
  },
  {
    "num": 29,
    "name": "What We Are / What We're Not",
    "id": "2015:2520",
    "isNew": true
  },
  {
    "num": 30,
    "name": "Brand Manifesto",
    "id": "2015:2360",
    "wasOld": 27
  },
  {
    "num": 31,
    "name": "The Name",
    "id": "2015:2366",
    "wasOld": 28
  },
  {
    "num": 32,
    "name": "Why Rename",
    "id": "2015:2368",
    "wasOld": 29
  },
  {
    "num": 33,
    "name": "Naming Criteria",
    "id": "2015:2374",
    "wasOld": 30
  },
  {
    "num": 34,
    "name": "The Top Three",
    "id": "2015:2380",
    "wasOld": 31
  },
  {
    "num": 35,
    "name": "GILD Deep Dive",
    "id": "2015:2386",
    "wasOld": 32
  },
  {
    "num": 36,
    "name": "VERUM Deep Dive",
    "id": "2015:2394",
    "wasOld": 33
  },
  {
    "num": 37,
    "name": "PROOF Deep Dive",
    "id": "2015:2402",
    "wasOld": 34
  },
  {
    "num": 38,
    "name": "What We Killed",
    "id": "2015:2410",
    "wasOld": 35
  },
  {
    "num": 39,
    "name": "Brand Pillars",
    "id": "2015:2416",
    "wasOld": 36
  },
  {
    "num": 40,
    "name": "Fat, Dialed In",
    "id": "2015:2418",
    "wasOld": 37
  },
  {
    "num": 41,
    "name": "Grown, Not Made",
    "id": "2015:2426",
    "wasOld": 38
  },
  {
    "num": 42,
    "name": "Your Lab Coat, Our Lipids",
    "id": "2015:2434",
    "wasOld": 39
  },
  {
    "num": 43,
    "name": "Receipts, Not Claims",
    "id": "2015:2442",
    "wasOld": 40
  },
  {
    "num": 44,
    "name": "Tone & Voice",
    "id": "2015:2450",
    "wasOld": 41
  },
  {
    "num": 45,
    "name": "The Spectrum",
    "id": "2015:2452",
    "wasOld": 42
  },
  {
    "num": 46,
    "name": "Go-To Phrases",
    "id": "2015:2458",
    "wasOld": 43
  },
  {
    "num": 47,
    "name": "Audience Messaging",
    "id": "2015:2526",
    "isNew": true
  },
  {
    "num": 48,
    "name": "Voice Do's and Don'ts",
    "id": "2015:2532",
    "isNew": true
  },
  {
    "num": 49,
    "name": "Writing Samples",
    "id": "2015:2538",
    "isNew": true
  },
  {
    "num": 50,
    "name": "Visual Directions",
    "id": "2015:2464",
    "wasOld": 44
  },
  {
    "num": 51,
    "name": "Heavy Fats",
    "id": "2015:2466",
    "wasOld": 45
  },
  {
    "num": 52,
    "name": "Lab Meets Kitchen",
    "id": "2015:2474",
    "wasOld": 46
  },
  {
    "num": 53,
    "name": "Visual Recommendation",
    "id": "2015:2482",
    "wasOld": 47
  },
  {
    "num": 54,
    "name": "The Science Team",
    "id": "2015:2488",
    "wasOld": 48
  },
  {
    "num": 55,
    "name": "Validation",
    "id": "2015:2494",
    "wasOld": 49
  },
  {
    "num": 56,
    "name": "Thank You",
    "id": "2015:2502",
    "wasOld": 50
  }
]