{
  "version": "2.0",
  "updated": "2026-02-20",
  "_comment": "v2.0 adds context layer for brief appropriateness",
  "element_type": [
    "illustration",
    "typography", 
    "photography",
    "color-palette",
    "full-brand",
    "pattern",
    "3d",
    "motion",
    "ui-ux",
    "packaging",
    "print",
    "signage"
  ],
  "style": [
    "line-art",
    "engraving",
    "geometric",
    "organic",
    "flat",
    "dimensional",
    "surrealist",
    "minimal",
    "maximal",
    "hand-drawn",
    "vector-clean",
    "photographic",
    "collage",
    "gradient"
  ],
  "mood": [
    "playful",
    "serious",
    "warm",
    "cool",
    "nostalgic",
    "modern",
    "bold",
    "subtle",
    "premium",
    "accessible"
  ],
  "color_family": [
    "warm",
    "cool", 
    "earth",
    "neutral",
    "vibrant",
    "muted",
    "monochrome",
    "complementary"
  ],
  "subject": [
    "character",
    "landscape",
    "abstract",
    "product",
    "type-specimen",
    "texture",
    "scene",
    "interface",
    "packaging",
    "environmental"
  ],
  "content": [
    "hands",
    "face",
    "full-body",
    "tools",
    "food",
    "nature",
    "architecture",
    "objects",
    "text-heavy",
    "device-screens",
    "bottles-containers",
    "boxes-bags"
  ],
  "context": [
    "workshop",
    "studio",
    "outdoor",
    "domestic",
    "retail",
    "office",
    "abstract-space",
    "lifestyle",
    "editorial"
  ],
  "action": [
    "mid-work",
    "finished-product",
    "process-shot",
    "static",
    "in-motion",
    "in-use",
    "displayed"
  ],
  "craft": [
    "artisanal",
    "industrial",
    "professional",
    "heritage",
    "modern-maker",
    "tech-forward",
    "handcrafted"
  ],

  "_context_layer": "Fields below capture brand/market context for brief appropriateness",
  
  "industry": [
    "food-beverage",
    "tech-software",
    "entertainment-media",
    "healthcare-wellness",
    "finance-insurance",
    "retail-ecommerce",
    "hospitality-travel",
    "fashion-beauty",
    "automotive",
    "education",
    "real-estate",
    "non-profit",
    "professional-services",
    "consumer-goods"
  ],
  
  "audience_type": [
    "b2c-mass",
    "b2c-premium",
    "b2c-niche",
    "b2b-enterprise",
    "b2b-smb",
    "b2g-government",
    "mixed-audience"
  ],
  
  "market_position": [
    "market-leader",
    "challenger",
    "disruptor",
    "heritage-incumbent",
    "cult-brand",
    "mainstream",
    "luxury",
    "value",
    "premium-accessible"
  ],
  
  "brief_fit": [
    "consumer-tech",
    "food-restaurant",
    "health-medical",
    "luxury-premium",
    "startup-disruptor",
    "corporate-enterprise",
    "children-family",
    "lifestyle-wellness",
    "creative-cultural",
    "financial-serious",
    "sustainable-ethical"
  ],

  "_positioning_layer": "Fields below capture market positioning for strategic brief matching",
  
  "positioning_strategy": [
    "tech-first-simplicity",
    "quality-elevation",
    "price-disruption",
    "transparency-trust",
    "community-belonging",
    "heritage-authenticity",
    "sustainability-ethics",
    "accessibility-democratization",
    "premium-craft",
    "speed-convenience",
    "personalization-choice",
    "rebellion-challenger"
  ],
  
  "market_contrast": [
    "vs-legacy-incumbents",
    "vs-budget-competitors",
    "vs-premium-gatekeepers",
    "vs-faceless-corporations",
    "vs-complexity-bureaucracy",
    "vs-mass-market-generic",
    "vs-traditional-institutions",
    "vs-outdated-industry-norms",
    "vs-pacification-paradigm",
    "vs-condescension-dumbing-down"
  ]
}