For Cropster

Marketing that moves as fast as the coffee supply chain.

Strategy to pipeline. Without the agency overhead.

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Challenge CE Model How It Works Deliverables Brand DNA Audiences Competition Traction Team
The Challenge

Post-PE marketing is a different problem.

One team. Four products. Four audiences. An investor expecting growth. CE is built for exactly this.

Growth mandate, fixed team
Verdane expects results. Headcount doesn't scale overnight.
Four products, four funnels
Origin, Roast, Cafe, Commerce. Each audience converts differently.
Brand below ambition
The 2024 refresh started something. The creative system isn't finished.
Lead gen that actually segments
Farmers and café chains don't read the same email.
Event-driven velocity
SCA. World of Coffee. The industry doesn't wait for agency timelines.
Bandwidth runs out
Strategy and execution can't share the same calendar.
The CE Model

CE solves every one of these. Simultaneously.

The 2024 refresh was real work. Emily Jackson built something most brands never achieve — a coherent visual system with its own motion language, illustrated characters, and genuine personality. The Cropster Line exists. The storyboards exist. The assets are ready to run.

CE doesn't build you a brand system. It activates the one you already have. We're an AI-powered creative engine — not an agency, not a retainer — built to take your 2024 investment and deploy it everywhere: Origin, Roastery, Café, Commerce. Consistently. At a volume no human team can sustain.

Verdane didn't back Cropster to stay cautious. That growth mandate requires your brand to be everywhere simultaneously — trade shows, digital, campaign, content — all speaking the same visual language, all building toward the same goals. CE is how you get there.

Always on
Eight AI specialists, ready immediately. No onboarding, no briefing decks, no agency cycles.
Coffee-native
We know RI5. We know the supply chain. We studied Cropster before this conversation.
Full-funnel by design
Strategy to assets. Awareness to SQL. We don't stop at pretty — we build toward pipeline.
All four audiences
Origin, Roast, Cafe, Commerce — each gets a distinct creative track. Simultaneously.
No surprises
Fixed monthly cost. No retainers, no overruns, no scope creep. Ever.
You own everything
Every file, every asset, every strategy doc. Full IP transfer. No vendor lock-in.
How It Works

Four core capabilities. One production engine.

01

The agentic model

AI specialists handle strategy, creative, and production across all four product lines. No bottlenecks.

02

You own everything

Files, source code, brand assets transfer to you. CE works as your internal team, not a dependency.

03

Production-ready output

Campaign assets, web sections, content pieces — delivered final. No technical cleanup. No "working files."

04

Domain fluency included

We know RI5. We know the difference between a green trader and a café operator. Your brief doesn't need a coffee glossary.

What You Get

Five tracks. Your brand, everywhere.

Built on what you already have. Deployed everywhere it needs to be.

Brand Activation

Brand Activation

The line, the characters, the motion system — deployed consistently across every digital touchpoint, not just the OOH posters.

Animation Production

Animation Production

The storyboards already exist — we build the actual brand film and a full library of social motion assets.

Four-Audience Campaigns

Four-Audience Campaigns

One full-funnel campaign per product — Origin, Roastery, Café, Commerce — all in Cropster's own visual language.

Content at Scale

Content at Scale

Social, editorial, thought leadership — consistent Cropster voice, at the volume no internal team can sustain.

Event & Trade Show Package

Event & Trade Show Package

SCA Expo, World of Coffee — full brand presence built in advance, not assembled the week before.

Competitive Analysis

What's out there. What's missing.

Real brands in Cropster's space — what they do well, what CE would steal, and where the gap lives.

Tier A — Direct Competitors
Artisan

Artisan

artisan.plus

Open-source roasting software. The free alternative. Deep community loyalty — the benchmark every roaster compares Cropster against.

→ Cropster wins on support, integrations, scale
 RoastLog

RoastLog

roastlog.com

Cloud-based roasting software for data-driven specialty roasters. Profile logging, overlay, consistency tools. Positioned directly against Cropster Roast.

→ Cropster's full supply-chain coverage is the moat
 Algrano

Algrano

algrano.com

Origin-to-roaster trading platform. Strong brand, direct-trade positioning. Clean design and editorial confidence Cropster doesn't have yet.

→ Steal the editorial tone, the visual confidence
Tier B — Marketing to Steal From
Linear

Linear

linear.app

B2B SaaS with the best product marketing in the category. Makes software feel like craft. Every page has conviction.

→ Precision + personality. Cropster needs both.
 Notion

Notion

notion.so

Built community and trust through editorial content. The knowledge base IS the marketing. Long-form, useful, consistent.

→ Content engine as a moat, not a megaphone
 Stripe

Stripe

stripe.com

The gold standard for B2B product marketing. Technical depth that reads like literature. Turns complexity into confidence.

→ Make coffee tech feel as intelligent as fintech
Brand DNA

What CE builds for Cropster.

A preview of the strategic foundation — positioning, identity, visual language — that underpins every deliverable.

Positioning

The software the whole chain runs on.

Not a roasting tool. Not a café app. The connective tissue from origin to cup — the only platform that sees the whole picture.

Personality

Precise without being cold.

Technical confidence that feels human. The tone of a master roaster — someone who knows the science deeply and speaks plainly about it.

Color System

Green that means something.

#80B947
Primary
#1A1A1A
Ink
#F5F2EC
Parchment
#C47A3A
Roast
Typography

Serif + mono. Editorial depth.

Cropster
ROASTING INTELLIGENCE · RI5
Visual Language

Data as craft. Process as beauty.

Roast curves. Supply chain maps. Real data visualizations that make the software look like what it does — precision, live.

Messaging Hierarchy

Chain → Product → Proof.

Lead with the full supply chain story. Drop into individual products. Close with data that proves consistency. Never lead with features.

Audience & Targeting

Four audiences. Four distinct approaches.

Each segment in Cropster's chain has different triggers, different channels, and different things that make them move. CE builds a separate track for each.

Origin
Cropster Origin

The Farmer

Smallholder farmers, cooperatives, exporters — Ethiopia, Colombia, Honduras

They wantFair prices, traceability, proof of quality for buyers
ChannelWhatsApp, field reps, trade shows (SCA, Cup of Excellence), local language content
Message"Your harvest is worth more when buyers can trace it."
CE buildsLocalised content, origin story templates, partner co-marketing
Roasters
Cropster Roast

The Roaster

Specialty coffee roasters, head roasters, production managers — 4,000+ globally

They wantConsistency, repeatability, proof to customers that quality is locked
ChannelLinkedIn, industry newsletters, podcast sponsorships, SCA World of Coffee
Message"RI5 is the last variable you eliminate."
CE buildsProduct-led content, roast profile case studies, peer testimonials
Café
Cropster Cafe

The Café Operator

Multi-site café managers, operations directors, independent shop owners

They wantLower waste, consistent extraction, staff accountability across sites
ChannelInstagram, hospitality trade press, email nurture, direct to chains
Message"Every cup the same — across every location, every shift."
CE buildsROI calculators, ops-focused case studies, multi-site campaign
Commerce
Cropster Commerce

The Green Buyer

Green coffee traders, importers, commodity buyers — sourcing at scale

They wantTraceability, data to justify pricing, supply chain visibility
ChannelLinkedIn, direct outreach, trade conferences, cupping events
Message"The data that turns a good lot into a premium lot."
CE buildsThought leadership, data storytelling, B2B lead gen campaigns
Traction

Already working. Ready to scale.

Olevia
Olevia
Complete brand transformation in 6 weeks. Revenue generating, investment ready.
Finally Foods
Finally Foods
Full brand strategy, branding, visual production and website development.
Day8
Day8
Full brand strategy, branding, visual production and investment communication strategy.
Who We Are

Four operators who built this. Eight AI specialists who run it.

Founders scaled brands from presidential campaigns to public companies. Lukas knows Cropster's world — he's spent years inside enterprise SaaS watching the exact gap CE fills.

Assaf Dagan

Assaf Dagan

Strategy & Creative

I've spent my career where the budget was big and the stakes were real — presidential campaigns, Fortune 500 repositions, startups burning runway. Brand isn't decoration. It's the difference between a company people remember and one they don't.

Lukas Richthammer

Lukas Richthammer

Business Development

I've spent years inside enterprise SaaS watching companies onboard, pull great data, then stall on growth. I built CE's go-to-market around that exact gap — I know where conversion breaks and what it takes to fix it.

Dan Peguine

Dan Peguine

Agent Architect

I've built products that reached hundreds of millions and led marketing for companies moving fast. Featured in WIRED and The Telegraph. Now I design agent systems that actually work in production.

Felipe Stark

Felipe Stark

AI Systems & Engineering

I've founded and built companies from zero — writing code, designing systems, shipping under pressure. Now I architect the infrastructure that runs CE's entire production pipeline.

8 AI specialists
KittKittStrategy
GerriGerriOperations
OgilvyOgilvyCopy
TatianaTatianaVisual
AntonAntonQA
JuliaJuliaResearch
JessicaJessicaDesign
ThibaultThibaultEngineering