CE × WFP

WFP should be able to communicate at the scale of its mission.

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318M
people facing acute hunger — WFP 2024

The world's largest humanitarian organisation deserves communications that match the scale of its operations.

Fig 0.1 — The opportunity

WFP operates across 120 country offices, in dozens of languages, under extreme time pressure. The communications challenge isn't talent — your teams are exceptional. The challenge is consistency at scale: ensuring that every regional office, every field report, every public-facing message reflects the same editorial standard and visual identity.

We've built a system that integrates your existing guidelines, brand standards, and institutional knowledge into a structured production layer. It doesn't replace your communications team — it gives them the infrastructure to move faster, stay aligned across regions, and produce work that meets headquarters standards from day one.

The result: research, editorial, and visual production that used to take weeks can be delivered in days — with every output traceable to your approved guidelines.

48hrs
research synthesized before your Monday briefing
40k+
signals mapped per topic
120+
country offices, one consistent voice
12
audience registers, one pipeline
3
disciplines. Zero handoffs.
01 Social Intelligence

Know the landscape before you write the first line.

Within 48 hours of a brief, your team receives a complete narrative intelligence package — cultural context, audience language, media gaps, and trend signals across every relevant region and language.

Voice System
02 Voice System

One editorial standard. Every office. Every language.

Your guidelines, your tone, your institutional voice — encoded into a system that ensures consistency whether the output is in English, French, Arabic, or Spanish. Field officers produce headquarters-quality communications from day one.

03 Visual Intelligence

Dignified. Purposeful. Consistent across every region and format.

Visual editorial standards built on your existing brand identity. Photography direction that moves beyond crisis imagery toward dignity and agency. A system your partners, field teams, and regional offices can use immediately.

What comes out
of the engagement.

Fig 0.2 — What you get
01
Social Intelligence

Know the landscape before you write.

  • Cultural intelligence brief
  • Audience language map
  • Narrative gap analysis
  • Regional comparative report
  • Platform-by-platform narrative scan
  • Hunger map data brief
02
Message Architecture

One editorial system. Every audience. Every language.

  • Voice & tone guide
  • Message hierarchy framework
  • Headline variant set (x40, multilingual)
  • Register matrix per audience
  • Emergency appeal template
  • Donor communication system
03
Visual Intelligence

Visual standards your whole network can use.

  • Visual style definition
  • Photography direction brief
  • Branded image system
  • Visual QA protocol
  • Dignity standards document
  • Partner usage guidelines
12 days, brief to first output
18 discrete deliverables
1 integrated pipeline, not three vendors

Built around your guidelines. Not ours.

Fig 0.3 — How it integrates
Brand standards
Your visual identity, encoded
We ingest your existing brand guidelines, colour systems, typography rules, and logo usage standards. Every output is checked against your approved identity — not a generic interpretation of it.
Photography library
Your image assets, your standards
Field photography, hero imagery, and partner assets are integrated into the production pipeline. Visual direction briefs reference your actual library — ensuring dignity standards and editorial intent are preserved.
Live data
Hunger map and operational feeds
Real-time data from the WFP hunger map and operational reporting can feed directly into research briefs and communications outputs — ensuring every message is grounded in current field reality.
Editorial voice
Twenty years of institutional knowledge
This isn't a generic language model writing your communications. Your editorial standards, tone-of-voice documents, and institutional knowledge are the foundation layer. The system learns your voice, not the other way around.

From live data to
ready-to-publish output.

Fig 0.3b — Hunger Map pipeline
WFP Hunger Map — Live data feed
01 Ingest
System pulls current hunger map data, cross-references with WFP operational reports and regional bureau feeds. Country-level and regional aggregation.
02 Contextualise
Data mapped against narrative context — media coverage, donor sentiment, campaign calendar, regional comms gaps. Numbers become stories.
03 Produce
Outputs generated against your brand guidelines, editorial voice, and visual identity. Every piece traceable to approved standards. Human review before publish.
Social content — generated from live data
Intelligence brief — generated from Hunger Map
What comes out
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Intelligence brief
48-hour research brief with data-backed narrative angles, regional priorities, and comms recommendations.
"IPC Phase 4 confirmed in 3 new regions — donor comms window opening"
Aa
Social content
Platform-ready posts with data visualisations, stat cards, and copy variants across languages. Branded, on-voice.
"318M people face acute hunger. That number moved by 12M this quarter."
[]
Donor pages
Landing page content blocks with live-data proof points, urgency framing, and impact stats tuned to convert.
"Your $0.50 feeds one person for one day. 47M need it today."
>_
Crisis templates
Pre-drafted emergency comms with current data pre-filled. Field offices publish in hours, not days.
"Famine confirmed in [region]. WFP is on the ground. Here's what we need."
Fig 0.4 — Regional analysis example

Comparative communications audit across regions

One of the first outputs: a structured comparison of communications quality across WFP regional bureaux. This example shows the kind of gap analysis your team receives — identifying where standards hold and where intervention is needed most.

Regional Bureau — West Africa
Dakar (RBD)
Website consistency 4.2 / 10
Social media alignment 3.8 / 10
Photography standards 5.5 / 10
Multilingual coverage FR only
Message coherence Fragmented
vs
Regional Bureau — Eastern Africa
Nairobi (RBN)
Website consistency 7.8 / 10
Social media alignment 7.2 / 10
Photography standards 8.1 / 10
Multilingual coverage EN + local
Message coherence Aligned

This is what the system produces in its first 48-hour cycle: a scored, actionable comparison across every dimension of regional communications — websites, social channels, traditional media presence, photography quality, and editorial alignment. Your team sees exactly where to focus first.

Research. Voice. Visual.
One team. One brief. One loop.

Fig 0.5 — How CE works
01
Research
Intelligence
before the brief.
02
Voice
One message.
Every office.
03
Visual
Visual grammar
that holds.
Every output feeds back into the next cycle. Guidelines tighten. Quality compounds. Continuous loop
Recent work
Atlantic Fellows website
Case study

Atlantic Fellows

Global leadership network across 90+ countries. Research, editorial voice, and visual identity system for an organisation where consistency across regions is the central challenge.

View project
Same challenge. Global network. Regional consistency. One voice.

The system does the heavy lifting.
Your team makes every call.

Fig 0.6 — Production infrastructure
Research at scale
40k+
Trends, narrative gaps, audience language — synthesized and ready. In 48 hours. Across every language your offices operate in.
Production speed
3 wks
Strategy, copy, and visual in 3 weeks. One integrated team, no handoffs between vendors.
Regional coverage
120+
Country offices analysed in a single pipeline run. Overnight. Websites, social channels, traditional media, photography standards.

Not a generic tool. A system built around your guidelines, your voice, your mission.

Built for institutional requirements.

Fig 0.7 — Infrastructure
//
On-premise deployment
The system can run entirely on your own servers. No data leaves your infrastructure. Full compliance with UN data governance and information security requirements.
Aa
Multilingual by design
English, French, Arabic, Spanish, Portuguese, and beyond. The system produces and quality-checks output across every language your offices operate in — including Francophone West Africa, the Arabic-speaking MENA region, and Latin American operations.
[]
Vendor, not headcount
No hiring process. No internal position creation. CE operates as an external consulting engagement — a vendor relationship your procurement team already knows how to manage.
Fig 0.8 — What your team gains
01
Intelligence
before the brief.
02
One message.
Every office.
03
Visual grammar
that holds.

We believe this might be the most important brief in the world.

CE × WFP — 2026