Campaign Architecture — DACH Spring 2026
Primary Message: "Real Beauty Starts with Real Ingredients"
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Social
- UGC creator series
- Ingredient spotlights
- Community Q&A
Display
- Retargeting sequences
- Contextual placements
Email
- Welcome nurture flow
- Product education
- Loyalty re-engage
Audience Segments
🧘 Wellness Seekers
💰 Price-Conscious Moms
✨ Gen Z Skincare