Execution Playbook — Dove DACH Q2 2026

Week 1–2: Foundation

Brand audit
Audience mapping
Channel setup

Week 3–4: Launch

Social campaign live
Display ads active
Email sequence triggered

Week 5–8: Optimize

A/B test creative
Adjust targeting
Scale winners

Week 9–12: Scale

New markets
Content refresh
Performance report

Track via Brandwatch Measure →