{
  "id": "2026-03-19_20-36-15_599c43",
  "submitted_url": "https://cocacola.com",
  "created_at": "2026-03-19T20:37:10.048Z",
  "name": "Coca-Cola",
  "tagline": "Erfrischungsgetränke für jeden Geschmack",
  "description": "Coca-Cola is a global beverage company offering a diverse portfolio of drinks from classic Coke to Powerade and Fanta. The brand is committed to sustainability, social responsibility, and creating memorable consumer experiences through digital engagement and loyalty programs.",
  "category": "Beverages",
  "sub_category": "Non-alcoholic drinks",
  "target_audience": "General consumers, families, young adults",
  "geography": "Global",
  "colors": [
    "#3860BE",
    "#EEEEEE",
    "#555555"
  ],
  "typography": {
    "primary_font": "Aktiv Grotesk",
    "style": "sans-serif"
  },
  "visual_style": "Modern, Clean, Playful",
  "tone_of_voice": "Engaging. Inclusive. Refreshing.",
  "key_offerings": [
    "Classic and flavored beverages",
    "Coca-Cola Club loyalty program",
    "Mobile app experiences",
    "Sustainability initiatives"
  ],
  "positioning_statement": "Coca-Cola refreshes the world through a diverse portfolio of iconic beverage brands while championing sustainability and social responsibility. The brand leverages digital innovation and loyalty programs to create engaging consumer experiences globally.",
  "logo_url": "https://www.coca-cola.com/content/dam/onexp/global/icons/coca-cola-default.png",
  "screenshot_url": "/api/report/2026-03-19_20-36-15_599c43/assets/website-screenshot.jpg",
  "screenshot_url_2": "/api/report/2026-03-19_20-36-15_599c43/assets/website-screenshot-2.jpg",
  "brand_images": [
    "/api/report/2026-03-19_20-36-15_599c43/assets/brand-images/brand-01.png",
    "/api/report/2026-03-19_20-36-15_599c43/assets/brand-images/brand-02.png",
    "/api/report/2026-03-19_20-36-15_599c43/assets/brand-images/brand-03.png",
    "/api/report/2026-03-19_20-36-15_599c43/assets/brand-images/brand-04.png",
    "/api/report/2026-03-19_20-36-15_599c43/assets/brand-images/brand-05.jpg",
    "/api/report/2026-03-19_20-36-15_599c43/assets/brand-images/brand-06.jpg",
    "/api/report/2026-03-19_20-36-15_599c43/assets/brand-images/brand-07.png",
    "/api/report/2026-03-19_20-36-15_599c43/assets/brand-images/brand-08.png"
  ],
  "og_image": "https://www.coca-cola.com/content/dam/onexp/global/icons/coca-cola-default.png"
}