# eToro Project — Shared Workspace

> **Protocol:** ALL agents working on eToro MUST read this file before starting work.
> Files go here. Nowhere else. Update this index when adding material.

## Folder Structure

```
work/active-projects/etoro/
├── brand/
│   ├── brand-thesis.md                    ← 550-line rebrand strategy (Option A recommended)
│   ├── ETORO-BRAND-CURRENT.md             ← Current brand system (colors, tokens, type, sizes)
│   ├── ETORO-BRAND-EVOLUTION.md           ← Option A evolution (refined colors, new type hierarchy)
│   ├── ETORO-REBRAND-STRATEGY.md          ← Strategic framework (Kapferer, competitive, 3 options)
│   └── strategy/
│       ├── 01-context-setting.md          ← CE Framework §1
│       ├── 02-competitive-landscape.md    ← CE Framework §2
│       ├── 03-audience-map.md             ← CE Framework §3
│       ├── 04-positioning-narrative.md    ← CE Framework §4
│       ├── 05-brand-values.md             ← CE Framework §5
│       ├── 06-messaging-architecture.md   ← CE Framework §6
│       ├── 07-visual-territories.md       ← CE Framework §7
│       ├── 08-strategic-recommendation.md ← CE Framework §8
│       ├── research-layer2.md             ← Fresh competitive intelligence (Mar 2026)
│       ├── AUDIT-CE-vs-ETORO.md           ← Comparison audit
│       └── FULL-STRATEGY.md               ← Compiled strategy
├── knowledge/
│   ├── memory-reference.md                ← CMOClaw MEMORY.md
│   ├── skills/
│   │   ├── skills/                        ← 16 eToro-specific skills
│   │   │   ├── etoro-brand/               ← Brand guidelines
│   │   │   ├── etoro-compliance-agent/    ← Regulatory compliance (NEW)
│   │   │   ├── etoro-copy-agent/          ← Copywriting rules (NEW)
│   │   │   ├── etoro-creative-agent/      ← Creative production (NEW)
│   │   │   ├── etoro-creative-sizes/      ← Ad/creative specs
│   │   │   ├── etoro-cross-border/        ← Cross-border marketing
│   │   │   ├── etoro-design-system/       ← Figma DS components
│   │   │   ├── etoro-disclaimers/         ← Disclaimer rules
│   │   │   ├── etoro-email-agent/         ← Email campaigns (NEW)
│   │   │   ├── etoro-eu-marketing-rules/  ← EU compliance
│   │   │   ├── etoro-figma-templates/     ← Figma template usage (NEW)
│   │   │   ├── etoro-full-campaign/       ← Campaign orchestration (NEW)
│   │   │   ├── etoro-localisation-agent/  ← Multi-language rules (NEW)
│   │   │   ├── etoro-proofreading/        ← Copy QA
│   │   │   ├── etoro-regional-marketing/  ← Regional adaptation
│   │   │   └── etoro-strategist-agent/    ← Strategy brief creation (NEW)
│   │   ├── general/                       ← 12 general marketing skills (NEW)
│   │   ├── etoro-clawz-website/           ← Website management (NEW)
│   │   ├── etoro-website-platform/        ← Infrastructure (NEW)
│   │   └── frontend-slides/               ← Slide creation + presets (NEW)
│   ├── system-files/                      ← CMOClaw AGENTS/SOUL/IDENTITY/USER/HEARTBEAT/MEMORY (NEW)
│   ├── daily-logs/                        ← Mar 1-10 session logs + QMD (NEW)
│   ├── archive/                           ← History back to Jan 2026 (NEW)
│   └── notes/                             ← Ideas backlog, open loops (NEW)
├── campaigns/                             ← Campaign work (future)
├── rebrand/                               ← Rebrand showcase materials
└── *.md / *.cjs                           ← Legacy files
```

## Live Brand References
- **Current brand book:** https://etoro.clawz.org/brand/
- **New brand (rebrand):** https://etoro.clawz.org/brandnew/
- **Rebrand showcase:** https://etoro.clawz.org/showcase/rebrand/ (pw: etoro2026)
- **CE Strategy doc:** https://staging.curiousendeavor.com/etoro-strategy.html

## Key Facts
- **Brand colors (current):** Green #13C636 (marketing) / #0EB12E (product), Navy #000021
- **Font:** eToro Variable v0.7 (CDN: marketing.etorostatic.com)
- **Users:** 40M+ registered, 3.63M funded, $17.5B AUM
- **Ticker:** ETOR (Nasdaq)

## Rules
1. Read this README before any eToro work
2. Store ALL eToro material under this folder
3. When adding files, update this index
4. Post to #material-from-etoro when structure changes

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*Last updated: 2026-03-12 by Kitt — 103 files across knowledge/*