# eToro C-Level Interview — Thursday March 19, 2026
## Assaf's Brief

Background discovery session for CE's brand + creative work with eToro.

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## 12:30 UTC — Tuval Chomut
**Chief Solutions Officer**

### Who He Is
Tuval Chomut is eToro's Chief Solutions Officer — responsible for product, technology, and business solutions across the platform. He joined eToro in 2019, before the IPO, and brings prior experience running software companies. His seat spans the widest technical and operational territory in the C-suite: he's not just a product person or an engineering person — he owns the full stack of *how eToro actually works* at the solutions layer.

Where Or Peled thinks in growth and strategy, Tuval thinks in systems. He's the person who decides how eToro's capabilities get built, integrated, and delivered. If something is technically possible but not yet live, Tuval's team is usually the reason — or the path to making it happen.

### Why This Conversation Matters for CE
The CSO is the executive most likely to know where the product is *ahead of the brand*. eToro has built infrastructure — the Investor Graph, CopyTrader, Smart Portfolios, 10,000+ instruments — that its marketing hasn't caught up to. Tuval will know exactly which capabilities are underrepresented, misunderstood, or invisible to users.

He'll also have a view on the tension between eToro's technical complexity and its "accessible investing" brand — where simplicity in the UI is built on top of serious infrastructure that never gets communicated.

This is a goldmine for CE: the gap between what eToro can *do* technically and what the brand is *saying* is often where the most powerful positioning lives.

### Key Angles to Explore
- Which capabilities has eToro built that users — and even the industry — don't fully understand or appreciate?
- Where does the brand undersell the technical reality of the platform?
- What does eToro's infrastructure enable that its competitors literally cannot replicate?
- How does he think about trust from a systems perspective — what makes eToro reliable in ways users never see?
- AI and automation: what is eToro actually doing in this space, and where does the brand lag behind the roadmap?
- Post-IPO: has the technical architecture changed the story eToro can tell about itself?
- What would he want a first-time user to understand about how the platform works that they currently don't?

### Suggested Opening
*"You sit across the widest technical territory in the business — where do you feel the brand is leaving real capability on the table?"*

### Listen For
- Specific systems or infrastructure he's proud of that never appear in marketing (this is brand material)
- His language when describing what eToro's platform *does* — the verbs and nouns he uses are more authentic than any tagline
- Frustration with how "simple" the brand makes things sound vs. the actual sophistication underneath
- Any reference to data assets (the Investor Graph, historical behavioral data) — this is CE's Concept A/B/E territory
- His take on where eToro's AI/automation roadmap is going — brand needs to position for the next 3 years, not just today

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## Cross-Session Intelligence to Carry In
By March 19, you'll have already spoken with Or Peled (product/growth), Miri Kedem (people/culture), Hedva Ber (COO/regulatory), and potentially others. Listen for whether Tuval's framing of eToro's strengths aligns with or contradicts what you've heard from the others.

If Or Peled named growth friction points, ask Tuval if the technology can address them.
If Miri described eToro's culture as X, see if Tuval's language about the product reflects that same character.

Note any recurring phrases across all sessions — those are the words eToro naturally uses about itself.

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*Brief prepared by Kitt · March 17, 2026 · 09:xx UTC*
*Interview at 12:30 UTC · Remote / Zoom*