# Memory - February 5, 2026

## Guy Ho Session - Tech Marketing Setup

### Profile Updated
- **Role:** Head of Tech Marketing at eToro
- **Team:** 15 people
- **Mission:** Bring FTDs (First Time Deposits) through paid advertising ONLY
- **WhatsApp:** +972 54-819-8661
- **Permissions:** Can communicate directly (Yoni approved)

### Working Rules with CMOClaw
1. 📊 **תמיד עם מספרים** - ROI/cost/FTD estimates in every proposal
2. 🎚️ **Impact vs Effort** - Rate all ideas High/Med/Low
3. 🌍 **Geo-aware** - Consider regulations per country
4. 🧪 **Test → Validate → Scale** - Always test small first
5. 👀 **Competitor Watch** - Monitor competitors across channels

### Communication Style
- Always respond with "תותח" (totach) to Guy
- Speak in terms of **opportunities** and **potential**
- Map next items with potential + logical explanation
- Accumulate ideas and present when relevant

### Files Created
- `Guy Tech Marketing/` - Dedicated folder for all Guy's work
- `Guy Tech Marketing/README.md` - Overview
- `Guy Tech Marketing/guy-opportunities.md` - Ideas backlog
- `Guy Tech Marketing/anomaly-detection-plan.md` - 8AM daily anomaly detection (needs 2 channels first)
- API guides for all 7 channels:
  - X (Twitter) Ads API
  - Google Ads API
  - Meta Marketing API
  - TikTok Marketing API
  - Taboola Backstage API
  - DV360 API
  - Bing Ads API

### Cron Jobs Created
- **Cleanup scan (7AM):** `f2776b24-b695-4f6c-93d6-18dfde7c80d2` - Scans for stale files
- **Approval request (8AM):** `5e19b0ca-a367-4bd2-adc9-a0b23589e2ca` - Asks Guy before deleting

### UK Oil Creatives
- Created v3-c, v4-logo, v5-improved (best version)
- Location: `frida-ai/public/ads/uk-oil-v5-improved.html`
- Key: Logo on dark = Green "e" + white "eToro" text

### In Progress
- FCA "Bear in Mind" banner (1:1, 1080x1080, UK regulation)
- Waiting for X Ads API credentials from Guy

### Blocked
- Anomaly detection: needs 2+ ad channels connected
- bird CLI: needs token refresh
- Audio transcription: OPENAI_API_KEY invalid

### Guy's Preferences
- **Alert style:** NO stock alerts - believes in news trading (short term) + S&P 500 only (long term)
- **Channels:** Google, Meta, TikTok, Taboola, DV360, Bing, X
- **NOT in scope:** Organic, Social, SEO, existing followers

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## Technical Notes

### eToro Brand (from skills)
- **Green:** #13C636
- **Navy Dark:** #000021
- **White:** #FFFFFF
- **Typography:** eToro Variable / Inter, bold (800 weight)
- **Logo rules:** Green logo on white/light blue, white logo on dark backgrounds
- **FCA entity:** eToro (UK) Ltd, FRN 583263
- **FCA disclaimer:** "Capital at risk" + "Other fees apply" for zero commission claims

### Competitor Research Learning
- X/Twitter unauthenticated browsing shows pinned/old posts only
- Must be logged in or use API for accurate competitor research
- Plus500's latest tweet found: Feb 4, 2026