# MISSION — Project Brief

**Owner:** Assaf Dagan  
**PM:** Kitt  
**Status:** Phase 0 — Brand Strategy  
**Target:** Cards in hand by Mar 15  
**Created:** 2026-01-28

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## What Is Mission?

Cards that give kids achievable tasks, transforming parent directives into child agency.

**The shift:**
- "Go make friends" → "Find 3 girls who like cats"
- "Stay close at airport" → "Find our gate before me"

**Proof of concept:** Airport journey with Léo & Daphne — worked.

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## Business Model

| Tier | What | Price |
|------|------|-------|
| Free | PDF library, print at home | $0 |
| Premium | Printed card packs by category | $15-30 |
| Personalized | Custom family + trip-specific | $40-80 |

**Future:** User uploads photos + describes situation → AI generates cards → print-on-demand dropship.

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## Phases & Milestones

### Phase 0: Brand Strategy — Jan 28 → Feb 7
**Goal:** Know who we're for, who we compete with, how to go to market.

| Deliverable | Owner | Due |
|-------------|-------|-----|
| Competitive landscape research | Kitt | Feb 3 |
| Audience mapping | Kitt + Assaf | Feb 5 |
| GTM & partnership opportunities | Kitt | Feb 5 |
| Positioning & brand thesis | Assaf | Feb 7 |
| Values & messaging direction | Assaf | Feb 7 |

### Phase 1: Content Foundation — Feb 7 → Feb 21
**Goal:** Solid library of situations + copy.

| Deliverable | Owner | Due |
|-------------|-------|-----|
| Define card mechanics (types, structure) | Assaf | Feb 10 |
| List 20-30 situation concepts | Kitt + Assaf | Feb 14 |
| Write full copy for each | Kitt + Assaf | Feb 21 |
| **Output:** Situation Bible | — | Feb 21 |

### Phase 2: Visual System — Feb 21 → Feb 28
**Goal:** Consistent illustration style and brand look.

| Deliverable | Owner | Due |
|-------------|-------|-----|
| Character archetypes | Assaf | Feb 24 |
| Scene templates | Assaf | Feb 26 |
| Art direction guide for Weavy | Assaf | Feb 28 |

### Phase 3: Card Production — Mar 1 → Mar 7
**Goal:** Print-ready cards.

| Deliverable | Owner | Due |
|-------------|-------|-----|
| Generate illustrations (Weavy + Nano Banana Pro) | Assaf | Mar 5 |
| Card template design | Assaf | Mar 6 |
| Print-ready files | Assaf | Mar 7 |

### Phase 4: Website & Commerce — Post-PoC
**Goal:** Live site with purchase flow. (Parked until cards proven)

### Phase 5: PoC — Mar 7 → Mar 15
**Goal:** Physical product in hand.

| Deliverable | Owner | Due |
|-------------|-------|-----|
| Order print run | Assaf | Mar 7 |
| Packaging design | Assaf | Mar 10 |
| **Cards in hand** | — | **Mar 15** |

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## Assets

Location: `/Users/assafdagan/clawd/projects/mission/`

- proof-of-concept-airport.jpg
- Airport card set images (button-boss, terminal-tracker, etc.)
- Personalized Switzerland example

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## Constraints

- **Bandwidth:** ~1.5 hrs/day
- **Phat overlap:** Until Feb 24, Mission is secondary
- **Production:** Weavy AI + LLM + Nano Banana Pro

## Notion

- **Project page:** [Mission](https://www.notion.so/Mission-2f6330c2864681499c90fbfd7c712d0e)
- **Tasks:** Linked in Tasks DB with dates and owners

## Open Questions

1. **Print partner:** Which POD service? (need to research lead times)

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*Kitt runs this. Assaf creates.*