{
  "project": "PHAT Foods",
  "version": "1.0",
  "direction": "Liquid Gold Minimalism — High-End & Open",
  "tagline": "Luxury meets science — precision as craft",
  "feel": "High-end, open, airy. Generous white/negative space. Premium but never cluttered. Breathe.",

  "photography": {
    "style": "Editorial food photography, macro textures, shallow depth of field",
    "lighting": "Natural warm light, golden hour quality. NO flash. NO studio clinical.",
    "angles": ["eye-level", "low-angle", "3/4", "side-profile"],
    "angles_avoid": ["overhead", "top-down", "flat-lay"],
    "focal_point": "Product is hero. Nothing competes with the fat/food.",
    "restraint": "One subject, minimal props. Quiet luxury — less is more. Generous negative space, open compositions. Never crowded.",
    "texture_priority": "Macro surfaces, viscosity, crystalline structure, melt behavior",
    "organic_realism": "Must look real, not AI-generated. Imperfect, irregular, natural. Messy honeycomb interiors, uneven layers, real tearing."
  },

  "color_palette": {
    "primary": {
      "butter_cream": "#F5E6C8",
      "rich_gold": "#D4A84B",
      "deep_amber": "#C17F24",
      "warm_charcoal": "#2C2C2C"
    },
    "secondary": {
      "cream_white": "#F8F6F0",
      "soft_amber": "#D4A574",
      "refined_charcoal": "#2D2926"
    },
    "avoid": ["clinical blue", "biotech green", "plant-based wellness green", "sterile white"]
  },

  "props_materials": {
    "use": ["linen/natural textile", "brass vessels", "copper pans", "ceramic plates", "butter paper/parchment", "wooden surfaces"],
    "avoid": ["lab equipment", "petri dishes", "clinical white surfaces", "plastic", "modern/minimal tableware"]
  },

  "subjects_per_slide": {
    "cover": "Butter block, raw ingredient, hero product shot",
    "about_us": "Fat texture macro, crystalline surface",
    "mission_grown_not_made": "Macro texture — crystal surface, scoop texture, smear, curls",
    "problem": "Disappointed child with wrong birthday cake — emotional metaphor for 'almost'",
    "insight_fat_is_heart": "Butter melting into cream/foam, amber pool, transformation. NOT overhead.",
    "science": "Macro crystalline structures, molecular hint overlays (subtle)",
    "competition": "Side-by-side: real dairy vs plant-based failure — texture contrast",
    "market": "Empty shelf / consumer walking away — category failure",
    "opportunity": "Croissant torn open, golden buttery layers. 3/4 plate, brass tray setups.",
    "solution": "Raw fat block being cut/revealed — precision meets beauty",
    "technology": "Algae cultivation abstracted — golden-green, scientific but warm",
    "business_model": "Ingredient B2B — bulk containers, professional kitchen context",
    "scale": "Industrial but warm — large vessels, golden liquid at scale",
    "milestones": "Timeline visual or clean progression",
    "team": "Professional portraits or abstract",
    "competitive_landscape": "Data visualization or comparison visual",
    "appendix": "Minimal — texture background only"
  },

  "format": {
    "aspect_ratio": "16:9 landscape",
    "resolution_min": "1408x768",
    "resolution_ideal": "2816x1536",
    "model_preference": ["imagen-4.0-generate-001", "gemini-2.5-flash-image"],
    "model_for_hires": "imagen-4.0-ultra-generate-001"
  },

  "typography_in_images": {
    "avoid": "No text baked into generated images. Typography handled in Google Slides layer."
  },

  "influences": {
    "take": {
      "amberlys": "Quiet luxury restraint, material quality, product as focal point",
      "oatly": "Brand confidence, cultural positioning (tone only, not consumer visual style)",
      "minor_figures": "Premium ingredient tiering, sophisticated minimalism"
    },
    "avoid": {
      "amberlys": "European heritage/artisan nostalgia, ornamental logos, DTC consumer packaging",
      "generic_biotech": "Lab coats, petri dishes, clinical white, sterile tech aesthetic",
      "plant_based_wellness": "Leaves, green washes, yoga imagery, 'natural' cliches"
    }
  },

  "prompt_template": "Editorial food photograph, 16:9 landscape. {subject}. Warm natural lighting, golden amber tones. Shallow depth of field, {angle} angle. Tactile textures, quiet luxury restraint. Premium food photography meets scientific precision. Linen and brass accents. No text. No people unless specified."
}