# Phat Foods Client Kickoff - Tuesday, Jan 28
**Meeting with:** Ofir (Phat Foods)  
**Time:** AM (TBD - need exact time)  
**Format:** TBD (video/in-person)

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## PROPOSED AGENDA (30-45 min)

### 1. Welcome & Introductions (5 min)
- Curious Endeavor team intros
- Confirm project contacts and communication preferences

### 2. Strategy Recap (10 min)
- Brief review of strategy deck highlights
- Confirm strategic direction alignment
- Any adjustments since strategy phase?

### 3. Week 1-2 Plan Overview (10 min)
- C-suite interviews: purpose, format, who we need to speak with
- Competitive research: scope and focus
- Company differentiation discovery

### 4. Schedule Coordination (10 min)
- **CRITICAL:** Lock in C-suite interview slots (target Wed-Fri this week)
- Weekly check-in cadence (recommend: brief Thu or Fri touchpoint)
- Key milestone dates confirmation

### 5. Materials Request (5 min)
- Any internal brand docs, positioning statements, company materials
- Competitor list from client perspective
- Access to team members for interviews

### 6. Q&A / Next Steps (5 min)
- Open questions from either side
- Confirm action items before close

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## ACTION ITEMS TO CAPTURE

| Item | Owner | Due |
|------|-------|-----|
| C-suite interview schedule | Ofir/Client | By Wed AM |
| Internal docs shared | Ofir/Client | By Wed |
| Interview questions finalized | Agency | By Tue EOD |
| First interview conducted | Agency | Thu-Fri |

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## PREP NEEDED BEFORE MEETING

- [ ] Final strategy deck loaded and ready to share
- [ ] Interview question templates prepped
- [ ] Competitive research framework ready to discuss
- [ ] Calendar access for scheduling interviews live

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*Draft agenda - Riley PM | Awaiting agency leader review*