# Phat Foods - Week 1 Execution Plan
**Project Manager:** Riley  
**Week:** January 27 - January 31, 2025  
**Status:** Active - STARTS MONDAY

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## PROJECT OVERVIEW
- **Client:** Phat Foods (Ofir)
- **Total Timeline:** 5 weeks (ends Feb 19)
- **Current Phase:** Strategy complete → Beginning Discovery/Research
- **Week 1 Focus:** C-suite interviews, competitive research, company differentiation

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## WEEK 1 SCHEDULE

### Monday, Jan 27 - Internal Kickoff
| Time | Activity | Owner | Notes |
|------|----------|-------|-------|
| AM | Internal team sync | Riley | Align on Week 1 deliverables |
| AM | Review strategy deck | Team | Ensure everyone knows the brief |
| PM | Prep interview questions | Strategy | For C-suite interviews |
| PM | Begin competitive audit | Research | Initial landscape mapping |

### Tuesday, Jan 28 - CLIENT KICKOFF ⚠️
| Time | Activity | Owner | Notes |
|------|----------|-------|-------|
| AM | **Client Kickoff with Ofir** | Agency Leader + Riley | CRITICAL - must be prepared |
| Post-mtg | Document action items | Riley | Send recap same day |
| PM | Schedule C-suite interviews | Riley | Get dates ASAP |
| PM | Continue competitive research | Research | |

### Wednesday, Jan 29 - Discovery Deep Dive
| Time | Activity | Owner | Notes |
|------|----------|-------|-------|
| AM-PM | Competitive research continuation | Research | |
| TBD | C-suite interview #1 (if scheduled) | Strategy | |
| EOD | Progress check-in | Riley | Internal status |

### Thursday, Jan 30 - Interviews & Research
| Time | Activity | Owner | Notes |
|------|----------|-------|-------|
| TBD | C-suite interviews | Strategy | Target 2-3 this week |
| All day | Company differentiation analysis | Strategy | What makes Phat Foods unique? |
| PM | Competitive findings draft | Research | Initial deck |

### Friday, Jan 31 - Week 1 Wrap
| Time | Activity | Owner | Notes |
|------|----------|-------|-------|
| AM | Complete pending interviews | Strategy | |
| PM | Week 1 deliverables review | Team | What's ready for Week 2 |
| EOD | Weekly status to client | Via Agency Leader | Summary of progress |

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## WEEK 1 DELIVERABLES CHECKLIST

- [ ] Client kickoff meeting completed (Tue)
- [ ] C-suite interview questions finalized
- [ ] 2-3 C-suite interviews conducted
- [ ] Competitive landscape initial mapping
- [ ] Company differentiation framework started
- [ ] Week 1 client status sent (Fri)

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## RISKS & GAPS - FLAGGED FOR TUESDAY

### 🔴 HIGH PRIORITY
1. **C-Suite Interview Scheduling** - Need Ofir to provide:
   - List of C-suite members available for interviews
   - Their availability this week (target Wed-Fri)
   - Preferred interview format (video call, in-person?)

2. **Competitive Research Scope** - Need clarity on:
   - Who are the direct competitors? (likely discussed in strategy phase)
   - Any competitors client specifically wants analyzed?
   - What geography/market focus?

### 🟡 MEDIUM PRIORITY
3. **Company Differentiation Input** - Need from client:
   - What does Phat Foods believe makes them different today?
   - Any internal positioning documents?
   - Brand values or vision statements?

4. **Strategy Deck Review** - Before Tuesday:
   - Confirm agency leader has reviewed final deck
   - Any last-minute client context?

### 🟢 NEEDS CONFIRMATION
5. **Tuesday Meeting Logistics**
   - Exact time? (listed as "AM")
   - Video call or in-person?
   - Who from Phat Foods side besides Ofir?
   - Agenda set?

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## QUESTIONS FOR AGENCY LEADER

Before Tuesday kickoff, I need answers on:

1. **Strategy deck status** - Is it final and ready to present, or is Tuesday more of a discussion?
2. **Interview process** - Do we have standard interview templates, or creating custom for this client?
3. **Team assignments** - Who specifically is handling:
   - C-suite interviews (Strategy lead?)
   - Competitive research (Research team?)
   - My coordination access (Notion, calendars)?
4. **Tuesday meeting time** - Exact time and format?
5. **Client expectations** - What does Ofir expect as Week 1 output?

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## MY IMMEDIATE ACTIONS (Today/Weekend)

1. ✅ Created this Week 1 execution plan
2. ⏳ Request clarification on Tuesday meeting logistics
3. ⏳ Request access to Notion project page
4. ⏳ Confirm team member assignments
5. ⏳ Prepare Tuesday kickoff agenda draft

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*Last updated: Friday, Jan 24, 2025 - Riley PM*