{
  "client": "White Space FF&E",
  "series": "Luxury Is in the Details",
  "version": "1.0",
  "created": "2026-03-21",
  "approved_by": "Assaf Dagan",

  "camera": {
    "lens_equivalent": "85–100mm macro",
    "rationale": "Compression flattens depth, creates intimacy with surface. No wide-angle distortion.",
    "orientation": "vertical",
    "aspect_ratio": "4:5",
    "resolution": "1080x1350"
  },

  "lighting": {
    "primary": "soft directional window light — diffused, north-facing quality",
    "direction": "45° side rake — skims the surface to reveal texture and grain",
    "color_temperature": "3200–3800K — warm tungsten/incandescent, not daylight",
    "shadows": "deep, intentional, long — luxury lives in shadow as much as highlight",
    "highlights": "controlled, no blown-out white — gloss surfaces show milky reflections",
    "practical_light": "integrated fixtures glow warmly where present, never dominant",
    "avoid": ["flash", "overhead fill", "even/flat studio lighting", "blown highlights"]
  },

  "color": {
    "palette": ["warm white", "taupe", "warm greige", "deep walnut", "matte black", "brushed brass", "soft stone"],
    "grade": "slightly desaturated — analogue film quality, not digital-clean",
    "saturation": "low — let material texture carry the image, not color",
    "contrast": "high — deep blacks, creamy highlights",
    "avoid": ["cool tones", "blue shadows", "high-saturation accents", "Instagram-warm filters"]
  },

  "composition": {
    "framing": "tight crop — subject fills 70–90% of frame",
    "angle": "slightly above eye-level or dead-on — never below",
    "depth_of_field": "shallow in macro shots (subject sharp, background falls off). Slightly deeper in full-room shots.",
    "negative_space": "intentional — one clean edge or surface provides breathing room",
    "rule_of_thirds": true,
    "avoid": ["centered symmetry unless architecturally justified", "cluttered frames", "lifestyle people/hands"]
  },

  "decor": {
    "props": "none or minimal — a single object (glass, book, small vessel) only if it adds material context",
    "surfaces": "raw material is the hero — veneer grain, lacquer reflection, brass edge, stone slab",
    "styling": "editorial restraint — less is more. Nothing decorative for its own sake.",
    "cleanliness": "spotless — no dust, no fingerprints, no imperfections in finished surfaces"
  },

  "mood": {
    "reference": ["Architectural Digest detail shots", "Wallpaper* material profiles", "Fritz Hansen product photography", "Aesop store interiors"],
    "feeling": "reverent, considered, quiet — you are looking at something that took 6 months to make",
    "avoid": ["aspirational lifestyle", "people", "fashion-luxury clichés (champagne, velvet, gold leaf)"]
  },

  "post_processing": {
    "grain": "subtle film grain — adds materiality",
    "sharpness": "selective — crisp on focal plane, soft elsewhere",
    "vignette": "very light — draws eye to center without being obvious"
  }
}