curious endeavor x
eToro
Date February 2026
Client eToro
Project name Brand Transformation & AI-Powered Production Systems

This Statement of Work ("SOW") made effective as of February 2026, is entered into by and between Curious Endeavor LLC, ("Curious Endeavor") and eToro ("Company"). Unless otherwise specified, capitalized terms used in this SOW shall have the meanings defined in the Agreement.

In the onboarding phase, we immerse ourselves in eToro's world—understanding your brand history, market position, internal culture, and competitive landscape. We conduct comprehensive stakeholder interviews and exhaustive competitive research to identify opportunities for differentiation. Simultaneously, we implement the operational infrastructure that will power the rebrand.

Phase 1 - Onboarding, Discovery & Tech Implementation
Process Deliverables
  • One-on-one sessions with C-Level / leadership
  • Cross-functional team interviews
  • Brand perception audit (internal + external)
  • Competitive deep-dive (visual, messaging, product)
  • Discord server setup with role-based access
  • AI workflow implementation
  • Team onboarding and training
Market Landscape:
  • Exhaustive competitive research document
  • Technology and platform audit
  • Brand positioning gap analysis
Strategy Foundation:
  • Brand narrative + Mission statement
  • Elevator pitch candidates
  • Industry + Competition landscape deck
Operational Infrastructure:
  • Dedicated Discord workspace
  • AI-augmented production team
  • Workflow documentation
Result
The onboarding phase delivers two critical outputs: (1) a comprehensive understanding of eToro's brand position, competitive landscape, and opportunity spaces, and (2) a fully operational production infrastructure that accelerates all subsequent phases.

With strategic foundations in place, we move into the creative heart of the transformation. This phase defines eToro's elevated brand identity—how it looks, feels, and sounds across all touchpoints. We explore multiple design directions, refine through structured critique, and deliver a complete brand system ready for implementation.

Phase 2 - Rebrand: Design Direction & Brand System
Process Deliverables
  • 2-3 inspiration directions
  • Moodboards and reference collection
  • Stakeholder alignment sessions
  • Brand Design Lock
  • 1 final design direction
  • 1 round of iterations included
Brand Book:
  • Creative direction and rationale
  • Logo system + concept overview
  • Color palette (primary, secondary, extended)
  • Typography system
  • Tone of voice guidelines
Design System:
  • Logo usage and clear space rules
  • Photo language and treatment guide
  • Brand architecture
  • UI component foundations
Result
A complete brand identity system: the brand book serves as the strategic and visual bible, while the design system provides practical tools for consistent implementation.

Implementation bridges the gap between brand system and market presence. We ensure the new brand identity is actively deployed across all touchpoints. This phase also establishes three specialized AI + human content production studios.

Phase 3 - Implementation (Optional)
Process Deliverables
  • Website/landing page brand application
  • Campaign asset creation
  • Internal tools and templates
  • Studio 1: Human photography (Weavy)
  • Studio 2: Screen/product imagery
  • Studio 3: Motion design
Brand Deployment:
  • Landing page templates
  • Campaign asset library
  • Internal presentation templates
3 AI + Human Studios:
  • Human photography pipeline
  • Screen capture pipeline
  • Motion design pipeline
  • Quality control workflows
Result
eToro's new brand is alive across every channel. The three production studios ensure a continuous stream of on-brand content.

The final phase transforms eToro's brand operations into a creative machine. We architect systems that generate campaigns, landing pages, and sales materials at scale.

Phase 4 - Scale: Campaign Machine & Automation
Process Deliverables
  • Campaign template architecture
  • AI-powered asset generation
  • A/B testing integration
  • Landing page → conversion flow
  • CRM/analytics integration
  • Team training on all systems
Campaign Generation:
  • Campaign brief → asset pipeline
  • Landing page generation system
  • Multi-variant creative generation
End-to-End Automation:
  • Full funnel pipeline
  • Performance tracking dashboard
  • Optimization engine
Result
A self-sustaining brand machine. eToro gains the ability to launch campaigns in hours instead of weeks.
Your Investment & Payment Terms
Option A: Full Transformation (Phases 1-4)
$[TBD]
Option B: Core Rebrand (Phases 1-2)
$[TBD]
Option C: Phased Approach
• Phase 1: $[TBD] - Onboarding & Discovery
• Phase 2: $[TBD] - Rebrand & Brand System
• Phase 3: $[TBD] - Implementation (Optional)
• Phase 4: $[TBD] - Scale (Optional)
Payment Terms: Invoices are due within 15 days of receipt.
• 25% due upon signing
• 25% due upon Phase 1 completion
• 25% due upon brand book delivery
• 25% due upon final delivery

Curious Endeavor LLC

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eToro

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Creativity is a curious and unexpected endeavor.