# Course: Build Your AI Agent Team — Advancement Plan

## Market Research & Validation (Week 1)

**Target Audience Analysis:**
- Solo founders/agencies struggling with capacity
- Consultants wanting to scale expertise 
- Business owners looking to systematize operations
- Price sensitivity: $297-$997 range proven successful by AI Jason, Matt Wolfe

**Competition Analysis:**
- AI Jason (YouTube) — teaching agent building, 500K+ subs
- Matt Wolfe — AI automation courses, $497-$997 price points
- No-Code MBA — business automation focus
- **Gap:** No one teaching full team orchestration systems

**Content Validation:**
- Document our actual workflows (Kitt → Gerri → team → output)
- Screen record live project execution 
- Test interest via LinkedIn posts about "how we built our AI workforce"

## Course Structure & Content Plan

**Module 1: Foundation (30 min)**
- Why agent teams > single AI tools
- The Kitt methodology: Orchestrate, never execute
- Role definitions and boundaries

**Module 2: Team Architecture (45 min)**  
- Core roles: PM, Writer, Designer, Researcher, QA
- Communication protocols and handoffs
- Memory systems and context management

**Module 3: Implementation (60 min)**
- Live walkthrough: Spawn Ogilvy for copy project
- Debugging common team failures
- Quality gates and review processes

**Module 4: Scaling & Operations (30 min)**
- Client communication frameworks
- Pricing strategies for AI-augmented services
- Legal and ethical considerations

**Bonus: Case Studies (45 min)**
- eToro rebrand project breakdown
- Product launch campaign execution
- Crisis response coordination

## Production Requirements

**Technical Setup:**
- Screen recording: OBS Studio or Loom
- Audio: Good microphone (Shure SM7B or similar)
- Video editing: DaVinci Resolve (free) or Premiere Pro
- Course platform: Teachable or Gumroad

**Content Creation:**
- Assaf: Strategic overview, client perspective
- Kitt: Technical implementation, team coordination
- Guest appearances: Team agents for role explanations

**Deliverables:**
- 3.5 hours of core video content
- Downloadable templates and frameworks
- Private community access (Discord/Circle)
- Live Q&A sessions (monthly)

## Go-to-Market Strategy

**Pricing Strategy:**
- Early bird: $197 (first 100 customers)
- Regular price: $297 
- Premium package: $497 (includes 1-on-1 setup session)

**Launch Sequence:**
1. **Tease phase:** LinkedIn content showing team in action (2 weeks)
2. **Waitlist building:** Landing page with email capture (1 week) 
3. **Soft launch:** CE email list + personal networks (Week 1)
4. **Public launch:** Social media, industry publications (Week 2)
5. **Partner promotion:** Affiliate program with AI educators (Ongoing)

**Marketing Channels:**
- LinkedIn organic content (Assaf's network)
- AI Twitter community (via partnerships)
- Guest appearances on AI/business podcasts
- Free mini-course as lead magnet

## Revenue Projections

**Conservative (Year 1):**
- 200 students × $297 = $59,400
- Less platform fees (10%) = $53,460
- Less production costs = ~$50K net

**Optimistic (Year 1):**
- 500 students × $297 = $148,500  
- 100 premium × $497 = $49,700
- Total: $198,200 gross, ~$175K net

**Year 2 potential:** Add advanced modules, certification program, licensing to enterprises

## Next Steps (This Week)

1. **Content audit:** Review successful projects for case study material
2. **Competitive analysis:** Purchase 2-3 competitor courses for benchmarking  
3. **MVP testing:** Create 15-min "How We Built Our AI Team" video
4. **Landing page:** Simple waitlist capture on CE website
5. **Assaf approval:** Get greenlight on concept and time commitment

## Success Metrics

- **Week 1:** 100 waitlist signups
- **Launch week:** 50 early bird sales
- **Month 1:** 200 total students
- **Student success:** 80% completion rate, 90% satisfaction

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**Status:** Ready for Assaf review and approval
**Next action:** Schedule 30-min strategy session to validate approach
**Investment required:** ~40 hours production time, $2K marketing budget