# Cold Email Outreach Sequences — Mademoiselle Fiona *Created: 2026-03-04* --- ## Sequence 1: NYC Luxury Wedding Planners **Goal:** Get added to preferred vendor list / secure intro call **Audience:** Luxury wedding planners in NYC (decision-makers on vendor shortlists) --- ### Email 1 — Initial Outreach **Subject:** `vendor photography` Hi [First Name], I've been admiring [specific detail — recent wedding they planned, venue they work with, or Instagram post]. The way you [specific observation about their style/approach] really stands out. I'm Fiona — I shoot luxury weddings between New York, Paris, and Lisbon under [Mademoiselle Fiona](https://www.mademoisellefiona.com). French-born, raised in the States, now based in Lisbon — so my couples get editorial polish with genuine warmth, not one or the other. I'd love to be considered for your vendor list. My work tends to resonate with couples who want photos that feel like a magazine but still feel like *them*. Would it be worth a quick look at my portfolio? Warmly, Fiona --- ### Email 2 — Follow-Up (Day 3) **Subject:** `re: vendor photography` Hi [First Name], Wanted to share something that might be useful — I work across NYC, Lisbon, and Paris, which means I can cover destination weddings in Europe without the travel learning curve. I actually know the venues, the light, the local vendors. For your couples planning European celebrations, that's one less unknown. Here's a [recent Portugal/France wedding gallery link] if you're curious. Best, Fiona --- ### Email 3 — Breakup (Day 10) **Subject:** `closing the loop` Hi [First Name], I know your inbox is relentless, so I'll keep this brief — this is my last note. If the timing isn't right, no worries at all. But if you ever have a couple looking for a photographer who bridges editorial and emotional (especially for weddings with a European element), I'd love to be the name you think of. My site is always here: mademoisellefiona.com Wishing you a beautiful [season] of weddings ahead. Fiona --- --- ## Sequence 2: European Venue Coordinators (Portugal & France) **Goal:** Become a recommended photographer for venue's couples **Audience:** Event/wedding coordinators at luxury venues in Portugal and France --- ### Email 1 — Initial Outreach **Subject:** `photographer for [Venue Name]` Hi [First Name], [Venue Name] is one of those places that photographs beautifully when someone actually understands the light and the flow of the space — I've [shot there before / studied the venue extensively / photographed nearby at X]. I'm Fiona, a luxury wedding photographer based in Lisbon with roots in Paris and New York. I work with couples who want something editorially polished but never cold — timeless images with real feeling. Do you keep a list of recommended photographers for your couples? I'd love to be considered. Happy to share a recent gallery from [nearby venue or region] if helpful. À bientôt, Fiona --- ### Email 2 — Follow-Up (Day 4) **Subject:** `re: photographer for [Venue Name]` Hi [First Name], One thing I wanted to mention — many of my couples come from New York, and they're often looking for a photographer who understands both their American expectations and the European setting. That's my exact background (French-born, NYC-trained, living in Lisbon). It means less coordination stress for your team and couples who feel immediately at ease. Here's a gallery from a recent [Portugal/France] wedding: [link] Let me know if it'd be worth connecting. Fiona --- ### Email 3 — Breakup (Day 12) **Subject:** `last note from me` Hi [First Name], I'll leave you in peace after this — I know venue coordination is nonstop, especially heading into [season]. If a couple ever asks for a photographer who's local to [Portugal/France], shoots editorially, and speaks their language (literally — English, French, and Portuguese), feel free to pass along my name: mademoisellefiona.com Wishing you a wonderful season, Fiona --- --- ## Sequence 3: Fellow Photographers — Referral Partnerships **Goal:** Establish mutual referral relationship for overflow, destination, and second-shooter work **Audience:** Luxury wedding photographers at similar price points (NYC or Europe-based) --- ### Email 1 — Initial Outreach **Subject:** `referral overflow` Hi [First Name], Your [specific recent work, series, or wedding] caught my eye — genuinely beautiful work. [Specific detail about what stood out.] I'm Fiona (Mademoiselle Fiona) — I shoot luxury weddings between NYC, Paris, and Lisbon. Similar clientele, similar price point, different geography for a good chunk of the year. I regularly get inquiries for dates I'm already booked, and I imagine you do too. Would you be open to a referral arrangement? When I can't take a wedding, I'd love to send couples your way — and vice versa. Especially useful if you ever get destination inquiries for Portugal or France and want someone who actually lives there. Worth a conversation? Fiona --- ### Email 2 — Follow-Up (Day 5) **Subject:** `re: referral overflow` Hi [First Name], Quick follow-up — I wanted to share a bit more context on how this could work both ways: - **You get NYC inquiries when you're booked →** I'm shooting in NYC regularly and would be a natural fit - **You get European destination inquiries →** I'm based in Lisbon with deep knowledge of Portuguese and French venues - **I get inquiries outside my dates/style →** I'd send them to you No formal agreement needed — just two photographers who trust each other's work keeping couples happy when schedules don't align. Let me know if you'd be open to a quick call or coffee next time we're in the same city. Fiona --- ### Email 3 — Breakup (Day 12) **Subject:** `all good` Hi [First Name], Totally understand if the timing isn't right or referrals aren't your thing — no hard feelings. If a European destination wedding ever lands in your inbox and you need someone local, keep me in mind: mademoisellefiona.com. I'll do the same for you on my end. Keep making beautiful work. Fiona --- --- ## Usage Notes ### Personalization Tokens All `[bracketed]` items must be customized per recipient: - `[First Name]` — recipient's name - `[Venue Name]` — their specific venue - `[specific detail]` — real observation from their website, Instagram, or recent work - `[season]` — current wedding season (spring, summer, etc.) - `[link]` — relevant portfolio gallery URL ### Sending Cadence - Send Tuesday–Thursday, 9–11 AM in recipient's local time - Wait 3–5 days between Email 1 and 2 - Wait 7–12 days between Email 2 and 3 ### Key Principles Applied - Subject lines: 2–3 words, lowercase, internal-looking - No "I hope this finds you well" or feature dumps - Every email stands alone (they may not have read previous ones) - Single low-friction CTA per email - Breakup emails honor the close — no guilt, just an open door - Voice matches Fiona's brand: warm, confident, quietly luxurious