# Social Media Content Strategy — Mademoiselle Fiona *Created: 2026-03-04* --- ## 1. Instagram Strategy Overview ### Posting Cadence - **Feed posts:** 3–4x per week (Tue, Thu, Sat + optional Mon) - **Stories:** Daily or near-daily (behind-the-scenes, day-of snippets, travel moments) - **Reels:** 1–2x per week (embedded in the feed schedule) ### Content Pillars | Pillar | % | What It Covers | |--------|---|----------------| | **Portfolio Showcase** | 30% | Hero images, gallery reveals, detail shots — the work speaks | | **Behind the Lens** | 25% | Scouting locations, editing process, day-of moments, travel between cities | | **Love Stories** | 20% | Couple spotlights, real wedding narratives, testimonials woven into visuals | | **European Life** | 15% | Lisbon light, Paris mornings, the aesthetic of living between three cities | | **Education & Planners** | 10% | Tips for couples, venue insights, planner collaborations, industry perspective | ### Format Mix - **Carousels:** Gallery reveals (before/after, full wedding story in 10 slides), educational tips, venue guides - **Reels:** Behind-the-scenes day-of energy, location scouting, editing reveals, travel transitions between cities - **Single images:** Hero portfolio shots, mood/atmosphere posts, quote overlays on images - **Stories:** Polls ("NYC or Lisbon for your elopement?"), Q&As, real-time travel/shoot days, reposts from couples/planners --- ## 2. Bio Optimization **Name field:** Mademoiselle Fiona | Wedding Photographer **Username:** @mabordeaux (keep current) **Bio:** ``` French-born. NYC ✦ Paris ✦ Lisbon. Editorial flair, emotional warmth. Luxury weddings & elopements worldwide. Currently booking 2027 ↓ ``` **Link:** Linktree or direct to inquiry page **Highlights:** WEDDINGS | ELOPEMENTS | BEHIND THE LENS | PRESS | KIND WORDS --- ## 3. Ten Post Concepts ### Post 1 — Gallery Reveal Carousel **Format:** Carousel (8–10 slides) **Concept:** Full wedding story from a recent editorial wedding. Open with the hero shot, walk through getting ready → ceremony → portraits → reception. **Caption:** > Twelve hours. One love story. A thousand quiet moments. > > M & J's wedding at [Venue] felt like stepping into a film — the golden light through those century-old windows, her grandmother's lace veil, the way he couldn't stop looking at her during the first dance. > > This is what I live for. The grandeur and the tenderness, all in the same breath. > > Swipe through their story → **Hashtags:** #luxuryweddingphotographer #nycwedding #editorialweddingphotography #weddingphotographyinspiration #timelessweddingphotos #destinationweddingphotographer --- ### Post 2 — Reel: "A morning in Lisbon before I fly to a NYC wedding" **Format:** Reel (30–45 sec) **Concept:** Soft morning light, coffee at a tiled café, packing gear, taxi to airport. Text overlay transitions: "Lisbon morning → JFK evening → Brooklyn wedding tomorrow." Gentle music. **Caption:** > The life between the weddings. Lisbon mornings have this quality of light that I carry with me into every gallery I deliver — soft, golden, unhurried. > > Tomorrow I'm in Brooklyn for C & R's big day. Tonight, one last pastel de nata. **Hashtags:** #photographerlife #lisbonliving #luxuryweddingphotographer #behindthescenes #nycweddingphotographer #destinationphotographer --- ### Post 3 — Single Image: Hero Portrait **Format:** Single image **Concept:** One breathtaking couple portrait — the kind that stops the scroll. Editorial lighting, emotional connection visible. **Caption:** > Some moments don't need a caption. > > But if I had to give this one words: it's the three seconds after he whispered something only she'll ever know. > > That's what I photograph. Not poses. Secrets. **Hashtags:** #weddingportraits #luxurywedding #editorialwedding #timelessphotography #coupleportrait #weddingphotographer --- ### Post 4 — Carousel: "5 things your wedding photographer should know about European venues" **Format:** Carousel (6 slides — cover + 5 tips + CTA) **Concept:** Educational content targeting destination couples and planners. Tips like: lighting changes in stone buildings, permit logistics, sunset timing by season, working with European vendor teams, language nuances. **Caption:** > I've shot in Portuguese quintas where the light disappears at 4pm and Parisian châteaux where it floods in until 10. > > European venues are breathtaking — and they come with their own rules. After a decade of working across France, Portugal, and Italy, here are five things I wish every couple knew before booking their venue. > > Save this for your planning folder → **Hashtags:** #destinationwedding #europeanwedding #weddingplanningtips #luxurydestinationwedding #francewedding #portugalwedding #italywedding --- ### Post 5 — Reel: Editing Reveal **Format:** Reel (15–20 sec) **Concept:** Screen recording or over-the-shoulder of a RAW image being edited into the final version. Satisfying transformation. Trending audio or soft instrumental. **Caption:** > From camera to gallery — this is where the magic lives. > > My editing style is something I've refined over ten years: warm but not orange, soft but not flat, timeless but not muted. I want your photos to look as beautiful in twenty years as they do today. > > No trends. No filters. Just you, elevated. **Hashtags:** #photoeditingprocess #weddingphotographyediting #beforeandafter #timelessediting #luxuryweddingphotographer #lightroom --- ### Post 6 — Carousel: Couple Testimonial Story **Format:** Carousel (5 slides) **Concept:** Slide 1: Hero image of the couple. Slides 2–4: Testimonial text broken into beautiful pull quotes over muted versions of their wedding images. Slide 5: Full-frame emotional candid. **Caption:** > "She understood exactly what we wanted without us having to explain." > > That might be the most meaningful thing a couple has ever said about working with me. Because that's the whole point — you shouldn't have to art-direct your own wedding day. > > My job is to see what you see in each other, and give it back to you in a way that takes your breath away. Thank you, L & D, for trusting me with your story. **Hashtags:** #weddingtestimonial #luxuryweddingphotography #clientlove #nycweddingphotographer #weddingphotographerreviews --- ### Post 7 — Single Image: Venue/Detail Shot **Format:** Single image **Concept:** A stunning venue interior or styled detail — table setting, invitation suite, architecture. Editorial, magazine-worthy. **Caption:** > The details tell the story you spent months writing. > > Every napkin fold, every bloom, every hand-lettered envelope — it all matters. And I photograph it like it matters. > > Venue: [Tag venue] | Planning: [Tag planner] | Florals: [Tag florist] **Hashtags:** #weddingdetails #luxuryweddingdetails #weddingflorals #weddingvenue #editorialweddingphotography #weddingstationery --- ### Post 8 — Reel: "POV: You're a wedding photographer in three cities" **Format:** Reel (30 sec) **Concept:** Quick cuts between iconic moments/streets in NYC, Paris, and Lisbon. Each city gets a text card and 3–4 fast clips. Upbeat but elegant audio. **Caption:** > New York for the energy. Paris for the romance. Lisbon for the soul. > > I didn't plan to build a life across three cities — it just happened, the way the best love stories do. And now each wedding I shoot carries a little bit of all three. > > Where in the world are you getting married? Tell me below ↓ **Hashtags:** #destinationweddingphotographer #nycphotographer #parisphotographer #lisbonphotographer #luxurywedding #travelphotographer --- ### Post 9 — Carousel: "What to expect when you book me" **Format:** Carousel (7 slides) **Concept:** Walk through the client experience: inquiry → discovery call → custom proposal → planning → wedding day → gallery delivery → album design. Clean design, one step per slide. **Caption:** > I want working with me to feel like the easiest part of your wedding planning. > > From our first call to the moment you open your gallery, every step is designed to be seamless, personal, and — dare I say — actually enjoyable. > > Here's what the journey looks like → > > Ready to start yours? Link in bio. **Hashtags:** #weddingphotographerexperience #bookyourphotographer #luxuryweddingplanning #weddingplanningtips #clientexperience --- ### Post 10 — Single Image + Personal Story **Format:** Single image (Fiona shooting, or a self-portrait in one of her cities) **Concept:** Personal brand-building. Share the bicultural story — French roots, American upbringing, Lisbon home. **Caption:** > I grew up between two languages, two cultures, two ways of seeing beauty. > > In France, beauty is about restraint — the unsaid, the implied, the perfectly imperfect. In America, it's about boldness — the declaration, the grand gesture, the room that takes your breath away. > > My photography lives in the space between both. And I think that's why couples who feel like they're "a little bit of everything" tend to find me. > > If that sounds like you, I'd love to hear your story. Link in bio. **Hashtags:** #aboutme #weddingphotographerstory #frenchphotographer #biculturallife #luxuryweddingphotographer #mademoisellefiona --- ## 4. Content Calendar — Weeks 1–4 ### Week 1: Launch & Establish Presence | Day | Type | Content | Pillar | |-----|------|---------|--------| | Tue | Carousel | **Post 1** — Gallery reveal (full wedding story) | Portfolio | | Wed | Stories | 3–4 frames: "Working on something new for this feed..." teaser | Behind the Lens | | Thu | Reel | **Post 2** — Lisbon morning → NYC wedding travel | European Life | | Sat | Single | **Post 3** — Hero couple portrait, "Secrets" caption | Portfolio | | Daily | Stories | Reshare an older portfolio image with a one-line reflection | Portfolio | ### Week 2: Trust & Credibility | Day | Type | Content | Pillar | |-----|------|---------|--------| | Tue | Carousel | **Post 6** — Couple testimonial story | Love Stories | | Thu | Carousel | **Post 4** — European venue tips (educational) | Education | | Sat | Reel | **Post 5** — Editing reveal (RAW → final) | Behind the Lens | | Daily | Stories | Q&A box: "Ask me anything about destination weddings" | Education | ### Week 3: Personality & Reach | Day | Type | Content | Pillar | |-----|------|---------|--------| | Tue | Single | **Post 10** — Personal bicultural story | Behind the Lens | | Thu | Reel | **Post 8** — POV three cities | European Life | | Sat | Single | **Post 7** — Venue/detail shot with vendor tags | Portfolio | | Daily | Stories | Behind-the-scenes of an editing session or location scout | Behind the Lens | ### Week 4: Convert & Nurture | Day | Type | Content | Pillar | |-----|------|---------|--------| | Tue | Carousel | New gallery reveal (different wedding/style) | Portfolio | | Thu | Carousel | **Post 9** — "What to expect when you book me" | Education | | Sat | Single/Reel | Couple love story — short narrative + hero images | Love Stories | | Mon | Stories | "Currently booking 2027" reminder + link to inquiry | Promotional | --- ## 5. LinkedIn Strategy (Secondary) **Goal:** Build relationships with luxury wedding planners, not attract couples directly. **Cadence:** 1–2x per week **Content types:** - Vendor collaboration spotlights ("What I learned shooting with [planner name]") - Behind-the-scenes of working destination weddings (logistics perspective) - Industry perspective posts ("Why the best planners do X") - Reshare planner content with thoughtful commentary **Engagement:** Comment meaningfully on 5 planner/venue posts per week. Build the referral pipeline through visibility, not pitching. --- ## 6. Hashtag Strategy ### Core Set (use 3–5 per post, rotate) `#luxuryweddingphotographer` `#destinationweddingphotographer` `#editorialweddingphotography` `#nycweddingphotographer` `#timelessweddingphotos` ### Location-Based (rotate by post relevance) `#nycwedding` `#portugalwedding` `#pariswedding` `#italywedding` `#europeanwedding` `#lisbonwedding` ### Niche/Discovery (mix in 2–3) `#weddingphotographyinspiration` `#luxurywedding` `#fineartwedding` `#modernbride` `#destinationwedding` ### Planner/Vendor Tags Always tag vendors, venues, and planners. This is the primary discovery mechanism in luxury wedding Instagram — planners reshare tagged content. --- ## 7. Key Principles 1. **Quality over quantity.** Every post should be portfolio-grade. Better to post 3x/week beautifully than daily with filler. 2. **Tag obsessively.** Venues, planners, florists, dress designers. Every tag is a potential reshare to the right audience. 3. **Stories are for humanity, feed is for portfolio.** Keep the feed curated and editorial. Let Stories show the real, unpolished Fiona. 4. **Engage before you post.** Spend 15 minutes engaging with planners and venues before publishing. The algorithm rewards activity. 5. **No hard selling.** The work sells itself. Captions should make people feel something, not pitch them. 6. **Reels for reach, carousels for saves, singles for beauty.** Use each format for what it does best.