# #botika Channel Summary — Curious Endeavor Lite

## Overview
Assaf Dagan initiated a competitive visual research project on **Botika** (an AI fashion model generator for ecommerce, $8M seed funded) for what appears to be an eToro pitch. The team built brand research assets and an interactive brief page to understand Botika's positioning, visual language, and market strategy. Work shifted from initial eToro competition research to a standalone pitch folder structure.

## Key Decisions & Outcomes

- **Research executed** — 5-phase visual pipeline: web discovery, Playwright screenshots, Instagram API extraction (16K follower @botika_com account, 8+ posts), vision analysis, CSS color extraction
- **Brand findings** — Colors: #00A756 green + #0C0C0C black; editorial/luxury positioning; campaigns with Forever 21, Perry Ellis, Jordache, JUAN & ME
- **Deployment corrected** — Assaf stopped initial deployment to `etoro.curiousendeavor.com` (off-limits); established proper pitch folder structure at `work/pitches/botika/` with staging at `staging.curiousendeavor.com/botika/`
- **Two-page output planned** — Brief page (`brief.html`, short-form mosaic) + deep-dive (`index.html`, long-scroll analyst report) using GitHub's `visual-research` template as design reference
- **Audience reframed** — All content written for Botika's benefit (shareable intelligence), not internal CE strategy; internal analysis to happen separately in channel
- **Design issues flagged** — Illegible text, equal visual weight throughout, unconstrained full-page screenshots (~3000px+) needing crop limits; Anton assigned for content/visual gate

## Active/Open Items

- **Final build pending** — Clean rebuild of both brief and deep-dive pages running; auto-announcement expected when live
- **Visual critique integration** — Need confirmation once pages render with proper image constraints and narrative structure
- **Next steps** — Internal strategy discussion on pitch angles to happen in this channel once pages are live

## Key Links & References

- **Live staging:** `https://staging.curiousendeavor.com/botika/`
- **Pitch folder:** `work/pitches/botika/`
- **Design reference:** `https://github.com/curious-endeavor/visual-research`
- **Brand:** `https://botika.com/`