# Brandwatch Partnership — Channel Summary

## Overview
This channel documents Curious Endeavor's pitch strategy and execution plan for a partnership with Brandwatch. CE positions itself as the missing middle layer between Brandwatch's data/intelligence capabilities and publishing/measurement tools—turning social listening into strategy, creative, and campaign assets. The pitch targets Brandwatch leadership (not end-users) with benefits framed around churn reduction, ARPU uplift, platform stickiness, and renewals.

## Key Decisions & Outcomes
- **Pitch positioning locked:** CE fills a competitive gap with no direct competitors offering this service layer
- **Landing page copy finalized:** Removed jargon, emphasize "days not months," internal teams angle, and business outcome alignment; added "How We Complete Each Other," deliverables section, and FAQs
- **Technical specs approved:** Sticky nav with 7 sections (The Gap, Operators, Deliverables, Engine, Work, Business Case, FAQ, Contact); centered hero with Larken typeface; box-shadow exception on opportunity image only
- **Message forwarding completed:** All context moved from #brandwatch to #brandwatch-new for centralization

## Active/Open Items
**🔴 Critical (block any BW outreach):**
1. Pipeline gap-fill interaction — spec ready (Jessica), awaiting implementation (Thibault) + Assaf greenlight
2. Dove POC — exists but needs to be more compelling; flagged as #1 blocker
3. Lukas's formal role — must be locked down with Assaf before any call (advisor/joining/compensation unclear)
4. Financial model — "$50-150K ARPU uplift" claim has no supporting model

**🟡 High (before full pitch):**
- Competitive landscape analysis (Sprout, Meltwater positioning)
- iPad mockup for strategy dashboard (stat cards, strategic direction text, composited) — brief given, not yet executed
- Brandwatch org intel & decision-maker mapping
- Warm intro strategy & specific contact identification
- Exclusivity position discussion with Assaf
- Pilot client identification from advisor contacts

## Key Links & References
- **Live mockup:** https://curiousendeavor.com/brandwatch-bridge/
- **Work audit:** `work/pitches/brandwatch/brandwatch-v3/pitch-readiness-audit.md` (17 prioritized actions)
- **Design reference:** Inertia Studios (weareinertia.com) — interaction patterns
- **New channel:** #brandwatch-new (centralized context storage)