# Bug Hunt Campaign Summary

## Overview
This channel documents the creative development of a viral bug-hunt promotional campaign for Curious Endeavor's autonomous agency. The team rapidly iterated on visual concepts and typography to create cohesive, on-brand assets around Dan's viral tweet, ultimately producing 50+ promotional graphics anchored in a signature "lobster puppet" visual universe.

## Key Decisions & Outcomes
- **Visual Direction**: Pivoted from generic AI archetypes (hacker/detective/operative) to Curious Endeavor's established lobster puppet aesthetic (Recraft v3 for authentic handmade feel)
- **Scene Concept Selected**: "The War Room" evidence board scene chosen as hero visual — lobster orchestrating meetings with stack traces and red string on corkboard
- **Typography Locked**: **Clash Display Bold** selected as primary font for `/BUG-HUNT` text (modern, premium feel; wide tracking in white)
- **Design Finalization**: Evidence board visual completed with Clash Display text positioned behind lamp with dark gradient band for readability
- **Deliverable**: 50+ promotional graphics produced including Twitter/X-optimized versions

## Active/Open Items
- Assaf's final request appears cut off ("wait i want one like that for the evidence board as well. And i want it to...") — final direction/approval may be pending
- No explicit sign-off on full 50-image suite mentioned

## Key Links & References
- **Dan's Viral Tweet**: https://x.com/danpeguine/status/2029268229030285589
- **Final Asset**: `bug-hunt-evidence-board-final.png` (Clash Display, white text, wide tracking)
- **Reference Visual**: `bug-hunt-puppet-recraft-1.png` (Muppet production style exploration)