# ClawPilot Branding Summary

## Overview
The #clawpilot-branding channel documents the rebrand and style guide development for Lobster (OpenClaw's meeting assistant product). Over ~1,241 messages from Feb 17 – Mar 7, 2026, the team established comprehensive brand standards and reviewed implementation work. This channel serves as the single source of truth for Lobster's visual identity and design system.

## Key Decisions & Outcomes
- **Style guide finalized** (Feb 26) — comprehensive standards established covering typography, color, layout, and imagery
- **Font stack locked:** Nohemi (headlines), Nobile (body), with Open Sans/Montserrat fallbacks; minimum body size 18pt
- **Color palette & contrast rules set:** Primary blue (#1C5478), white, black; strict WCAG AA compliance enforced (no red/orange on blue, no low-opacity text)
- **Design language defined:** Sharp edges only (no rounded corners/shadows), 80px minimum margins, halves/thirds grid, full-bleed imagery at 4:3 aspect ratio
- **5 slide templates established:** Title, Section, Content, Image, and Footer patterns with specific layouts
- **Polsia rebuild reviewed:** 3/10 rating with critical issues identified (broken features, contrast failures, undersized text, missing email capture)
- **Core copy approved:** Hero, intro, panel messaging, and footer taglines finalized
- **Asset library documented:** Key image files (`lobster-hero.png`, `vibe-shrimp.png`, `lobster-spin.gif`) and font files catalogued

## Active/Open Items
- **Polsia rebuild remediation:** Recommendation to merge Polsia's nav/CTA patterns with CE's working content and enforce styleguide compliance
- **Email capture feature:** Regression that needs reinstatement
- **Bottom teal block:** Needs content definition
- **Implementation validation:** Pending build-out of full site per finalized standards

## Key Links & References
- **Live Style Guide:** https://www.curiousendeavor.com/lobster/styleguide.html
- **Product Site:** https://lobster.fyi
- **Polsia Build (under review):** https://lobster-tkv7.polsia.app/
- **Original Thread:** Archived in CE server (1,241 messages, Feb 17 – Mar 7)