# Curious Endeavor #metaroom Channel Summary

## Overview
Lukas initiated a pitch strategy for **Metaroom** (amrax.ai), an Austrian PropTech/B2B SaaS startup that converts LiDAR-enabled iPhones into professional 3D room scanners. The channel maps out research, funding context, and develops a go-to-market approach through a warm introduction to Karin, a contact at the company.

## Key Decisions & Outcomes
- **Target identified:** Metaroom by Amrax (Synthetic Dimension GmbH, Salzburg-based, founded 2020)
- **Funding mapped:** ~€2.5M–€5M raised via Austrian government grants, EU backing, NVIDIA Inception, Microsoft for Startups, AWS
- **CE angle crystallized:** Brand/design gap — Metaroom has category-defining tech but generic, forgettable web presence (compared to Elementor-tier WordPress SaaS)
- **Outreach strategy confirmed:** Non-salesy warm intro via Karin; single custom pitch page (no cold deck)
- **Creative direction:** Build highly visual pitch page inspired by Off Menu's design approach
- **Messaging drafted:** Simple, observation-based opening ("gap between what it does and how it looks")

## Active/Open Items
- **Pending:** Full pitch page build (curiousendeavor.com/metaroom-pitch/) — content + visuals in progress
- **Pending:** Visual design execution aligned with Off Menu's approach
- **Next step:** Send custom pitch URL to Karin before scheduled meeting

## Key Links & References
- **Metaroom product:** amrax.ai
- **Design inspiration:** https://www.offmenu.design/approach
- **Current Metaroom site:** metaroom.fun (noted as minimal)