# Porsche Pitch Summary — Curious Endeavor

## Overview
Curious Endeavor is pitching its AI-native creative production system to Porsche Cars North America through Lukas Richthammer's connection with Abby Brochstein (Manager, Lifestyle Communications & Experiential Strategy). The pitch positions CE as an internal team enabler rather than an external agency—enabling fast, on-brand creative production at scale across Porsche's 120+ markets, motorsport operations, and dealer network.

## Key Decisions & Outcomes
- **Pitch assets completed:** 14-slide Google Slides deck (Ogilvy-level copy, Anton-reviewed), landing page live on staging, elevator pitches (30-sec + 10-sec versions)
- **Core positioning locked:** "Not an agency. A system." — CE as an internal productivity multiplier, not a vendor replacement
- **Three use cases ready to pitch:** (1) Model launch campaigns (14-day turnaround), (2) Real-time motorsport content, (3) Localized dealer network assets
- **Messaging pivot:** After Abby's reality check on Porsche's budget cuts and in-house shift, repositioned CE as "one person doing the work of five" rather than full agency alternative
- **Proof points:** eToro (16 days, 15 markets, 3x faster, 40% cost reduction), Brandwatch, Phat Assets

## Active/Open Items
- **Lukas:** Send refined outreach message to Abby; schedule the meeting
- **Assaf:** Add Porsche-specific images to the pitch landing page
- **Bot issue (secondary):** Discord webhook/gateway configuration causing duplicate bot responses — requires restricting non-Kitt accounts from listening to #porsche channel

## Key Links & References
- **Pitch deck:** https://docs.google.com/presentation/d/1BpXfnZozs-PdfTFeXX8WkGPcAH3vjLNtzRwrWvIJxPI
- **Landing page:** https://staging.curiousendeavor.com/porsche
- **Contact:** Abby Brochstein (Porsche, 9+ years, Lukas's personal contact)
- **Internal files:** `slide-copy.md`, `elevator-pitch.md`, `deck-outline.md`, `CONTEXT.md` (in `work/pitches/porsche/`)