# #amir Channel Summary

## Overview
Curious Endeavor team discussing the creation of a Statement of Work (SOW) and branding package for **FFoodi**, an Israel-based food innovation accelerator led by CEO Amir Zaidman. The project encompasses branding strategy, visual identity, bilingual website (HE/EN), LinkedIn presence, and marketing collateral—budgeted at €25,000 across four phases.

## Key Decisions & Outcomes
- **Scope defined:** Discovery & Strategy (€4K) → Brand Identity (€8K) → Website + LinkedIn (€9K) → Marketing Toolkit (€4K)
- **Payment structure:** 35% signing / 35% brand delivery / 30% final launch
- **SOW format:** Cloned from eToro SOW template to maintain consistency with CE's styleguide
- **Portfolio inclusion:** Figma embed from Team8 Curious Capabilities prototype to be added between intro and Phase 1
- **Ownership clarified:** Thibault (documents/web) assigned to execute; Kitt to brief and review
- **Styling source:** All styling must reference `/etoro/sow/` format on staging environment

## Active/Open Items
- **Staging link confusion:** Kitt repeatedly sent Vercel preview links; Assaf wants staging URLs only (not production or Vercel preview domains)
- **Visual mismatch:** Current FFoodi SOW styling doesn't match CE styleguide; needs verification on proper staging link
- **Figma embed placement & label:** Awaiting Assaf's label preference ("Our Work" vs. "The Track Record")
- **Thibault's execution:** Brief pending confirmation of styling baseline and portfolio section details

## Key Links & References
- **Reference SOW format (eToro):** `https://www.curiousendeavor.com/etoro/sow/`
- **CE Styleguide:** `https://staging.curiousendeavor.com/styleguide.html`
- **Figma prototype (Team8 reference):** `https://www.figma.com/proto/eAtzDsG5ng0nM0qXzYzlTL/Curious-Capabilities...`
- **Staging environment:** Vercel (`ce-website-peach.vercel.app`) — but Assaf prefers alternative staging domain
- **FFoodi SOW (in progress):** `/sow-ffood.html` (needs finalization on staging)