# #etoro Channel Summary

## Overview
This channel documents the creation of a Statement of Work (SOW) for eToro's brand transformation and rebrand project. Assaf Dagan outlined a 4-phase approach (Onboarding/Discovery, Rebrand, Implementation, Scale) based on Curious Endeavor's successful Phat Foods model, and tasked Kitt with formatting the proposal to match CE's existing SOW template exactly.

## Key Decisions & Outcomes
- **4-Phase Project Structure Approved:**
  - Phase 1: Onboarding, discovery, tech implementation (Discord setup, competitive research)
  - Phase 2: Rebrand (design direction, brand book, design system)
  - Phase 3: Implementation (optional) – 3 AI + human content studios
  - Phase 4: Scale – campaign generation and landing page automation system

- **Template & Formatting Requirements:** eToro SOW must follow Phat Foods SOW template structure exactly, with proposals in blue, maintaining all existing CE branding and document styling

- **Footer Standardization:** All CE pages should display tagline only in footer—remove redundant logo text

- **Delivery Method:** Formatted .docx file created for manual integration into Google Doc template

## Active/Open Items
- **SOW still needs final formatting:** Properly formatted .docx downloaded; awaiting manual copy-paste of blue-highlighted proposals into the restored Google Doc
- **Pricing per phase:** Not yet defined (referenced Phat Foods was $12.7k; eToro scope is 3-4x larger)
- **Timeline estimates:** Not yet provided for each phase
- **eToro-specific context:** Not yet woven into SOW
- **Footer updates:** Need to identify and update all CE pages to remove logo from footer

## Key Links & References
- **eToro SOW Google Doc (template):** https://docs.google.com/document/d/1rydxZmGNlK4nJkRV9KVVVfj7ctW-uvA-djebU-07ISw/edit?tab=t.0
- **Formatted Proposal File:** http://95.217.8.116:8800/images/eToro_SOW_Proposal.docx (ready for manual integration)