# #figma Channel Summary

## Overview
Assaf Dagan (founder of Curious Endeavor) pitched his story to Kitt for submission to Gus Griffin at Figma, with the goal of speaking at Figma Config 2026 (June 23–25, SF). The conversation centers on articulating how Assaf rediscovered creative practice by building AI-augmented systems—shifting from agency operator back to designer-strategist through agent training, taste curation, and cross-functional collaboration.

## Key Decisions & Outcomes

- **Story arc finalized:** Six-act narrative spanning drift (operator trap) → missing layer (tool fragmentation) → click (Claude Code + playbooks) → taste infrastructure (2,000 references + trend radar) → first AI-positive brand → age of subject matter expert
- **Two pitch formats created:** 
  - Short internal forward (paragraph) for Gus to pitch internally
  - Longer narrative brief for prep conversation
  - Friendly, bullet-native version (per Assaf's request)
- **Figma positioning:** MCP connection replaced custom Figma bridge plugin; positioned as part of the workflow evolution
- **Team composition clarified:** Lukas (sales/empathy), Dan (storytelling/technical), Felipe (systems/scale)—none designers, all empowered by Assaf's system
- **Core thesis locked:** "Age of the Subject Matter Expert—if you know what to do, friction is gone"

## Active/Open Items

- **Figma integration emphasis:** Lukas flagged that Figma love needs more prominence in the pitch—currently buried. Kitt began expanding this section but message was cut off.
- **Sign-off and tone:** Awaiting final approval on messaging direction (whether to lead with Figma angle or maintain current arc)
- **Next step:** Finalize pitch version and send to Gus for internal Figma circulation

## Key Links & References

- **Gus Griffin** (Figma Senior Strategic Growth Researcher): https://www.linkedin.com/in/augustus-griffin-76a42b65/
- **Figma Config 2026:** June 23–25, San Francisco
- **Tools mentioned:** OpenClaw, Claude Code, MidJourney, Weavy, Figma MCP